Who Placed It Best? SurveyMonkey vs. SurveyGizmo

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Online surveys are an incredibly efficient marketing tool. They help marketers learn more about their audience and gain real-time and immediate feedback about their products and services.

Two of the most popular online survey software providers are SurveyMonkey and SurveyGizmo.

Check out the ad strategy behind these two online survey platforms to see who placed it best …

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Flirting With Ads: 3 Mobile Strategies Used In Dating Apps

Online-Dating

Left, Right, Right, Left, Right. These are the motions that people have gotten used to since late 2012 when Tinder was released. For those not fully plugged into the online dating realm, Tinder is a location-based mobile dating app. It shows users others in their area, and interest is expressed based on what direction you swipe in.

It won’t be long though before users will see more on the app than carefully angled profile pictures. InterActiveCorp (IAC), Tinder’s parent company, has announced that they will be introducing advertising into the app in order to monetize it. Seeing as Tinder gets more than 800 million ‘swipes’ a day, this is going to affect a lot of ‘swipers’!

Tinder, however, isn’t the only mobile location-based dating app – and some of these other apps have already started making use of ads and monetizing. MeetMe and Are You Interested (AYI), have premium options that a user can pay for, but also feature ads in their free versions.

To prepare for the coming of ads on Tinder and other dating apps, let’s look at 3 advertising strategies seen on MeetMe and AYI…

1. A focus on placement

When a viewer is on-the-go, advertising placement must be strategically done so the viewer doesn’t have to do much searching to find it. If it takes more than a couple clicks to get to the ad, it’s likely the viewer will be lost.

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Crushing The Pains Of Summer Campaigns

SummerCampaignsSummer is a very special season. With all it’s beautiful weather, vacation time, and patio excursions it’s certainly a season that many of us look forward to.  But it does have one big downfall…it’s tough on many businesses.

With everyone out and about, there is a fair chance that buying your product is one of the last things on their mind. (Unless you have a great deal on patio sets, or pool chemicals.)

During this summer slow down, many advertisers make the mistake of sitting back and thinking there is little that they can do. While sales may be slower than usual, summer is great time for advertisers to step up their strategy.

In order to boost your summer time marketing, why not try… 

  • Ramping up your mobile campaigns—While many people won’t be caught dead sitting with their computer at the cottage, most will be holding their smartphones and tablets in hand. Leverage the increased use of mobile devices by having an effective mobile campaign.
  • Building a summer promotion—Whether you offer free summer shipping, or 10% off on days when the temperature is above 100 degrees, just be sure to give your customers a reason to buy now.
  • Try something new— Experiment with your marketing! Try contests and summer giveaways! Grow your email list, while still engaging all summer long.
  • Sponsoring a summer activity—Take advantage of your customers spending time outdoors with some good old fashion branding. Be sure to find events that are relevant to your brand or sponsor a picnic or little league sports team.
  • Get started on your fall marketing efforts— Gear up and pre-plan your fall marketing campaigns. Start building your ads and landing pages, so that when the time comes you’re ready to go!

To help give you some summer marketing inspiration, we looked at these top performing advertisers.

Find out how these brands are keeping the life in their summer campaigns… 

Aveeno – Pair it with Aveeno

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Insights & Analysis: Women’s Apparel

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Skip the busy dressing rooms. Forget the parking lots. Why head to the mall when you can shop for all the latest trends from the comfort of your home?

When online shopping was first introduced, many doubted that it would ever take off, especially with fashion.  Boy, were they wrong!

This year in the US, apparel and accessories revenue from e-commerce is expected to reach $52 billion and it’s showing no signs of slowing down. By 2018 fashion e-commerce is expected to reach a staggering $86 billion!

In our latest industry advertising report we took a look at today’s biggest women’s apparel e-tailers and what they’re doing to bring shoppers to their virtual stores.

Click HERE to check out our latest Insights & Analysis Report as we uncover the display and mobile strategies from NastyGal, ASOS, ModCloth and LuLu’s …

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Shifting Screens: Nutrisystem

SS_nutrisystemAny digital marketer knows that you always have to be ready for a change. A small one, a big one – any industry change must be efficiently adapted to for marketing success. However, sometimes it takes more than adaptation, sometimes an entire shift in practice is needed. And recently that shift has been for mobile marketing.

In 2013, mobile marketing ad spend grew more than 100% (Mobile Marketing Watch), and now a year later, it’s increased another 85% (BDLive). It seems like it’s about time for us all to come to terms with the new mobile phenomenon. Yet despite the prevalence of handheld devices, it’s been reported that 97% of businesses have no idea how to take advantage of it (Mobile Commerce Press).

To help combat this confusion, lets see how top online performers are shifting their screens – from display to mobile…

Our focus this week: Nutrisystem – a nutrition research weight loss company, provides home delivery of products, weight management support, an online community + tools.

 Let’s compare traffic sources of Nutrisystem in both display and mobile.

Display:

Traffic sources with the highest prevalence – Nutrition & Diet (3daydiets.com, freediettips.com,everydiet.org, alldietsource.com), Food & Drink (dwlz.com.com), Coupons (goneklippinkrazy.com)

Longest duration – 1420 days (mamashealth.com)

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NEW Feature: Search By Category

Category-SearchEverything is so much easier when you’re organized. Especially when it comes to media buying.

Introducing our new Category Search feature (for Enterprise)! Now you can filter your WhatRunsWhere searches by categories. Search through our comprehensive database to identify advertisers and publishers occupying a specific niche or vertical.

Here’s how you can use ‘Search by Category’:

Access this new feature by clicking the By Category tab, located at the top bar.

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Case Study: Top E-Tailer Campaigns

e-tailer

Back in 1995, Amazon opened their virtual doors and began trailblazing a path for online commerce. They began packing books into boxes and shipping them to customers all over the world.  But consumers were hesitant to swipe their credit cards and make purchases in virtual stores.

Almost twenty years later the online shopping scene has blossomed into a monstrous industry. This year B2C e-commerce sales are predicted to reach $1.77 trillion.

While Amazon is still a major player in e-tail, they are certainly not the only ones with an online presence.  In the US, it is predicted that there are over 100,000 e-commerce retailers!  Stepping up in the advertising game in order to keep up with sales is definitely imperative.

We dug deep into the advertising campaigns of some top e-tailers to see how they’re driving shoppers to their site and this is what we found… Continue reading

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Moving Beyond AdWords

googleadwordsThe digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the crowd is moving. We know that online marketing is a powerful tool for attracting new leads, but finding ways to effectively get in front of people’s faces can be quite a tricky job.

Searching With Google

Probably the most influential change to shake up how we look at online marketing would have to be the global adoption of Google; the brand that made itself synonymous with the word ‘search’.

comScore reported that there were more than 18.5 billion searches conducted from online search engines this past September – of which 12.5 billion were conducted on Google alone.

With all this activity taking place on Google, it was only natural that online marketers began to gravitate to it as well. Continue reading

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