Who Placed It Best: American Express vs. Visa

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From online shopping, to credit tracking, to point collection – credit cards are revolutionizing the experience of shopping.

With the benefits of credit cards becoming all the more apparent, the amount of consumers applying for them is consistently on the upswing. In 2013 alone, the total number of credit card accounts in the U.S. added up to 391.24 million.

With such high numbers, many credit companies are fighting it out to catch the attention of these would-be shoppers. Two of these credit titans are American Express and Visa.

Let’s dive in to their advertising strategies to determine who placed it best…

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Insights & Analysis: Online Travel

report-dec2014The holiday season leads to many people daydreaming of travel.

Whether it’s to the beaches of an exotic destination, or the cozy living room of a distant relative – flights and hotels are getting fully booked by the second.

These exciting holiday trips can be booked from anywhere at any time, thanks to the ease and convenience of online travel sites. Travel sites see a huge share of their profit from this time of year, which can be attributed to the fact that during Christmas and New Year’s, the number of long-distance trips planned increases 23% (as reported by the U.S. Department of Transportation).

With top travel sites aggressively competing for consumer attention this time of year, we just had to dive in and explore their ad strategy.

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NEW PARTNERSHIP: WhatRunsWhere & OfferVault

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WhatRunsWhere is excited to announce a new partnership with leading Affiliate Marketing aggregator, OfferVault

Does your ad strategy thrive off the data you access from WhatRunsWhere? Do you wish you could take this data with you when searching for new offers?

You’re in luck! Thanks to our new partnership, you can now find the hottest affiliate offers and gain insights into how other advertisers are promoting them. Head to OfferVault to determine which offer is best for you, and access a sample of valuable data from WhatRunsWhere for each offer listed.

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3 Holiday Tips To Ensure Your Affiliate Marketing Success

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You’ve worked hard all year on your affiliate marketing – searching for hot offers, promoting new deals. There’s just one last holiday stretch to get through before you can sign off, catch up on some sleep, and start it all again in the new year.

The holidays can be a digital gold mine for affiliates looking to boost commissions. Consumers are eager to buy, and conduct a lot of research online to find the perfect gifts (in fact, this season is expected to account for about 27 percent of the total U.S. annual online sales).

It’s now up to you to reach out to these credit card-equipped shoppers and show them the top products for this holiday season.

Not sure where to start? Why not try these 3 ways to make this Affiliate Marketing season a merry one!

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3 Holiday Examples For Engaging The Cross-Screen Shopper

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‘Tis the season! With the holidays just around the corner, consumers are heading out in masses to get all of their gift-shopping done. This is the biggest shopping season of the year, and is therefore crucial for advertisers to capitalize on.

Consumers now rely on all kinds of technology to get their shopping done – be it through desktop, mobile, or both. From purchasing small retail items on-the-go to conducting research for purchases to make later, both mobile and desktop technologies play key parts in the holiday shopping experience.  Due to this, advertisers need to ensure they connect with these consumers through holiday-themed mobile ads on both platforms.

Here we’ll take three industries that are huge this season – fashion, electronics, seasonal foods – and dive into some advertising holiday examples that are grabbing the attention of the busy cross-screen shopper…

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Shifting Screens: Reebok

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Spending endless hours at the mall, drifting through racks, and trying on clothes, is quickly becoming just a piece of nostalgia. Fewer people are walking into the mall while more people are clicking through on retail banner ads.

Not surprisingly, the internet has quickly taken over as most consumers’ preferred method of shopping. It is predicted that online shopping retail sales will grow up to $370 billion in 2017.  

The dramatic up rise of mobile devices has certainly helped add fuel to this fire. Research further predicts that 131.4 million users will have made at least one purchase from their mobile device in 2016. Beyond purchasing from their mobile devices, customers are also more commonly doing their ‘pre-purchase research’ on multiple screens before entering their credit card digits, making it vital for brands to stay relevant across channels. 

Let’s dive into Reebok’s top display ads – both on desktop and mobile – to see how they have utilized each channel to ultimately maximize their brand reach….

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Meet The Team: Jonathan Marmor, Account Executive

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The life of a WhatRunsWhere sales team member is one of jet setting, spying, and networking – pretty glamorous, right?

But in all seriousness, our sales team knows how to stay ahead of the curve with getting our product to the people who need it. They are our deal closers, and are always down for a conversation about the product, or a live demo.

Want to meet them in person? You can find them reppin’ WhatRunsWhere at various industry trade shows!

This month we sat down with one of our Account Executives: say hello to Jonathan Marmor!

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Insights & Analysis: Online Dating

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Going for a night on the town in hopes of finding ‘the one’ is quickly becoming obsolete.

People are increasingly opting to instead stay in, log on, and browse through thousands of online dating profiles to find that special someone.

With the dating game evolving so drastically, a wealth of dating sites and apps have come out to keep up with the modern dater. This growth of online dating platforms for consumers to choose from has lead to an aggressive competition in the online dating industry (which has quickly become a huge multi-billion dollar market).

While the average online dater judges profiles on their ‘dating strategy’, we took it a step further and dove into the ad strategy of top-performing advertisers in the online dating industry.

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