Author Archives: Jordan Matheson

Interactive Walkthroughs in WhatRunsWhere!

Introducing… Walkthroughs in WhatRunsWhere! We created walkthroughs for when anyone signs up, they can understand how to use WRW 2.0 quickly and effortlessly. The walkthrough takes about 5 minutes but makes a world of difference. We included tooltips for all of the important filters, panels and variables you want to inspect, dissect and leverage in your own display campaigns. 

We want you to completely understand and love WhatRunsWhere. With the relaunch, we included a new database that has enhanced scoring, new ways to filter and a tonne more data period that you need. These walkthroughs ensure you’ll be able to make the most of the data at your fingertips.

Have you checked out our Walkthroughs yet? Let us know in the comments below what you think!

Click Here To Try WhatRunsWhere 2.0 Today

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NEW FEATURE: Advertiser Comparison

We’re thrilled to announce the launch of our newest feature, the Advertiser Comparison. You can compare Advertiser Profiles within WhatRunsWhere using our brand new Advertiser Comparison feature, allowing you to stack up to four unique advertisers against each other. This is a highly anticipated feature and we are thrilled to announce it is live in WhatRunsWhere now.

Why do you need this feature? Simple, it will make your life easier. The Advertiser Comparison allows you to compare your competitors against each other or benchmark yourself against competitors. You can quickly identify common elements from multiple campaigns in one view. It also helps you to identify opportunities. Easily see what your competitors share in common and what is unique for each of them. Are you missing out on a key placement or ad format? Discover hidden gems that your competitors are doing that no one else is.

With the Advertiser Comparison you can compare Ad Types, Countries, Traffic Sources and Networks used by up to four Advertisers. Let’s go through each of the panels below.

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Introducing WhatRunsWhere 2.0

We have some really exciting news… We’re thrilled to announce the launch of WhatRunsWhere 2.0!

As we designed and built the next version of WhatRunsWhere, we tried to focus on gathering better data and making it more accessible within a completely redesigned UI. We’re happy to announce we have done just that!

WhatRunsWhere 2.0 is jam packed full of new features. Here are some that we would like to highlight (*cough* brag about *cough*):

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Connect with WRW at Affiliate Summit West 2017

Are you headed to Affiliate Summit West 2017 in Las Vegas? Oh really, you are? So is WhatRunsWhere!

Since announcing that WRW was acquired by Pathmatics, we have been very busy. We will be unveiling some major changes to WhatRunsWhere at ASW 2017. We’d love to connect with you while we’re there to show you what we’ve been up to. If you’re not going to be at the show make sure you join our mailing list so that you can keep up with future updates to WhatRunsWhere.

Find our team at the Meet Market at Table #J4 on Sunday, January 15, 2017. Too busy at the show? Setup a meeting with our team for Monday or Tuesday as soon as possible.

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2017 is going to be a big year for WhatRunsWhere. We’re super excited about what’s coming and know you will be to. 

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4 Native Networks to Consider for Native Ad Campaigns

When we looked at major trends for 2016, native advertising was at the top of the list. This type of advertising has seen rapid growth and tons of digital marketers and publishers have experienced its success. Spend on native advertising is expected to reach $21 billion in 2018. That’s almost a 60% growth from the $7.5 billion expected spend in 2015. If you’ve invested in this type of advertising but haven’t been seeing the results you expected, the problem could be in the networks you’re using. Below we discuss four networks worth considering for a profitable native strategy.

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Update: We’ve Added More Native Ad Networks!

After recently announcing an expansion in our Native networks coverage, we are excited to share with you that we have increased our coverage once again! We now cover data from TripleLift, AdsNative, Sharethrough and Hexagram.

This brings our total Native ad network coverage to 17. What does this mean for you? More data from top Native networks, and more opportunities to uncover insights on your competitor’s Native advertising strategies.

Get introduced to the new networks below!

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