[Infographic] The State of E-Commerce in 2015

0 Flares
Filament.io
0 Flares ×

Online shopping continues to be one of the biggest driving forces of growth in the commercial world. What does this mean for advertisers?

You do it, I do it, we all do it – shop online, that is. Its quick, easy and you don’t have to worry about the hassle of lineups. Just click and go.

Online shopping’s accessibility may be the very reason why in 2015 worldwide e-commerce B2C sales is expected to reach $1.7 trillion dollars, and at the top of consumers’ shopping lists is clothing.

For marketers, we’re talking about changes in both ad spending budgets and strategies. To keep up with the dynamic digital ad landscape, we’ve re-examined the display ad strategies of the women’s fashion e-commerce industry. In the summer of 2014 we dove into the strategies of top advertisers: ModCloth, NastyGal, ASOS, and Lulu’s. This time we’re looking at how they’ve altered their strategies in an increasingly saturated market, just in time for spring 2015. Check out our infographic below!

The State of e-Commerce - 2015

The State of e-Commerce – 2015

Download our Free Industry Report to get a leg up on the adaptive display strategies from these top advertisers!

Share

One thought on “[Infographic] The State of E-Commerce in 2015

  1. Jenny Duong

    Hi jack! We’re glad you found the infographic interesting and informative. Just so you know, this week we’re publishing the final installment of our Ad Agencies series. Stay tuned for more!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *