LeadsCon 2015 – Talking Competitive Intelligence In Direct-Response Marketing

LeadsCon

It’s almost time to start packing up to head to LeadsCon Las Vegas 2015. The opportunity to speak with industry experts, network and participate in valuable speaking sessions guarantees attendees will come back with valuable insight about direct response marketing and vertical media.

In the lead-up to the event, we chat with Conrad Bach, our Director of Sales, to discuss expectations for LeadsCon 2015. 

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[Infographic] The Post-Superbowl Online Ad Game

Football isn’t the only cause of hype around the Superbowl. Each year, televised Superbowl ad space is some of the most coveted, with advertisers competing for the opportunity to reach millions of viewers, affixed with a multi-million dollar price tag. Good or bad, Superbowl TV ads are guaranteed to keep America (and the advertising world) talking long-after the the referee signals the end of the game.

With the onset of multi-screen viewing changing the way users consume ad content, advertisers need to consider how viewers are interacting with ads across TV, desktop, tablet and mobile. Smart advertisers are looking at how they can extend the TV ad experience as part of their digital display strategy.

In this infographic, we take a look at the Superbowl online ad strategy of three top advertisers – T-Mobile, Nationwide, and Doritos. 

15-02-04 FINAL superbowl infographic

 

To find out how you can gain further online display insights, visit WhatRunsWhere

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[Infographic] How To Evaluate Your Display Ad Strategy Using Competitive Intelligence

Online advertising is a highly competitive space. The volume of online competition is consistently on the upswing – as demonstrated by the fact that online ad spend has been increasing at a rate of 13% per year, growing to encompass $52.8billion in 2014 alone. Taking this into account, there’s a huge opportunity for advertisers who are able to reach the right audience, cut through the clutter and rise above the competition.

Harness your competition

The best way to deal with abundant competition is to use it to your advantage. Competitive Intelligence can provide you with deep, strategic insights into what’s working (or not working) for the brands you’re up against. This subsequently allows you to capitalize on the success they’ve had, and avoid the time and money invested in their mistakes.

Where do you start?

With such a wealth of data to put to use, it can be difficult just to take the first step. In the infographic below we detail exactly how you can leverage data from your competition to increase the success of your own ad strategy (as demonstrated by Diet & Weight-Loss top performer: Jillian Michaels).

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For deeper Competitive Intelligence insights download the full report!

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See You @ Affiliate Summit West

ASW15

On January 18, our Sales team will be exhibiting and offering product demos at the Meet Market table, at Affiliate Summit West. If you don’t catch them here, reach out to whatrunswhere@whatrunswhere.com to book a meeting.

Also, don’t miss the “How To Beat the Competition With The Right Intelligence Tools” session…

Our COO, Max Teitelbaum will be presenting on Mon, Jan 19 @ 2pm in the Astor Ballroom alongside Lori Weiman from The Search Monitor.

They’ll show you how merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.

See you in Vegas!!

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Popular Guest Post Roundup

GuestPostRoundUp2014

With busy season taking a toll on your schedule, it can be hard to keep up on the latest tips for online advertising and marketing. Lucky for you, now’s your chance to catch up!

Sit back, minimize all of your campaigns and spreadsheets, and take a look at a roundup of our most popular recent guest posts…

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Happy Holidays From WhatRunsWhere!

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It’s time to step back, log out, and escape the office for some well-deserved holiday time! All you need to do now is finish your holiday shopping, prepare the feast, and rest up so you can hit the ground running at the start of 2015.

With the year coming to an end, we would like to wish everyone a very happy holiday season from the entire WhatRunsWhere team!

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Who Placed It Best: American Express vs. Visa

WPIB_creditcard

From online shopping, to credit tracking, to point collection – credit cards are revolutionizing the experience of shopping.

With the benefits of credit cards becoming all the more apparent, the amount of consumers applying for them is consistently on the upswing. In 2013 alone, the total number of credit card accounts in the U.S. added up to 391.24 million.

With such high numbers, many credit companies are fighting it out to catch the attention of these would-be shoppers. Two of these credit titans are American Express and Visa.

Let’s dive in to their advertising strategies to determine who placed it best…

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Insights & Analysis: Online Travel

report-dec2014The holiday season leads to many people daydreaming of travel.

Whether it’s to the beaches of an exotic destination, or the cozy living room of a distant relative – flights and hotels are getting fully booked by the second.

These exciting holiday trips can be booked from anywhere at any time, thanks to the ease and convenience of online travel sites. Travel sites see a huge share of their profit from this time of year, which can be attributed to the fact that during Christmas and New Year’s, the number of long-distance trips planned increases 23% (as reported by the U.S. Department of Transportation).

With top travel sites aggressively competing for consumer attention this time of year, we just had to dive in and explore their ad strategy.

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