Vote For Your Favorite Affiliate Forums!

Vote

Forums are very important in the world of affiliate marketing. As a noob, it’s comforting to have a community to turn to.  But even well versed affiliate veterans will go to forums for advice, networking or simply for water cooler talk.

After receiving so much candid feedback from our ‘Top Affiliate Blogs’ post over who should and shouldn’t have made the list, we decided that this time around we’d let you guys be the judge!

To help get the ball rolling, here are some of the top affiliate forums we’ve come across…

AffiliateFix | http://www.affiliatefix.com/

Warrior Forum | http://www.warriorforum.com/

WickedFire | http://www.wickedfire.com/

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WEBINAR: Profitable Tactics For Crushing Your Competition’s Campaigns

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Ready to take advantage of your competitor’s strategy so you can build profitable campaigns?

Date: Tuesday, September 30th at 11am EST

Tune in to this FREE WEBINAR and you will learn: 

  • Which of your competitors’ ads are driving the most success
  • How to pinpoint their most profitable traffic sources
  • Where to focus your mobile advertising efforts
  • How you can cut down split testing, while still optimizing
  • Where to spot other top-performing advertisers targeting the same niche
  • What steps to take to become more visible and crush your competitors!

Join our COO & Co-Founder Max Teitelbaum as he hosts this Convert Academy webinar. Follow along and you’ll learn how to spy on your competitor’s campaigns in order to uncover their most profitable strategy secrets.

Find out how you can boost your campaign success using their marketing insights.

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Insights & Analysis: eLearning

report-sept2014Gone are the days of being late for class. That is, unless your wifi is acting up.

That’s right –more and more students are moving out of the classroom and into the online world. With that, eLearning has quickly grown to become a $56.2 billion industry, and is predicted to double in size by 2015.

Our spies simply had to go in and do some investigating . We wanted to find out what we could learn from the eLearning online advertising landscape.

Take a look at the display and mobile strategies behind the big players in eLearning—American Intercontinental University, Full Sail University, Walden University and Capella University…

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As well, be sure to check out both Part 1 and Part 2 of our ‘Takeaways from the eLearning Advertising Landscape‘ featuring an infographic on Dedicated Media.

 

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Meet The Team: Jenny Duong, Insights Analyst

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We’re really excited about our newest department – Insights & Analysis!

This team works relentlessly to uncover the most relevant data on our platform. Through reports and infographics, they are here to ensure you’re up to date on online trends and strategies across industries.

Check out our latest reports on Online Dating, Travel, eLearning, Women’s Apparel and more…

This month we unplugged and talked with our Insights Analysis (the brain behind the reports): say hi to Jenny Duong! 

1. First things first, tell us a bit about what you do at WRW?

As the Insights Analyst I evaluate much of WRW’s data and compile our client-facing reports. I provide patrons with actionable insights so they can make more intelligent media buys.

2. What is your favourite part about working here?

The people. WRW has an awesome company culture generated by awesome people.  The best places to work are filled with many smart and talented people. With great people around, you are inspired to be more creative, to constantly be challenged and motivated to be the best version of yourself.
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Top Campaigns of Summer 2014

TopSummerAds

People get nostalgic for summer quickly. Reminiscing about trips to the beach, or their favorite cottage drink, everybody does it. We’re no different. It’s only a week back into busy season and we’re already thinking about campaigns-gone-by from the summer.

While many advertisers were away on vacation, others took advantage of off-season to ramp up their strategies and forged ahead of their competition.

Let’s take a look at the 5 Top Campaigns of Summer 2014…

First, let’s start with some common patterns we see across these campaigns:

Simple messaging. Don’t make consumers think too much, their brains are on vacation!
• Advertisers encouraged consumers to experiment, embrace change and be adventurous.
• Lots of banners with bright colors and fun outdoor images.

Starbucks – Say Yes To What’s Next
May to August, 2014

Who can say no to Starbucks’ Frappucino – the perfect summer drink!  Their ads definitely makes us want to get one! The messaging in this campaign is two-fold – advertising the drink and the convenience of finding a location near you. Since people spend more time outdoors, “Find A Starbucks” is a very relevant call-to-action.

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Desktop Ad

Starbuckssumer1mobileMobile Ad

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5 Questions To Ask Before Making The Mobile Jump

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If all your friends jumped off a bridge, would you do it too? We’ve all heard the question before and the same logic applies now – but with Mobile Marketing.

Everyone who hasn’t been living under a digital rock knows how big of a deal Mobile Marketing is in 2014.  We no longer live in a PC-dominated world, with mobile phones outranking computers in a 5:1 ratio (prompting a 92% increase in Global Mobile Advertising revenue).

So… is your business doomed to failure if you haven’t made the shift? Maybe. But it’s not too late. Analyze your brand as it stands now and ask yourself these 5 questions before making the Mobile jump.

1. Where’s My Target?

There’s no sense in adopting something new if it won’t help you reach the right people. Determine if your target market are heavy app users, which sites do they frequent, if they tend to visit your site to gather information or likely to make a purchase.

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3 Back To School Lessons For Marketers

BacktoSchool (1)

Time to pull out the pencils and erasers, and put away the bathing suit– that’s right, it’s back to school time. But this doesn’t just affect the K-12 and post-secondary crowd. Instead of upcoming essays and exams, marketers have to ramp up for busy season and ad-heavy holidays like Black Friday and Christmas. After a low-key summer on the beach, this can be a little (or a lot) overwhelming.

As students are entering new schools and grades, marketers are entering a new age of advertising – with new forms of technology and new strategies to take hold of. This can be a huge learning curve at any time of year, but even more-so with an increasing amount of consumers using new forms of media for back to school shopping. Research suggests that people are actively seeking out online deals for supplies, and rely on all forms of digital media for their buying process.

Properly targeting back to school shoppers was previously just about the typical supplies (pens, paper, etc.), but now marketers have to jump into the clothing and electronics categories as well. When marketing back to school, you are now marketing an entire lifestyle to an eager-to-buy set of consumers.

For your back to school marketing inspiration, let’s see how 3 advertisers have adopted top-performing strategies…

1. First we’ll start with the basics – School Supplies from Staples

In their first display ad, Staples targets a specific group – children going back to school. They aim to catch their attention with recognizable cartoon characters and bright colors. One of the dominant traffic sources for this ad is freekidscrafts.com – by placing it here, they’re placing it on a site that kids and parents are likely to look at together. This way the child will see the advertisement, and encourage the parent to investigate actually buying the products.

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Who Placed It Best?: MailChimp VS Constant Contact

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Email marketing has been around for over 20 years and is still one of the most effective tools for turning leads into dollars.  Statistics show that for every $1 spent on email marketing, the average return on investment is $44.25.

Two of the most popular email marketing solutions on the market are Constant Contact and MailChimp.

Take a look into the ad strategy behind these two email marketing solutions to see who placed it best …

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