Going for a night on the town in hopes of finding ‘the one’ is quickly becoming obsolete.
People are increasingly opting to instead stay in, log on, and browse through thousands of online dating profiles to find that special someone.
With the dating game evolving so drastically, a wealth of dating sites and apps have come out to keep up with the modern dater. This growth of online dating platforms for consumers to choose from has lead to an aggressive competition in the online dating industry (which has quickly become a huge multi-billion dollar market).
While the average online dater judges profiles on their ‘dating strategy’, we took it a step further and dove into the ad strategy of top-performing advertisers in the online dating industry.