Crushing The Pains Of Summer Campaigns

SummerCampaignsSummer is a very special season. With all it’s beautiful weather, vacation time, and patio excursions it’s certainly a season that many of us look forward to.  But it does have one big downfall…it’s tough on many businesses.

With everyone out and about, there is a fair chance that buying your product is one of the last things on their mind. (Unless you have a great deal on patio sets, or pool chemicals.)

During this summer slow down, many advertisers make the mistake of sitting back and thinking there is little that they can do. While sales may be slower than usual, summer is great time for advertisers to step up their strategy.

In order to boost your summer time marketing, why not try… 

  • Ramping up your mobile campaigns—While many people won’t be caught dead sitting with their computer at the cottage, most will be holding their smartphones and tablets in hand. Leverage the increased use of mobile devices by having an effective mobile campaign.
  • Building a summer promotion—Whether you offer free summer shipping, or 10% off on days when the temperature is above 100 degrees, just be sure to give your customers a reason to buy now.
  • Try something new— Experiment with your marketing! Try contests and summer giveaways! Grow your email list, while still engaging all summer long.
  • Sponsoring a summer activity—Take advantage of your customers spending time outdoors with some good old fashion branding. Be sure to find events that are relevant to your brand or sponsor a picnic or little league sports team.
  • Get started on your fall marketing efforts— Gear up and pre-plan your fall marketing campaigns. Start building your ads and landing pages, so that when the time comes you’re ready to go!

To help give you some summer marketing inspiration, we looked at these top performing advertisers.

Find out how these brands are keeping the life in their summer campaigns… 

Aveeno – Pair it with Aveeno

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Insights & Analysis: Women’s Apparel

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Skip the busy dressing rooms. Forget the parking lots. Why head to the mall when you can shop for all the latest trends from the comfort of your home?

When online shopping was first introduced, many doubted that it would ever take off, especially with fashion.  Boy, were they wrong!

This year in the US, apparel and accessories revenue from e-commerce is expected to reach $52 billion and it’s showing no signs of slowing down. By 2018 fashion e-commerce is expected to reach a staggering $86 billion!

In our latest industry advertising report we took a look at today’s biggest women’s apparel e-tailers and what they’re doing to bring shoppers to their virtual stores.

Click HERE to check out our latest Insights & Analysis Report as we uncover the display and mobile strategies from NastyGal, ASOS, ModCloth and LuLu’s …

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Shifting Screens: Nutrisystem

SS_nutrisystemAny digital marketer knows that you always have to be ready for a change. A small one, a big one – any industry change must be efficiently adapted to for marketing success. However, sometimes it takes more than adaptation, sometimes an entire shift in practice is needed. And recently that shift has been for mobile marketing.

In 2013, mobile marketing ad spend grew more than 100% (Mobile Marketing Watch), and now a year later, it’s increased another 85% (BDLive). It seems like it’s about time for us all to come to terms with the new mobile phenomenon. Yet despite the prevalence of handheld devices, it’s been reported that 97% of businesses have no idea how to take advantage of it (Mobile Commerce Press).

To help combat this confusion, lets see how top online performers are shifting their screens – from display to mobile…

Our focus this week: Nutrisystem – a nutrition research weight loss company, provides home delivery of products, weight management support, an online community + tools.

 Let’s compare traffic sources of Nutrisystem in both display and mobile.

Display:

Traffic sources with the highest prevalence – Nutrition & Diet (3daydiets.com, freediettips.com,everydiet.org, alldietsource.com), Food & Drink (dwlz.com.com), Coupons (goneklippinkrazy.com)

Longest duration – 1420 days (mamashealth.com)

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NEW Feature: Search By Category

Category-SearchEverything is so much easier when you’re organized. Especially when it comes to media buying.

Introducing our new Category Search feature (for Enterprise)! Now you can filter your WhatRunsWhere searches by categories. Search through our comprehensive database to identify advertisers and publishers occupying a specific niche or vertical.

Here’s how you can use ‘Search by Category’:

Access this new feature by clicking the By Category tab, located at the top bar.

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Case Study: Top E-Tailer Campaigns

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Back in 1995, Amazon opened their virtual doors and began trailblazing a path for online commerce. They began packing books into boxes and shipping them to customers all over the world.  But consumers were hesitant to swipe their credit cards and make purchases in virtual stores.

Almost twenty years later the online shopping scene has blossomed into a monstrous industry. This year B2C e-commerce sales are predicted to reach $1.77 trillion.

While Amazon is still a major player in e-tail, they are certainly not the only ones with an online presence.  In the US, it is predicted that there are over 100,000 e-commerce retailers!  Stepping up in the advertising game in order to keep up with sales is definitely imperative.

We dug deep into the advertising campaigns of some top e-tailers to see how they’re driving shoppers to their site and this is what we found… Continue reading

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Moving Beyond AdWords

googleadwordsThe digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the crowd is moving. We know that online marketing is a powerful tool for attracting new leads, but finding ways to effectively get in front of people’s faces can be quite a tricky job.

Searching With Google

Probably the most influential change to shake up how we look at online marketing would have to be the global adoption of Google; the brand that made itself synonymous with the word ‘search’.

comScore reported that there were more than 18.5 billion searches conducted from online search engines this past September – of which 12.5 billion were conducted on Google alone.

With all this activity taking place on Google, it was only natural that online marketers began to gravitate to it as well. Continue reading

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Meet The Team: Danielle Forget, Marketing Coordinator

danielle

Here at WhatRunsWhere we have a truly passionate marketing team.  They juggle blogging, paid search, sponsorships, are always testing and optimizing, and of course, they are whizzes at social media.

We recently unplugged and interviewed our Marketing Coordinator: say hello to Danielle Forget…

1. First things first, tell us a bit about what you do at WRW?

My job is to help to spread the good word about WhatRunsWhere (in many, many ways). Whether I’m blogging, managing our social presence, helping with the affiliate program or uncovering new ways to reach customers – my focus is always on presenting how awesome WRW is!

2. What is your favourite part about working here?

To be completely honest, my favourite part is representing a great product. It may sound a tad corny – however, anyone in marketing or sales can tell you how much more enjoyable it is to represent a product you actually believe in.

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Who Placed It Best? Booking.com vs. Tripadvisor

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The two most popular travel websites are Booking.com which is #116 based on Alexa’s global site rankings and TripAdvisor.com which falls at #207.

Wherever there’s a successful website, there’s always a successful online marketing strategy. 

Let’s put these two travel-booking rivals up against each other and see who placed it best…

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