whatrunswear

Introducing WhatRunsWear, an Exclusive Collection

We’re excited to announce the launch of WhatRunsWear, a fresh designer active wear clothing line that will reinvigorate your fitness fashion game. Starting in May, our men’s and women’s summer apparel collection will be available exclusively online.

From cross-fit and running gear, to dance attire and yoga pants (that you’ll wear everywhere because they’re THAT comfortable) – WhatRunsWear has all your fitness needs covered.

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The Native Ad Opportunity: Content Discovery Networks

In our recent posts, we gave a brief introduction to native advertising and broke down the three golden rules of a good native campaign. Create valuable, enriching, and non-disruptive content and viewers will click – those clicks will quickly turn into conversion.

But creating interesting content alone isn’t enough – you need to be able to get it in front of the right audience. This is where Content Discovery Networks come in.

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[Infographic] The State of E-Commerce in 2015

Online shopping continues to be one of the biggest driving forces of growth in the commercial world. What does this mean for advertisers?

You do it, I do it, we all do it – shop online, that is. Its quick, easy and you don’t have to worry about the hassle of lineups. Just click and go.

Online shopping’s accessibility may be the very reason why in 2015 worldwide e-commerce B2C sales is expected to reach $1.7 trillion dollars, and at the top of consumers’ shopping lists is clothing.

For marketers, we’re talking about changes in both ad spending budgets and strategies. To keep up with the dynamic digital ad landscape, we’ve re-examined the display ad strategies of the women’s fashion e-commerce industry. In the summer of 2014 we dove into the strategies of top advertisers: ModCloth, NastyGal, ASOS, and Lulu’s. This time we’re looking at how they’ve altered their strategies in an increasingly saturated market, just in time for spring 2015. Check out our infographic below!

The State of e-Commerce - 2015

The State of e-Commerce – 2015

Download our Free Industry Report to get a leg up on the adaptive display strategies from these top advertisers!

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Going to MarTech SF? Connect With Us!

MarTech 2015 – the marketing tech conference that brings the world’s top marketing strategists and technologists together – is coming to San Francisco on March 31-April 1.

The team at WhatRunsWhere is excited to participate and jet off to the sun soaked coast for the show. We’ll be exhibiting and offering custom product demos at Booth 121 – come see the top competitive insights we have to offer!

Schedule a meeting with a member of our team by sending an email to David Kelly, our VP Business Development at: david@whatrunswhere.com. Or just drop by the booth, we’re happy to talk!

Prepare to learn about exciting new technologies and be inspired by the huge wealth of marketing and IT knowledge that will be showcased. Learn how to stay on top of the constantly changing marketing technology world and grow your own success.

We’ll see you there!

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The Native Ad Opportunity: How the Best Campaigns Run Native Ads

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Last week we talked about the growing native advertising opportunity and how it’s affecting the competitive landscape. We talked about why there’s been so much growth for native advertising – a digital ad strategy that promotes the brand by being embedded into its context. Native ads, after all, are non-interruptive paid ads so harmonious with the surrounding page’s content that viewers believe they simply belong there.

But when it comes to native advertising, there’s plenty left to learn.

From selecting the top publisher, to producing truly engaging content, and identifying the best ad format to use – making the right decisions can be overwhelming for new and experienced advertisers, alike.

This week, we’re going to breakdown several examples of impactful native advertising campaigns. We’ll analyze the methodology of some of the most successful native ad campaigns seen to date, and show you how to use competitive intelligence data to get a leg up on the competition.

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The Native Ad Opportunity: Defining Native Growth

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It’s a common argument that standing out is key to advertising success. The longstanding practice is to have banners that pop and draw the eye directly to them, distracting viewers from the page content. Now however, the key to advertising success might be the complete opposite – blending in.

One of the fastest growing trends and newest frontier in the online ad landscape is native advertising. The main premise of native advertising is ensuring that creatives blend in with on-site content.

Increasingly, advertisers are incorporating native ads into their strategy to combat the millions of display and text ads already fighting for consumer attention. With banner blindness reaching 86%, as reported in a study conducted by Infolinks, native advertising could be the solution to winning back this lost attention and limiting wasted ad spend.

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Meet The Team: Tom Hogans, VP Engineering

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Let’s talk about the backbone of WhatRunsWhere – our development team. Our team of developers ensure the WhatRunsWhere platform provides the competitive intelligence our users need to make smarter online advertising decisions.

Spread remotely across North America, this caffeine-powered team is brought together by Tom Hogans, our VP Engineering. Tom’s responsibilities range from preempting and resolving problems before they arise, building new product features,  managing our expansive database and uniting our remote developer team.

Read on to learn more about what keeps our VP Engineering successful in the fast-paced world of Ad Tech and Development…

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[Infographic] The Growth Of Mobile Gaming

Whether you’re a long-time pro, or just looking to get into the mobile gaming ad space, now is your chance to capitalize on big opportunity. By 2017 this rapidly expanding industry is expected to be worth a huge $40 billion. This means that advertisers, publishers, and networks in this space need to plan how to best capitalize on this staggering growth.

We explore market growth, and leverage competitive insights from top mobile games advertisers Clash of Clans, Clash of Kings, and Candy Crush Soda Saga. Find out more about how to generate top online advertising results for mobile games.

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Campaign strategy planning is made easy through the use of competitive intelligence tools. Uncover strategic insights such as top traffic sources, best performing ad networks, and creative trends from top performers in any industry. These insights provide an understanding of the online advertising ecosystem and the tactics that have worked successfully for other top advertisers.

Reach out to our team to learn more about how WhatRunsWhere can provide competitive insights to enhance your ad strategy.

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