Shifting Screens: Big Fish Games

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Online gaming sounds like all fun and… well, games, but us advertisers know how much work gets put into advertising this massive industry. In fact, 40% of all gaming sales included apps and mobile games, resulting in mobile gaming revenue in the U.S. growing to over $2.2 billion.

Big Fish Games is a huge player in the mobile gaming industry. Like most online games that have been around a while they started as a desktop site, but as the user-base shifted to mobile, so did they.

From a mobile site to a variety of engaging apps, they know what the modern gamer is looking for and how to cater to it. They now have a large presence in both desktop and mobile – with unique and customized strategies developed for each.

Here we’ll compare Big Fish’s desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…

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6 Banner Ad Split Tests To Try Right Now

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Online advertising isn’t as alluring as it once was.

When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was unfamiliar to viewers. Essentially, it stood out.

These days, display ads have to work a lot harder to earn clicks. With multiple ad placements on webpages, ad exhaustion and banner blindness, advertisers have to step up their strategy to get ahead.

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Meet The Team: Evan Volgas, Data Engineer

Evan

These products can’t just make themselves.

Countless hours (and coffees!) get spent tweaking every aspect of our platform – from making sure our data is up to date, to adding new and valuable features. This is all to make sure our users get the absolute most out of WhatRunsWhere. Lucky for us, our Development Team is always up to the task!

This month we unplugged and talked with our Data Engineer: say hi to Evan Volgas…

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5 Scary Mistakes Not To Make In Display Advertising

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If you want to get some sleep tonight, don’t read this post!

Just kidding. But don’t say I didn’t warn you when you’re up late with display advertising strategy racing through your head. With Halloween coming up we thought we’d get into the spirit, in a spooky marketing kind of way.

Here we give you the type of display advertising mistakes that would give any marketer nightmares!

Avoid these 5 mistakes and you can go to bed scare-free knowing you did your job well done and produced a well-executed campaign. Now, if only there were still free candy involved…

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The Secrets To Staying Ahead During Busy Season

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The events that excite shoppers the most are also the ones that send marketers into crisis mode: Black Friday, Christmas, and Boxing Day.

These are all main components of the much anticipated (and dreaded) Busy Season!

New campaigns are needed to capitalize on the hordes of shoppers who are eager to buy, and could be your new consumers – if you get your strategy right. There’s also plenty of competition out there, new and old, ready to take these shoppers for themselves.

So… Does it feel like impending doom for you with busy season getting into full swing? Don’t worry, take a deep breath, and keep reading.

Learn how to get a head start (and avoid a meltdown) when it matters most, with The Secrets To Staying Ahead During Busy Season…

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Insights & Analysis: Fantasy Sports League

report-oct2014It’s that time of year again: Fantasy Football Season!

Everyone’s been talking about their draft picks, the upcoming game, and who’s the best in their league. But that’s just one side of it. The fantasy sports league garners a lot of media attention, including a huge presence in display advertising.

As the competition heats up, we dive into the fantasy football industry and find out which advertisers put on the best game face!

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NEW eBook: Launching An International Ad Campaign

WhatRunsWhere GeoEdge

Ready to take your campaign beyond the borders and start attracting an international audience?

Targeting new geographic locations is a great way to boost sales and grow your clientele.

With this eBook, learn how you can start your international campaigns off the right way and discover…

  • How to see where competing campaigns are running their ads.
  • How to pinpoint the best traffic sources when targeting a specific geo-location.
  • Where to see what your competitors are testing in each country.
  • How to view traffic sources & ad placements as a local user of any given geo-location.
  • How to monitor and ensure geo-targeted campaigns are running properly and effectively.

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How To Freshen Up A Stale Strategy: 4 Advertising Pivots

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Never switching up your ad strategy is like wearing the same outfit every day, over and over again, for years.

Sure, it may have once been a favorite, and made you look and feel confident. But over time you’ve changed, the people who you want looking at it have changed, and now the outfit has become shabby and wornout.

When looking to gain more leads and reach your target more effectively, try re-visiting your digital strategy and determine whether it could use a changeup – be it new tools for targeting and optimization, doing more split-testing or shifting the budget.

By the end of 2014 marketing teams are predicted to spend $135 billion on new digital marketing collateral. Don’t let your competitors forge ahead while you stay in the past!

Learn how to freshen up your own strategy with these pivots from 4 Top Performing Advertisers…

eHarmony

Back in 2009 when eHarmony was newer to the ad game, they took the strategy of explaining what exactly their product does. They focused on a benefit to gain consumers by demonstrating how their product was different than their competition.

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Now in 2014, they’ve shifted to lifestyle and emotional benefits instead. It’s not what the product does, but how your life changes for the better (“Meet the one you’ve been waiting for”) and how much they understand your needs (“We get you”), when you signup with eHarmony.

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