Introducing… Walkthroughs in WhatRunsWhere! We created walkthroughs for when anyone signs up, they can understand how to use WRW 2.0 quickly and effortlessly. The walkthrough takes about 5 minutes but makes a world of difference. We included tooltips for all of the important filters, panels and variables you want to inspect, dissect and leverage in your own display campaigns.
We want you to completely understand and love WhatRunsWhere. With the relaunch, we included a new database that has enhanced scoring, new ways to filter and a tonne more data period that you need. These walkthroughs ensure you’ll be able to make the most of the data at your fingertips.
Have you checked out our Walkthroughs yet? Let us know in the comments below what you think!
We’re thrilled to announce the launch of our newest feature, the Advertiser Comparison. You can compare Advertiser Profiles within WhatRunsWhere using our brand new Advertiser Comparison feature, allowing you to stack up to four unique advertisers against each other. This is a highly anticipated feature and we are thrilled to announce it is live in WhatRunsWhere now.
Why do you need this feature? Simple, it will make your life easier. The Advertiser Comparison allows you to compare your competitors against each other or benchmark yourself against competitors. You can quickly identify common elements from multiple campaigns in one view. It also helps you to identify opportunities. Easily see what your competitors share in common and what is unique for each of them. Are you missing out on a key placement or ad format? Discover hidden gems that your competitors are doing that no one else is.
With the Advertiser Comparison you can compare Ad Types, Countries, Traffic Sources and Networks used by up to four Advertisers. Let’s go through each of the panels below.
We have some really exciting news… We’re thrilled to announce the launch of WhatRunsWhere 2.0!
As we designed and built the next version of WhatRunsWhere, we tried to focus on gathering better data and making it more accessible within a completely redesigned UI. We’re happy to announce we have done just that!
WhatRunsWhere 2.0 is jam packed full of new features. Here are some that we would like to highlight (*cough* brag about *cough*):
Are you headed to Affiliate Summit West 2017 in Las Vegas? Oh really, you are? So is WhatRunsWhere!
Since announcing that WRW was acquired by Pathmatics, we have been very busy. We will be unveiling some major changes to WhatRunsWhere at ASW 2017. We’d love to connect with you while we’re there to show you what we’ve been up to. If you’re not going to be at the show make sure you join our mailing list so that you can keep up with future updates to WhatRunsWhere.
Find our team at the Meet Market at Table #J4 on Sunday, January 15, 2017. Too busy at the show? Setup a meeting with our team for Monday or Tuesday as soon as possible.
2017 is going to be a big year for WhatRunsWhere. We’re super excited about what’s coming and know you will be to.
When we looked at major trends for 2016, native advertising was at the top of the list. This type of advertising has seen rapid growth and tons of digital marketers and publishers have experienced its success. Spend on native advertising is expected to reach $21 billion in 2018. That’s almost a 60% growth from the $7.5 billion expected spend in 2015. If you’ve invested in this type of advertising but haven’t been seeing the results you expected, the problem could be in the networks you’re using. Below we discuss four networks worth considering for a profitable native strategy.
We hear a lot about Big Data lately. It’s the newest trend shaping marketing practices for 2016. But when we think about it, this kind of mass data collection has been happening for years; when we swipe our credit cards at the mall, when we fill out a survey for that free giveaway and when we order pizza to our home address. While many people are skeptical and even fearful of Big Data, we’re looking at ways you can use it to your advantage when it comes to affiliate marketing.
The affiliate marketing landscape is constantly being impacted by new technologies, emerging trends and the availability of information. Big Data is yet another trend that is paving a new path for affiliate marketers and managers. How does affiliate marketing change in the presence of Big Data? What opportunities does Big Data bring to affiliate marketing? And how can this data be leveraged to build more profitable affiliate programs?
Spend on display advertising in the US is expected to surpass search ad spending for the first time this year. If banner ads are part of your online strategy, we want to help you make the most of your investment. We’ve outlined four quick tips that will help you get more ad clicks this year and beyond.
If you’re a digital marketer, you’re no stranger to choosing a publisher for your direct media buys. At first, it seems easy: Find available inventory on a reputable publisher that you can afford. But there’s so much more to consider when choosing a publisher to host your ads.
How do you know where to place your ads? What publishers are going to give you the best bang for your buck? And what makes a ‘good’ publisher? Below, we’ve outlined important questions to consider when choosing the right publisher for your ads: