Meet The Team: Jonathan Marmor, Account Executive

jonathan

The life of a WhatRunsWhere sales team member is one of jet setting, spying, and networking – pretty glamorous, right?

But in all seriousness, our sales team knows how to stay ahead of the curve with getting our product to the people who need it. They are our deal closers, and are always down for a conversation about the product, or a live demo.

Want to meet them in person? You can find them reppin’ WhatRunsWhere at various industry trade shows!

This month we sat down with one of our Account Executives: say hello to Jonathan Marmor!

Continue reading

Share

Insights & Analysis: Online Dating

report-nov2014

Going for a night on the town in hopes of finding ‘the one’ is quickly becoming obsolete.

People are increasingly opting to instead stay in, log on, and browse through thousands of online dating profiles to find that special someone.

With the dating game evolving so drastically, a wealth of dating sites and apps have come out to keep up with the modern dater. This growth of online dating platforms for consumers to choose from has lead to an aggressive competition in the online dating industry (which has quickly become a huge multi-billion dollar market).

While the average online dater judges profiles on their ‘dating strategy’, we took it a step further and dove into the ad strategy of top-performing advertisers in the online dating industry.

Continue reading

Share

Who Placed It Best? Wix vs. Weebly

Who Placed It BestYou know that old philosophical thought: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, in the world of online marketing, there’s the similar question of: “If a business opens and isn’t easily findable online, does the business really exist?”

You need to get your business online; there’s no question about it. And let’s face it, with all the easy website building solutions available, there’s really no excuse for a business to not have some sort of online presence.

Two of the most popular foolproof website builders available are Wix and Weebly. How did they become so popular? Well, beyond providing a super user-friendly product, they also do a whole lot of advertising.

Let’s take a peek into the campaigns of these two major advertisers and see who placed it best… Continue reading

Share

5 Ways To Increase Success After Your First Affiliate Campaign

5waystoincreasesuccess

You’ve broken into the Affiliate pool and have forged some valuable relationships with advertisers in your niche. Your website’s SEO has been maintaining a good standing, and your affiliate links have been clicked. Your work is done!

…Just kidding.

Yes, success in affiliate marketing is extremely gratifying, but try to avoid getting stuck in a plateau.

Constantly re-evaluating and improving on your efforts will ensure the advertiser gets increased conversions… and you get increased commissions. Win win?

Here are 5 Ways To Increase Success After Your First Affiliate Campaign…

Continue reading

Share

Shifting Screens: Big Fish Games

SS_bigfish

Online gaming sounds like all fun and… well, games, but us advertisers know how much work gets put into advertising this massive industry. In fact, 40% of all gaming sales included apps and mobile games, resulting in mobile gaming revenue in the U.S. growing to over $2.2 billion.

Big Fish Games is a huge player in the mobile gaming industry. Like most online games that have been around a while they started as a desktop site, but as the user-base shifted to mobile, so did they.

From a mobile site to a variety of engaging apps, they know what the modern gamer is looking for and how to cater to it. They now have a large presence in both desktop and mobile – with unique and customized strategies developed for each.

Here we’ll compare Big Fish’s desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…

Continue reading

Share

6 Banner Ad Split Tests To Try Right Now

6splittests

Online advertising isn’t as alluring as it once was.

When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was unfamiliar to viewers. Essentially, it stood out.

These days, display ads have to work a lot harder to earn clicks. With multiple ad placements on webpages, ad exhaustion and banner blindness, advertisers have to step up their strategy to get ahead.

Continue reading

Share

Meet The Team: Evan Volgas, Data Engineer

Evan

These products can’t just make themselves.

Countless hours (and coffees!) get spent tweaking every aspect of our platform – from making sure our data is up to date, to adding new and valuable features. This is all to make sure our users get the absolute most out of WhatRunsWhere. Lucky for us, our Development Team is always up to the task!

This month we unplugged and talked with our Data Engineer: say hi to Evan Volgas…

Continue reading

Share

5 Scary Mistakes Not To Make In Display Advertising

5scarymistakes

If you want to get some sleep tonight, don’t read this post!

Just kidding. But don’t say I didn’t warn you when you’re up late with display advertising strategy racing through your head. With Halloween coming up we thought we’d get into the spirit, in a spooky marketing kind of way.

Here we give you the type of display advertising mistakes that would give any marketer nightmares!

Avoid these 5 mistakes and you can go to bed scare-free knowing you did your job well done and produced a well-executed campaign. Now, if only there were still free candy involved…

Continue reading

Share