Online advertising is a highly competitive space. The volume of online competition is consistently on the upswing – as demonstrated by the fact that online ad spend has been increasing at a rate of 13% per year, growing to encompass $52.8billion in 2014 alone. Taking this into account, there’s a huge opportunity for advertisers who are able to reach the right audience, cut through the clutter and rise above the competition.
Harness your competition
The best way to deal with abundant competition is to use it to your advantage. Competitive Intelligence can provide you with deep, strategic insights into what’s working (or not working) for the brands you’re up against. This subsequently allows you to capitalize on the success they’ve had, and avoid the time and money invested in their mistakes.
Where do you start?
With such a wealth of data to put to use, it can be difficult just to take the first step. In the infographic below we detail exactly how you can leverage data from your competition to increase the success of your own ad strategy (as demonstrated by Diet & Weight-Loss top performer: Jillian Michaels).