What’s informing your business strategy? With the massive amount of data available at our fingertips today, it’s easier than ever to access information about your target audience, business environment, and, most importantly, your competitors. Data helps inform not only your buying strategy but your overall business strategy as well.
More specifically, competitive intelligence data provides you with the insights you need to make well-informed business decisions and repositioning. Recently our Director of Marketing, Jenny Duong, was interviewed by ReachForce to provide insights on how to develop a business strategy using competitive intelligence. Below you can find a summary of her perspective on how to effectively use competitive intelligence to develop a strong business strategy in the digital world.
In today’s digital marketing world, there are thousands of tools that exist to help you optimize your online strategy. So how do you know what to include in your marketing stack? Whether you’re trying to maximize your social reach, optimize landing pages, increase email response rates or develop a multi-channel strategy, you have a lot of tools to choose from. With so many tools available, the selection process can be overwhelming. BUT everyone’s needs are different.
If you’re feeling unsure about your current marketing stack or are seeking new tools to spice up your strategy, then this list is for you. We break down four key elements of your online marketing campaign and tell you which tools to use to optimize your success in that area. Whether you are a media buyer, affiliate manager, social media coordinator or anything in between, this list is your essential toolkit for online marketing success.
WhatRunsWhere was proud to be part of the 5th Annual Adsimilis Meetup that took place in Prague last week. This exclusive event brought together top affiliates for three days of high-level networking and discussion of new ways to grow affiliate businesses.
WhatRunsWhere CEO, Max Teitelbaum, led a session on the changes and challenges of display advertising in the affiliate marketing world. Max provided valuable insights and advice from his personal experience as an affiliate marketer. Here, we summarize his 5 key tips to display advertising success in the affiliate world. Read on to get Max’s exclusive insights!
There is no doubt that Native Advertising has been dominating the digital advertising landscape in 2015. When it comes to Native growth, buzz, and ad spend, revenue is expected to surpass $7 billion this year. As an advertiser, this is a rising form of advertising you need to understand in order to capitalize on. Better yet, understand what your competitors are doing and leverage their successes and failures. That’s why we’re excited to announce the launch of the new Native Advertising module in our search results which will allow you to access and understand the full strategy behind native ad placements with ease.
What data can I discover with this new module?
The 5th Annual Affiliate Meetup hosted by Adsimilis is taking place September 18th-20th in Prague.
WhatRunsWhere is excited to attend the 5th Annual Adsimilis Meetup this September in beautiful Prague! This meetup will host affiliate marketers from around the globe and attendees will partake in high-level networking, learning and more, all at this visually stunning and rich historic site. Adsimilis is known for being one of the best affiliate networks in the digital space and this meetup is the premier event for affiliates to reunite with old friends and mingle with industry veterans.
We are proud to announce that our CEO Max Teitelbaum will be presenting on the Evolution of Display Advertising in Affiliate Marketing! The talk will discuss how the display advertising landscaped has changed throughout the years. It will provide helpful tips and explore how certain challenges and obstacles, including the 2008 Recession, changes in rules and regulations, as well as HTML5 and Native advertising, have affected affiliate marketers.
If you’re planning your schedule ahead of time, why not book a one-on-one meeting with Max or Jordan Matheson, our Director of Business Development? Click here to book your meeting now.
See you there!
The Digital Marketing Exposition and Conference (dmexco) is fast approaching! WhatRunsWhere will be attending the conference that brings together the global digital economy on September 16th and 17th in Cologne, Germany.
This year at demxco, WhatRunsWhere will be rubbing shoulders with more than 500 expert speakers and 32,000 trade visitors (from over 100 countries). We’re very excited to be exhibiting at this premier global digital marketing event that brings together innovative businesses to share learnings on new business models and industry trends. With over 200 hours of conference programming, there is much to learn.
If you are heading to Germany for this exciting conference, be sure to connect with our team. WhatRunsWhere’s CEO and Co-Founder, Max Teitelbaum, and Director of Business Development, Jordan Matheson, will be available to discuss how competitive intelligence is disrupting and changing the way we strategize media buying in the digital age.
Feel free to book a one-on-one meeting with either Jordan or Max by emailing firstname.lastname@example.org.
We look forward to seeing you in a few weeks. Let’s GO to dmexco!
5 Ways Successful Startups Drive Growth
As a startup, you’re always eager to find creative ways to shake up the status quo. But your primary concern is figuring out the best (and most cost-effective) way of growing your business. Between determining the next best market to tap into and deciding on where to set up your ping pong table, you’re always looking for ways to drive growth. How you market your business can make or break the success of your company.
You know that advertising is a critical component for success, but your resources are limited. So how do you get your startup in front of as many eyes as possible without the budget that your established competitors have to work with? Don’t fret – we’ve narrowed down 5 helpful tips startups can use to start driving growth for their business now.
This is the second article in an exclusive series that explores the complex world of Programmatic Media Buying. If you’d like to suggest a topic, please email us.
Media Buying 101: Ad Networks and Ad Exchanges
In the first installment of this series, you got a quick primer on Programmatic Media Buying. We talked briefly about how programmatic, ideally, makes our lives as media buyers easier.
But the evolution of the ad buying process towards programmatic through the years involves a multi-faceted ecosystem of exchanges, servers, data suppliers, and so much more. Together, all these technological cogs come together to make up the complex programmatic machine (and now-a-days, they can also come in one convenient platform).
Let’s take a step back and talk about this evolution, beginning with Ad Networks and Ad Exchanges. What’s the difference? How and why did they first develop and how have their roles changed in today’s programmatic ecosystem?