With Internet dating being so successful, you better believe it has become a competitive industry especially since it brings in a reported $1.2 billion annually.
Currently there are over 2500 online dating sites! That’s quite the amount of romantic destinations for people to meet ‘the one’.
Online advertising plays a big role in the online dating industry so let’s see ‘Who Placed it Best’…
Prevalence Score: 2619
Top Ad: Adstrength Score: 8622 points
Top Traffic Source for this Ad: almost 500 days on www.sleeps.com
Top Mobile Ad: Adstrength Score: 16 points
Top Mobile Traffic Source for this Ad: crossmap.christianpost.com
Prevalence Score: 7280
Top Ad: Adstrength Score: 1 950 280
Top Traffic Source for this Ad: Over 460 days on www.christiandatingforfree.com
Landing Page: (Note: this was the generic landing page connected to this ad and despite results, this may not be the best example of a good lander.)
Top Mobile Ad: Adstrength Score: 101 145
Top Mobile Traffic Source for this Ad: Magic Jewels (App)
Well, this round had a clear winner. Match mopped the dating industry floor with eHarmony, in both sales and advertising.
Some takeaways from this case study:
- Real life or familiar imagery may have a deeper impact in advertising than stock photos
- Use blue link-like text in ads (many of their top display ads featured this)
- Draw on photos for your call-to-action (many of their tops ads used this tactic as well)
That’s it for this addition of ‘Who Placed it Best’.
Remember if you have two contenders you’d like to see go head to head, be sure to mention in the comments or tweet us at @WhatRunsWhere.