Online advertising is a highly competitive space. The volume of online competition is consistently on the upswing – as demonstrated by the fact that online ad spend has been increasing at a rate of 13% per year, growing to encompass $52.8billion in 2014 alone. Taking this into account, there’s a huge opportunity for advertisers who are able to reach the right audience, cut through the clutter and rise above the competition.
Harness your competition
The best way to deal with abundant competition is to use it to your advantage. Competitive Intelligence can provide you with deep, strategic insights into what’s working (or not working) for the brands you’re up against. This subsequently allows you to capitalize on the success they’ve had, and avoid the time and money invested in their mistakes.
Where do you start?
With such a wealth of data to put to use, it can be difficult just to take the first step. In the infographic below we detail exactly how you can leverage data from your competition to increase the success of your own ad strategy (as demonstrated by Diet & Weight-Loss top performer: Jillian Michaels).
On January 18, our Sales team will be exhibiting and offering product demos at the Meet Market table, at Affiliate Summit West. If you don’t catch them here, reach out to firstname.lastname@example.org to book a meeting.
Also, don’t miss the “How To Beat the Competition With The Right Intelligence Tools” session…
Our COO, Max Teitelbaum will be presenting on Mon, Jan 19 @ 2pm in the Astor Ballroom alongside Lori Weiman from The Search Monitor.
They’ll show you how merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.
See you in Vegas!!
With busy season taking a toll on your schedule, it can be hard to keep up on the latest tips for online advertising and marketing. Lucky for you, now’s your chance to catch up!
Sit back, minimize all of your campaigns and spreadsheets, and take a look at a roundup of our most popular recent guest posts…
It’s time to step back, log out, and escape the office for some well-deserved holiday time! All you need to do now is finish your holiday shopping, prepare the feast, and rest up so you can hit the ground running at the start of 2015.
With the year coming to an end, we would like to wish everyone a very happy holiday season from the entire WhatRunsWhere team!
From online shopping, to credit tracking, to point collection – credit cards are revolutionizing the experience of shopping.
With the benefits of credit cards becoming all the more apparent, the amount of consumers applying for them is consistently on the upswing. In 2013 alone, the total number of credit card accounts in the U.S. added up to 391.24 million.
With such high numbers, many credit companies are fighting it out to catch the attention of these would-be shoppers. Two of these credit titans are American Express and Visa.
Let’s dive in to their advertising strategies to determine who placed it best…
The holiday season leads to many people daydreaming of travel.
Whether it’s to the beaches of an exotic destination, or the cozy living room of a distant relative – flights and hotels are getting fully booked by the second.
These exciting holiday trips can be booked from anywhere at any time, thanks to the ease and convenience of online travel sites. Travel sites see a huge share of their profit from this time of year, which can be attributed to the fact that during Christmas and New Year’s, the number of long-distance trips planned increases 23% (as reported by the U.S. Department of Transportation).
With top travel sites aggressively competing for consumer attention this time of year, we just had to dive in and explore their ad strategy.
WhatRunsWhere is excited to announce a new partnership with leading Affiliate Marketing aggregator, OfferVault!
Does your ad strategy thrive off the data you access from WhatRunsWhere? Do you wish you could take this data with you when searching for new offers?
You’re in luck! Thanks to our new partnership, you can now find the hottest affiliate offers and gain insights into how other advertisers are promoting them. Head to OfferVault to determine which offer is best for you, and access a sample of valuable data from WhatRunsWhere for each offer listed.
You’ve worked hard all year on your affiliate marketing – searching for hot offers, promoting new deals. There’s just one last holiday stretch to get through before you can sign off, catch up on some sleep, and start it all again in the new year.
The holidays can be a digital gold mine for affiliates looking to boost commissions. Consumers are eager to buy, and conduct a lot of research online to find the perfect gifts (in fact, this season is expected to account for about 27 percent of the total U.S. annual online sales).
It’s now up to you to reach out to these credit card-equipped shoppers and show them the top products for this holiday season.
Not sure where to start? Why not try these 3 ways to make this Affiliate Marketing season a merry one!