Football isn’t the only cause of hype around the Superbowl. Each year, televised Superbowl ad space is some of the most coveted, with advertisers competing for the opportunity to reach millions of viewers, affixed with a multi-million dollar price tag. Good or bad, Superbowl TV ads are guaranteed to keep America (and the advertising world) talking long-after the the referee signals the end of the game.
With the onset of multi-screen viewing changing the way users consume ad content, advertisers need to consider how viewers are interacting with ads across TV, desktop, tablet and mobile. Smart advertisers are looking at how they can extend the TV ad experience as part of their digital display strategy.
In this infographic, we take a look at the Superbowl online ad strategy of three top advertisers – T-Mobile, Nationwide, and Doritos.