5 Scary Mistakes Not To Make In Display Advertising

5scarymistakes

If you want to get some sleep tonight, don’t read this post!

Just kidding. But don’t say I didn’t warn you when you’re up late with display advertising strategy racing through your head. With Halloween coming up we thought we’d get into the spirit, in a spooky marketing kind of way.

Here we give you the type of display advertising mistakes that would give any marketer nightmares!

Avoid these 5 mistakes and you can go to bed scare-free knowing you did your job well done and produced a well-executed campaign. Now, if only there were still free candy involved…

Continue reading

Share

The Secrets To Staying Ahead During Busy Season

busyseason

The events that excite shoppers the most are also the ones that send marketers into crisis mode: Black Friday, Christmas, and Boxing Day.

These are all main components of the much anticipated (and dreaded) Busy Season!

New campaigns are needed to capitalize on the hordes of shoppers who are eager to buy, and could be your new consumers – if you get your strategy right. There’s also plenty of competition out there, new and old, ready to take these shoppers for themselves.

So… Does it feel like impending doom for you with busy season getting into full swing? Don’t worry, take a deep breath, and keep reading.

Learn how to get a head start (and avoid a meltdown) when it matters most, with The Secrets To Staying Ahead During Busy Season…

Continue reading

Share

Insights & Analysis: Fantasy Sports League

report-oct2014It’s that time of year again: Fantasy Football Season!

Everyone’s been talking about their draft picks, the upcoming game, and who’s the best in their league. But that’s just one side of it. The fantasy sports league garners a lot of media attention, including a huge presence in display advertising.

As the competition heats up, we dive into the fantasy football industry and find out which advertisers put on the best game face!

Continue reading

Share

NEW eBook: Launching An International Ad Campaign

WhatRunsWhere GeoEdge

Ready to take your campaign beyond the borders and start attracting an international audience?

Targeting new geographic locations is a great way to boost sales and grow your clientele.

With this eBook, learn how you can start your international campaigns off the right way and discover…

  • How to see where competing campaigns are running their ads.
  • How to pinpoint the best traffic sources when targeting a specific geo-location.
  • Where to see what your competitors are testing in each country.
  • How to view traffic sources & ad placements as a local user of any given geo-location.
  • How to monitor and ensure geo-targeted campaigns are running properly and effectively.

downloadebook

Share

How To Freshen Up A Stale Strategy: 4 Advertising Pivots

BestBefore

Never switching up your ad strategy is like wearing the same outfit every day, over and over again, for years.

Sure, it may have once been a favorite, and made you look and feel confident. But over time you’ve changed, the people who you want looking at it have changed, and now the outfit has become shabby and wornout.

When looking to gain more leads and reach your target more effectively, try re-visiting your digital strategy and determine whether it could use a changeup – be it new tools for targeting and optimization, doing more split-testing or shifting the budget.

By the end of 2014 marketing teams are predicted to spend $135 billion on new digital marketing collateral. Don’t let your competitors forge ahead while you stay in the past!

Learn how to freshen up your own strategy with these pivots from 4 Top Performing Advertisers…

eHarmony

Back in 2009 when eHarmony was newer to the ad game, they took the strategy of explaining what exactly their product does. They focused on a benefit to gain consumers by demonstrating how their product was different than their competition.

eharmony1

Now in 2014, they’ve shifted to lifestyle and emotional benefits instead. It’s not what the product does, but how your life changes for the better (“Meet the one you’ve been waiting for”) and how much they understand your needs (“We get you”), when you signup with eHarmony.

eharmony2

 

Continue reading

Share

Meet Us @ ad:tech NYC!

adtechnyc

ad:tech NYC is happening November 5-6!

Drop by Booth 401 and find out how you can leverage our display and mobile tools to find new traffic sources, get inspiration for your banners and split-tests, and maximize your media buys.

Our COO and Co-Founder, Max will be there along with our awesome Sales Team: David, Conrad and Jonathan.

Get ahead of your competition and BOOK A DEMO in advance by emailing our VP of Business Development david (at) whatrunswhere (dot) com.

Share

Who Placed It Best? Hootsuite vs. Sprout Social

WPIB_socialmedia

Did you know that as of this year 74% of online adults now use social media? It has therefore, become one of the most important elements to factor in in any marketing strategy.

When it comes to social media management tools, Hootsuite and Sprout Social are two of the most popular.

Let’s take a look behind the scenes of their advertising strategies and see who placed it best…

Continue reading

Share

The Top 5 Affiliate Forums

AffiliateForums

Two weeks ago we asked for your help with picking out the Top Affiliate Forums, and you guys fought for your favorites.

Some earned their place by a landslide while others were only known by a select few. Whoever you did or didn’t vote for, we hope you have found some new places to network and get caught up with industry news and tips.

Drumroll please! Here are the Top 5 Affiliate Forums (as voted by you)!

StackThatMoney | http://stackthatmoney.com/

Aff Playbook | http://www.affplaybook.com/index.html

AffiliateFix | http://www.affiliatefix.com/ Continue reading

Share