In the previous installments of this blog series, we showed you the origins of the advertising industry, and explained how the digital era changed the dynamics of ad agencies. We even discussed the types of digital agencies that have emerged in the new era. By now you have a better understanding of the prominent place digital agencies hold in today’s advertising industry.
BUT these days just being a ‘digital agency’ is not enough. To stand out from the crowd these agencies need to employ marketing technologies that will give them and their clients a real leg up in the digital landscape. This brings us to our third and final installment of this series where we have determined what a digital agency needs to do to be successful in the future of digital advertising.
What does the future of digital marketing look like?
In the age of technology, Video-On-Demand (VOD) streaming services have become the dominant way of consuming TV shows and movies. Netflix and Hulu are now household names. They afford the convenience of watching content whenever, wherever, and on whatever device you prefer. What does this shift in TV consumption mean for digital advertisers?
Are you guilty of binge watching the latest season of your favourite show? I sure am, and according to Neilson, more than 70% of Netflix and Hulu subscribers report streaming three or more episodes of the same show in one day (see we’re not alone!).
The online movie streaming industry has transformed the way we watch television shows and movies. We know Netflix and Hulu are some big names in the industry, but there could be another shift happening in light of the recent news that Apple may be launching its very own streaming network. The tech giant is already providing access to HBO NOW in the United States.
With so many eyes glued to different viewing screens, you can only imagine the surge of opportunities that have opened up for advertisers to engage with consumers. Display advertising is growing exponentially in the digital advertising landscape, so we decided to review the display strategies of top VOD services, Netflix and Hulu, to see who the louder advertiser is in the industry. Click on to view our infographic aget the answer!
ad:tech San Francisco is happening May 20-21!
Our team will be at Booth 1217 and we’re eager to show you how to leverage our display and mobile tools to maximize your online media buying strategy.
ad:tech is a global conference and expo in the marketing world that brings technology, marketing, and media communities – both online and offline – together. At ad:tech its all about sharing new ideas, showcasing exciting technologies, and learning how to incorporate the best of all this into strategies that produce real results.
That’s why WhatRunsWhere is attending. We’ll be demonstrating how our technology is helping to revolutionize the way everyone advertises in the digital space. Drop by our booth to meet our COO and Co-Founder Max along with our awesome Sales Team: David, Conrad and Jenyo.
Don’t forget to BOOK A DEMO before heading to ad:tech so you learn the secret to getting ahead of the competition. Email our awesome sales team at email@example.com and schedule your demo now.
Content, content, content – producing quality content is key to connecting with audiences. More than ever, companies are publishing original content through blogs and guest blogs. But does the same rule apply to affiliate marketers?
Blogging has become an essential channel of communication that offers a more intimate way of sharing information and connecting with customers. Most company websites have a tendency of being one dimensional in terms of informing readers about the company. They’re also usually one directional since they “talk at” customers. But blogs are different: they’re a place for companies and customers to engage in ongoing conversations about original, interesting, educational, or entertaining content. Content shared on company blogs can range from product launches, tips & tricks, industry trends to customer success stories, infographics, and everything in between.
Another part of the blog ecosystem is guest blogging. A guest blog is when a blog owner features the writing and opinion of someone else – usually an industry influencer – on their blog to share new insight with their audience. The benefit? Both the blog owner and guest writer are able to share the content with both of their audiences to extend their voice to a much larger reach.
Guest blogging was the topic of discussion in a recent live Twitter chat hosted by SEMrush and Website Magazine – whom we’ve guest blogged for before! The chat got us thinking about how some of the top affiliate marketers out there are also some of the best bloggers that produce great original content. The question is why?
Last week we explored the origins of advertising agencies, and how the rise of the digital agency has transformed the industry. Today we highlight why marketing technologies are important to top advertising agencies, and showcase the work of some great digital agencies.
To recap, digital agencies came into play as early as the 1990s but really started to make waves in the early to mid-2000s. The internet and sudden outbreak of social media opened up new channels of advertising for marketers to conquer. Brands that previously relied on traditional methods of advertising (radio, TV, print) needed to infiltrate the digital landscape in a strategic way and do so FAST.
Why are digital agencies so important now?
WhatRunsWhere is excited to announce our official sponsorship of this year’s Traffic MeetUp Online – the virtual Vertical Media and Online Advertising expo.
Conferences and industry shows are some of the best places to seriously improve your online advertising knowledge. There’s always something new to learn at speaker sessions. With industry experts attending, special guest speakers, and new technology being showcased, there’s plenty of opportunity to network or find quality leads. Unfortunately, showing up at these expos also usually means time away from the office, tiring travel logistics, and overcrowded schedules. The overwhelming preparations required can make anyone hesitant to go. Stopping you from capitalizing on major opportunities.
Luckily Traffic MeetUp Online provides all of the benefits of a normal conference, without any of the complications.
Looking to network, exchange ideas, and learn about industry trends – all from your computer screen? RSVP now for the free event taking place on May 5th - Sign up now!
We’ll see you there – virtually!
Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities extend into the digital advertising world to help truly engage with your audience?
WhatRunsWhere is taking a deep dive into the world of advertising agencies in a 3 part blog series. We’ll take you through the history of advertising agencies and discuss how digital technologies have changed the dynamics of this industry. With marketing technologies like WhatRunsWhere increasingly being used by digital marketers, we’ll also discuss how top tier agencies are using competitive intelligence to optimize their advertising strategy in the digital space.
Exactly what is an advertising agency?
Last week WhatRunsWhere was happy to be one of the 67 exhibitors at MarTech in San Francisco. We were absolutely at home at the conference which unites our passion for technology and marketing.
Jordan, our Account Executive, happy to talk competitive intelligence for online display advertising.
MarTech 2015 witnessed twice the number of vendors since last year with over 1,800 companies in attendance, compared to only 947 in 2014. Such rapid growth in the marketing technology landscape indicates major shifts in the marketing world. Marketing is evolving and is now being driven by technology in an era where BIG DATA informs every decision. With 29 senior level speakers from nearly 30 companies, including Coca-Cola, Netflix, Dell, and LinkedIn just to name a few, there was plenty to learn.
So what does this budding partnership between marketing and technology mean for companies and advertisers? We’ve summarised 4 key take-aways from MarTech San Francisco 2015: