The ability to effectively reach audiences across Android phones, tablets and other devices represents an enormous opportunity for advertisers.
To meet the growing needs for better intelligence when it comes to executing a strong mobile campaign strategy, we have been undercover working on a “secret awesomesauce”. Today we are finally able to share the exciting news and our latest service… In-App ad intelligence!
What does this mean?
Advertisers can now gain access to our data of more than 20,000 Android apps. Having this intelligence means you can see where competitors’ ads are running, which specific ads are running there, who is selling those ads, and other information to help you develop a cost-effective mobile advertising campaign.
Here’s what our COO, Max Teitelbaum has to say:
This is a significant development, not only for WhatRunsWhere, but the entire Android app market. Until now, apps have been an informational black hole for marketers seeking to implement effective campaigns. Advertisers and agencies were buying ads blind, with no real performance history data showing what types of ads had worked in what apps. Now, with the introduction of WhatRunsWhere’s in-app tool, advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment.
You can read the full press release on VentureBeat.