WRW New Interface

Introducing WhatRunsWhere 2.0

We have some really exciting news… We’re thrilled to announce the launch of WhatRunsWhere 2.0!

As we designed and built the next version of WhatRunsWhere, we tried to focus on gathering better data and making it more accessible within a completely redesigned UI. We’re happy to announce we have done just that!

WhatRunsWhere 2.0 is jam packed full of new features. Here are some that we would like to highlight (*cough* brag about *cough*):

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Connect with WRW at Affiliate Summit West 2017

Are you headed to Affiliate Summit West 2017 in Las Vegas? Oh really, you are? So is WhatRunsWhere!

Since announcing that WRW was acquired by Pathmatics, we have been very busy. We will be unveiling some major changes to WhatRunsWhere at ASW 2017. We’d love to connect with you while we’re there to show you what we’ve been up to. If you’re not going to be at the show make sure you join our mailing list so that you can keep up with future updates to WhatRunsWhere.

Find our team at the Meet Market at Table #J4 on Sunday, January 15, 2017. Too busy at the show? Setup a meeting with our team for Monday or Tuesday as soon as possible.

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2017 is going to be a big year for WhatRunsWhere. We’re super excited about what’s coming and know you will be to. 

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4nativenetworks

4 Native Networks to Consider for Native Ad Campaigns

When we looked at major trends for 2016, native advertising was at the top of the list. This type of advertising has seen rapid growth and tons of digital marketers and publishers have experienced its success. Spend on native advertising is expected to reach $21 billion in 2018. That’s almost a 60% growth from the $7.5 billion expected spend in 2015. If you’ve invested in this type of advertising but haven’t been seeing the results you expected, the problem could be in the networks you’re using. Below we discuss four networks worth considering for a profitable native strategy.

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big data

How Big Data is Changing Affiliate Marketing

We hear a lot about Big Data lately. It’s the newest trend shaping marketing practices for 2016. But when we think about it, this kind of mass data collection has been happening for years; when we swipe our credit cards at the mall, when we fill out a survey for that free giveaway and when we order pizza to our home address. While many people are skeptical and even fearful of Big Data, we’re looking at ways you can use it to your advantage when it comes to affiliate marketing.

The affiliate marketing landscape is constantly being impacted by new technologies, emerging trends and the availability of information. Big Data is yet another trend that is paving a new path for affiliate marketers and managers.   How does affiliate marketing change in the presence of Big Data? What opportunities does Big Data bring to affiliate marketing? And how can this data be leveraged to build more profitable affiliate programs?

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ad clicks

4 Ways to Get More Ad Clicks

Spend on display advertising in the US is expected to surpass search ad spending for the first time this year. If banner ads are part of your online strategy, we want to help you make the most of your investment. We’ve outlined four quick tips that will help you get more ad clicks this year and beyond.

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choosingapublisher

Choosing a Publisher for Your Display Ads

If you’re a digital marketer, you’re no stranger to choosing a publisher for your direct media buys. At first, it seems easy: Find available inventory on a reputable publisher that you can afford. But there’s so much more to consider when choosing a publisher to host your ads.

How do you know where to place your ads? What publishers are going to give you the best bang for your buck? And what makes a ‘good’ publisher? Below, we’ve outlined important questions to consider when choosing the right publisher for your ads:

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ad types

3 Ad Types to Add to Your Digital Strategy This Year

According to ComScore, Internet users see an average of 1,707 ads per month. Now, more than ever, digital marketers struggle to get their ads noticed online. How can you stand out from your competition, encourage engagement, and improve your brand? By building more effective ads, of course. And how do you do that? You can start by exploring these three trending ad types for your digital strategy:

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split testing

Split Testing 101: Optimize Campaigns with our Guide

Not getting the clicks you want on your ads? Hoping for more conversions from your landing pages? It’s time to split test your banner ads and landing pages for optimal success. Stop wasting advertising dollars on campaigns that aren’t working. Split testing lets you leverage what actually delivers the results you’re looking for.

Our latest eBook, A Digital Marketer’s Guide to Optimizing Campaigns through Split Testing, is exactly what you need to run successful campaigns this year.

In this eBook, we’ll answer questions like:

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