It’s almost time to start packing up to head to LeadsCon Las Vegas 2015. The opportunity to speak with industry experts, network and participate in valuable speaking sessions guarantees attendees will come back with valuable insight about direct response marketing and vertical media.
In the lead-up to the event, we chat with Conrad Bach, our Director of Sales, to discuss expectations for LeadsCon 2015.
What are the big themes everyone will be talking about this year?
The key themes I expect everyone to be talking about relate to the ways the online advertising ecosystem is changing. Two of the most significant shifts have to do with automating the media buying process and delivering more targeted, user experience-focused advertising. We expect to hear lots about programmatic buying and native advertising, which combined are improving marketers’ ability to deliver the right message, at the right time, in the right place to the right user.
What does WhatRunsWhere contribute to direct response marketing?
As a competitive intelligence platform, we provide transparency around display media buying, allowing actionable insights to be gained from an overwhelming amount of data. Users are able to uncover the competitive landscape of different verticals and can quickly uncover the placements, ads, landing pages and messaging that are vital to their competitors’ success. This leads to more effective and targeted campaigns which ultimately translates to more leads/conversions.
WhatRunsWhere is an incredibly powerful tool if you want to save time and money by learning from your competitors to outperform them.
I’ll be at our booth for two days at LeadsCon and am happy to show those that drop by a few live examples.
How has the WhatRunsWhere platform evolved since LeadsCon last year?
On top of our extensive collection of desktop data, we’re enhancing our mobile and in-app data sets, which have rapidly expanded over the past two years.
We’ve broadened our ad network coverage to include networks that are more involved with the native ad landscape, which will allow brands to gain a full perspective of how competitors in their vertical are using display advertising cross-channel.
We’re also excited to be launching a new user interface (UI) in the near future, aimed at improving user experience.
Looking for more competitive intelligence insights during your LeadsCon experience? You can visit Conrad at the show at Booth 915! We’d love to show you how competitive intelligence can improve your direct-response strategy.