In the age of technology, Video-On-Demand (VOD) streaming services have become the dominant way of consuming TV shows and movies. Netflix and Hulu are now household names. They afford the convenience of watching content whenever, wherever, and on whatever device you prefer. What does this shift in TV consumption mean for digital advertisers?
Are you guilty of binge watching the latest season of your favourite show? I sure am, and according to Neilson, more than 70% of Netflix and Hulu subscribers report streaming three or more episodes of the same show in one day (see we’re not alone!).
The online movie streaming industry has transformed the way we watch television shows and movies. We know Netflix and Hulu are some big names in the industry, but there could be another shift happening in light of the recent news that Apple may be launching its very own streaming network. The tech giant is already providing access to HBO NOW in the United States.
With so many eyes glued to different viewing screens, you can only imagine the surge of opportunities that have opened up for advertisers to engage with consumers. Display advertising is growing exponentially in the digital advertising landscape, so we decided to review the display strategies of top VOD services, Netflix and Hulu, to see who the louder advertiser is in the industry. Click on to view our infographic aget the answer!
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Edit: A previous version of this infographic alluded that US TV subscribers dipped below 40 billion, but this number has been edited to reflect the correct amount of 40 million.