When we looked at major trends for 2016, native advertising was at the top of the list. This type of advertising has seen rapid growth and tons of digital marketers and publishers have experienced its success. Spend on native advertising is expected to reach $21 billion in 2018. That’s almost a 60% growth from the $7.5 billion expected spend in 2015. If you’ve invested in this type of advertising but haven’t been seeing the results you expected, the problem could be in the networks you’re using. Below we discuss four networks worth considering for a profitable native strategy.
Thinking mobile? Think Yahoo! Gemini
Yahoo! Gemini is a great network to consider if you are looking to execute native ads in the mobile space. Why? It brings together mobile search and native advertising. According to the network, ‘advertisers get the performance and ease of search, combined with the scale and creativity of native advertising’ (smallbiztrends). Investing in this network will give you the opportunity to reach Yahoo’s 430 million monthly mobile users with content that is relevant to what they’re searching.
Wondering what advertisers and publishers are currently using Yahoo! Gemini in the mobile space?
WhatRunsWhere uncovered the following advertisers on Yahoo! Gemini:
We also uncovered the following publishers:
CBS News, Yahoo Sports, SB Nation
Remember, it’s a lucrative time for both mobile and native advertising, so try using Yahoo! Gemini to achieve your ROI goals in both channels.
Get your content discovered with Taboola and Outbrain
Both Taboola and Outbrain are top networks in the Content Discovery Network (CDN) space. CDN’s distribute native ads by serving sponsored content in the recommendations section of widgets on publishers.
On People.com you can see the paid content is “Recommended by Outbrain”.
Below you can see NBCNews.com with “Sponsored Links by Taboola”
NBCNews.com and People.com use Taboola and Outbrain for boosting their own content and monetizing on other content from around the web. If you’re a publisher in the digital space, these are both great networks to consider. They already have notable publishers using them so you can learn from their strategies. For advertisers, these are strong options for getting your content in front of the right audiences.
Benefit all parties involved with Nativo
Nativo is another leader in the native ad network space. It stands out amongst others for its focus on advertiser’s in-feed content. That is, viewers can read the sponsored content without ever leaving the publisher’s website. This creates a win-win-win situation for audiences, advertisers and publishers. Audiences have a seamless reading experience. Advertisers can easily promote their content. Publishers keep traffic on their site.
Here are some of the advertisers currently using Nativo to place their ads:
We also uncovered the following publishers using Nativo to Monetize their content:
Perez Hilton, US News, Truck Trend
Whether you’re an advertiser or publisher, Nativo is definitely a network to consider for your native strategy.
Hopefully we’ve taken some of the guesswork out of choosing the right network for your native ad strategy. If you’re looking for more solid native ad networks in the industry, we cover a total of 17 native ad networks including RevContent, TripleLift and mgid. Not only can you discover which networks will be most profitable for your strategy, but you can also learn from other publishers and advertisers that are finding success with them as well. If you’re looking for more information on how to build a competitive native ad strategy, check out A Digital Marketer’s Guide to Native Advertising here. Or ask us questions below!