This is the second article in an exclusive series that explores the complex world of Programmatic Media Buying. If you’d like to suggest a topic, please email us.
Media Buying 101: Ad Networks and Ad Exchanges
In the first installment of this series, you got a quick primer on Programmatic Media Buying. We talked briefly about how programmatic, ideally, makes our lives as media buyers easier.
But the evolution of the ad buying process towards programmatic through the years involves a multi-faceted ecosystem of exchanges, servers, data suppliers, and so much more. Together, all these technological cogs come together to make up the complex programmatic machine (and now-a-days, they can also come in one convenient platform).
Let’s take a step back and talk about this evolution, beginning with Ad Networks and Ad Exchanges. What’s the difference? How and why did they first develop and how have their roles changed in today’s programmatic ecosystem?
When it comes to lead generation in the digital age, B2B companies can no longer rely on the traditional methods that only consist of one or two points of contact with the customer. The selling process has witnessed a dramatic shift due to two main reasons:
1) The plethora of technology and lead-gen platforms available
2) The number of sales pitches people receive daily (I know you saw them in your inbox today)
These factors make it increasingly difficult to lead potential customers down a straightforward funnel of sales. B2B brands need to have several points of contact that actively maintain the attention and focus of their lead.
So how can you achieve the optimal strategy for generating leads in today’s distraction-filled digital world? We searched high and low to find you the best resources for tackling lead generation in today’s digital landscape. We figured this would be particularly helpful with LeadsCon, the premier conference for lead generation strategies, fast approaching. These articles will ensure you have a clear understanding of current trends, strategies and challenges before networking with a conference full of lead generating professionals. Even if you’re not attending LeadsCon, the resources below will ensure that you are on the right track when it comes to leveraging the latest trends and tools for lead generation.
Check out these 5 articles for mastering lead generation for best practices tips, tricks, and everything in between!
We had such a great time at ASE in New York and now our team is heading back to the Big Apple from August 24-26 to attend LeadsCon! We are thrilled to be part of a conference that brings together industry experts in online lead generation and direct response marketing verticals. We’re eager to network with marketers, learn from other industry leaders and contribute to the conversation on future trends in the industry.
Our team is also looking forward to connecting with all attendees, you can find us at Booth 307 from August 25-26, 11:00AM-4:00PM. Make sure to stop by to meet John and Jordan to discuss competitive intelligence and get a free demo!
We know you’ll be busy trying to fit in all the keynotes, sessions and lunches so to help organize your schedule you can book a FREE demo with WhatRunsWhere in advance. This way even if you can’t catch us on the exhibition floor we can still have the chance to connect. Email us at firstname.lastname@example.org and book your demo now!
See you at LeadsCon!
Last week our team traveled to the Big Apple to attend Affiliate Summit East (ASE). This is the conference for affiliate marketers, bringing together industry experts, newcomers and everyone in-between to network and discuss all things affiliate marketing. One of the best parts of ASE are the intimate educational sessions that connect industry professionals with affiliates to share insights on the latest trends in the industry.
David Kelly, our VP of Business Development had the opportunity to lead a session on Leveraging Competitive Intelligence in Native Advertising. This is a growing trend in the affiliate world and for marketers looking for serious business growth. David had some valuable insights to share so we summarized the key learnings from his session below.
The US Travel e-Commerce sales reached $122 billion in 2014, a 10% increase from 2013. This year, the U.S. Travel Industry is projected to spend $4.85 billion in digital ads. It’s clear the industry is growing rapidly and is forecasted to continue this way. With the wide variety of travel platforms, apps and e-Commerce sites available the growth in this market comes at no surprise.
So what does this mean for brands in the industry? On one hand, this brings a lot of new opportunities to grab the attention of these consumers. But with it is also the challenge of building a display advertising strategy that will allow brands to stand out among the competition.
So what are some industry trends that top brands are employing to reach their consumers?
Audio and Visual Content
This is a trend that was a hot topic at Performance Marketing Insights. Industry leaders discussed the inspirational content being developed on social platforms as a major innovation in the travel industry. With so many consumers willing to share their personal experiences, using suggested branded hashtags or their own, it’s even easier for brands to tap into the hot trend of audio and visual focused campaigns. We’ve even seen brands like Loews Hotel and Resorts build an ad campaign, called #TravelForReal, that solely uses content from Instagram users that have stayed at their hotels.
Loews Hotel and Resorts Display Ads uncovered by WhatRunsWhere
You requested it, and now we’re delivering. Today WhatRunsWhere is announcing the expansion of our global data coverage to TWO brand new countries, Japan and South Africa!
WhatRunsWhere now supports 17 countries globally!
- United Kingdom
- Japan NEW!
- South Africa NEW!
What type of data is available?
Now you get all of the WhatRunsWhere features you’re familiar with PLUS the bonus of added data for Japan and South Africa.
How can you leverage data in these markets?
With expanded advertising intelligence coverage to more countries, you’ll have access to more display ad data than ever before and be able dominate in major and emerging markets!
Look at the stats:
WhatRunsWhere is thrilled to be both exhibiting and speaking at Affiliate Summit East which is taking place in New York from August 2-4.
This premier conference brings together agencies, affiliates, merchants, networks and vendors for three days of networking, education and discovery of the latest industry trends. One of the best aspects of Affiliate Summit East is the affiliate marketing experts who will be sharing their insights and personal experiences to help others in the industry succeed.
David Kelly, VP of Business Development
Our VP of Business Development, David Kelly, will be leading Session 5d on Leveraging Competitive Intelligence in Native Advertising on August 2nd, 3:30 – 4:00 PM. Get a better understanding of the ever-expanding native advertising opportunity and uncover the key components of an effective native campaign.
The WhatRunsWhere team will also be demonstrating how our tool is helping to breath new life into the affiliate marketing space.
Stop by Booth 1008 in the Ballroom Foyer to meet our awesome sales team: David, Jonathan, Sheldon and WhatRunsWhere Co-Founder and COO, Max Teitelbaum. Let us show you how WhatRunsWhere can benefit your business.
To help organize your time at ASE you can BOOK A DEMO now by emailing us at email@example.com. Book your demo now!
On Tuesday July 7, WhatRunsWhere and Offervault teamed up for an exclusive webinar on How To Launch Campaigns That Convert.
Speakers included Max Teitelbaum, WhatRunsWhere Co-founder and COO, and Liane Carmi, Director of Training at Offervault. As experts in the affiliate marketing industry, they provided valuable insights for new and seasoned affiliates alike, in need of solutions to:
- Finding the best offers on the market
- Saving time and money, while reducing risk
- And most especially, boosting their ROI
The webinar provides exactly those solutions. Using three case studies Max and Liane demonstrated the power of combining both Offervault and WhatRunsWhere to help you save time, money and lower your risk when launching campaigns.
In case you missed this exclusive webinar, we’ve posted the recording below so you can start leveraging the insights from these experts today!