Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities extend into the digital advertising world to help truly engage with your audience?
WhatRunsWhere is taking a deep dive into the world of advertising agencies in a 3 part blog series. We’ll take you through the history of advertising agencies and discuss how digital technologies have changed the dynamics of this industry. With marketing technologies like WhatRunsWhere increasingly being used by digital marketers, we’ll also discuss how top tier agencies are using competitive intelligence to optimize their advertising strategy in the digital space.
Exactly what is an advertising agency?
Last week WhatRunsWhere was happy to be one of the 67 exhibitors at MarTech in San Francisco. We were absolutely at home at the conference which unites our passion for technology and marketing.
Jordan, our Account Executive, happy to talk competitive intelligence for online display advertising.
MarTech 2015 witnessed twice the number of vendors since last year with over 1,800 companies in attendance, compared to only 947 in 2014. Such rapid growth in the marketing technology landscape indicates major shifts in the marketing world. Marketing is evolving and is now being driven by technology in an era where BIG DATA informs every decision. With 29 senior level speakers from nearly 30 companies, including Coca-Cola, Netflix, Dell, and LinkedIn just to name a few, there was plenty to learn.
So what does this budding partnership between marketing and technology mean for companies and advertisers? We’ve summarised 4 key take-aways from MarTech San Francisco 2015:
In our series, the Native Ad Opportunity, we’ve talked a great deal about the benefits of native advertising and the importance of Content Discovery Networks. By now we should be in agreement: native advertising has and will continue to revolutionize the digital advertising landscape.
In fact according to Patrick Albano, Head of Solutions EMEA at Yahoo, we’re seeing “a renaissance underway in digital advertising that is driving brands, publishers and consumers to communicate with each other in more personal and natural ways.” He adds, “Native advertising is an important piece of this evolution.”
To help you figure out how to best position yourself and start incorporating native ads into your media buying, we’ve compiled a list of what to do and what not to do when it comes to your native advertising strategy.
We’re excited to announce the launch of WhatRunsWear, a fresh designer active wear clothing line that will reinvigorate your fitness fashion game. Starting in May, our men’s and women’s summer apparel collection will be available exclusively online.
From cross-fit and running gear, to dance attire and yoga pants (that you’ll wear everywhere because they’re THAT comfortable) – WhatRunsWear has all your fitness needs covered.
In our recent posts, we gave a brief introduction to native advertising and broke down the three golden rules of a good native campaign. Create valuable, enriching, and non-disruptive content and viewers will click – those clicks will quickly turn into conversion.
But creating interesting content alone isn’t enough – you need to be able to get it in front of the right audience. This is where Content Discovery Networks come in.
Online shopping continues to be one of the biggest driving forces of growth in the commercial world. What does this mean for advertisers?
You do it, I do it, we all do it – shop online, that is. Its quick, easy and you don’t have to worry about the hassle of lineups. Just click and go.
Online shopping’s accessibility may be the very reason why in 2015 worldwide e-commerce B2C sales is expected to reach $1.7 trillion dollars, and at the top of consumers’ shopping lists is clothing.
For marketers, we’re talking about changes in both ad spending budgets and strategies. To keep up with the dynamic digital ad landscape, we’ve re-examined the display ad strategies of the women’s fashion e-commerce industry. In the summer of 2014 we dove into the strategies of top advertisers: ModCloth, NastyGal, ASOS, and Lulu’s. This time we’re looking at how they’ve altered their strategies in an increasingly saturated market, just in time for spring 2015. Check out our infographic below!
The State of e-Commerce – 2015
Download our Free Industry Report to get a leg up on the adaptive display strategies from these top advertisers!
MarTech 2015 – the marketing tech conference that brings the world’s top marketing strategists and technologists together – is coming to San Francisco on March 31-April 1.
The team at WhatRunsWhere is excited to participate and jet off to the sun soaked coast for the show. We’ll be exhibiting and offering custom product demos at Booth 121 – come see the top competitive insights we have to offer!
Schedule a meeting with a member of our team by sending an email to David Kelly, our VP Business Development at: firstname.lastname@example.org. Or just drop by the booth, we’re happy to talk!
Prepare to learn about exciting new technologies and be inspired by the huge wealth of marketing and IT knowledge that will be showcased. Learn how to stay on top of the constantly changing marketing technology world and grow your own success.
We’ll see you there!
Last week we talked about the growing native advertising opportunity and how it’s affecting the competitive landscape. We talked about why there’s been so much growth for native advertising – a digital ad strategy that promotes the brand by being embedded into its context. Native ads, after all, are non-interruptive paid ads so harmonious with the surrounding page’s content that viewers believe they simply belong there.
But when it comes to native advertising, there’s plenty left to learn.
From selecting the top publisher, to producing truly engaging content, and identifying the best ad format to use – making the right decisions can be overwhelming for new and experienced advertisers, alike.
This week, we’re going to breakdown several examples of impactful native advertising campaigns. We’ll analyze the methodology of some of the most successful native ad campaigns seen to date, and show you how to use competitive intelligence data to get a leg up on the competition.