mobile ad networks

3 Mobile Ad Networks for Your Mobile Campaign

It’s no secret- there are A LOT of mobile ad networks out there. It makes sense, seeing as $17.5 billion will be spent this year to reach mobile users on their smartphones and tablets. With the emergence of mobile campaigns comes the influx of mobile networks. It seems like the list is growing every day. Admob. Admoda. AppLovin. AppBrain. InMobi. Millennial Media. AppNexus. LeadBolt. Advertising.com. These are just a few of the mobile networks digital advertisers can use for their mobile marketing. With so many options to choose from, it’s not always easy deciding on a mobile network that’s right for your campaign.

mobile ad networks

While there’s no ‘best’ network, here are 3 popular options to consider for 2016:

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competitive intelligence

Leveraging Data to Maximize Media Buying Efforts

Competitive intelligence is the secret weapon to taking control of your business’ online marketing strategy. The more you know about your competitors, the better. Where are your biggest competitors advertising online? What traffic sources are they using? What offers are they running? Which of their ads are performing best? These are all important questions to consider when developing your own advertising plans.

In today’s digital age, having a competitive advantage is more important than ever. Our data helps you craft more efficient, creative marketing strategies to grow your brand more effectively. All of which results in a positive jolt for both your CTR and overall ROI.

Our CEO and Co-Founder, Max Teitelbaum, talked to HostingAdvice.com to discuss the importance of competitive analysis in business, its significance for site owners, and how our technology is better equipped to help digital marketers leverage more data without spending an arm and a leg.

The interview takes you behind the scenes of WhatRunsWhere, explaining how you can leverage our data to help you make more informed media-buying decisions.

You can read the full article here.

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retargeting

Why You Can’t Afford to Ignore Retargeting

Picture this: You’re exhibiting at a trade show and someone is very interested in your product. You talk to them for about 5 minutes and can tell that your product is definitely a great fit for their business needs. They don’t purchase your product right then and there because they’re in a rush, but they hand you their business card. Would you throw out their card? Or would you follow up with them?

Now consider this: 98% of visitors to your website will leave without making a purchase. Retargeting is your shot at following up with that 98% of visitors who ‘left a business card’ on your site. And yet, 4 out of 5 online marketers aren’t using retargeting to bring back lost prospects (Kissmetrics).

Why is this?

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forex

Forex Companies Compete to be the Loudest Advertiser

According to the Bank for International Settlements, there’s an average of $5.3 trillion traded in the Foreign Exchange (forex) market per day. That’s $1.3 trillion more than 3 years prior in 2010. In the US, there are 11.63 million people who are using online trading platforms to take advantage of this rapidly growing industry. Online trading brokers battle it out to be named the trading platform of choice among online traders.

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optimizelandingpages

4 Ways to Optimize Your Landing Pages Now

You’ve determined your target audience, established a business objective, created your ad, designed your landing page and set your campaign live. BUT the conversions aren’t coming in. What should you do? First off, don’t panic! The beauty of the digital world is that you can easily make changes to your campaigns even when they’re already live. In fact, you should constantly be viewing your campaign analytics to identify pain points where optimizations can be made to improve your results.  While it’s critical to optimize every element of your ad campaign, this article will hone in on where the conversions actually happen: the landing page.

Regardless of what stage your campaign is in, try implementing these four optimization tactics and watch those conversions roll in.

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ROI

3 Ways To Boost ROI This Year

Our team kicked off the new year by attending Affiliate Summit West in Las Vegas. The conference brought together thousands of professionals from the online marketing world to discuss the latest trends and learn from experts in the industry. With an exciting new year of opportunities ahead, the conference was buzzing with insightful discussions on how to find success. One subject that is always top of mind at conferences is how to boost ROI to make campaigns more profitable. As always, we were eager to join in on this important conversation. Drawing on the educational sessions from ASW 2016, we’re breaking down three ways to boost ROI for your online campaigns.

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dmp-dsp

DSPs & DMPs: What Digital Marketers Need to Know

We recently explored major trends digital marketers need to master in 2016. Not surprisingly, programmatic was at the top of that list. If you are in the industry, you know this advertising technology is growing rapidly in terms of ad spend and platforms used to execute it. US programmatic ad spend topped $10 billion in 2015 and is expected to double in 2016! While it’s clear programmatic spend isn’t slowing down anytime soon, the terminology around it may still be confusing. DSP, DMP, RTB, SSP, the list goes on and on. If you’re looking for some clarification around the many different elements that make up programmatic, we’ve got the answers below!

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resolutioners

Weighing in on Wearables

Were wearables on your holiday shopping list this year? Perhaps it was a purchase to kick off your New Year resolution of getting into shape? Even if it wasn’t on your wish list, there were 13.5 million health and fitness trackers sold last year, making it a booming industry, with numerous brands competing for spot on your wrist.

Major players making up the $700 million wearables industry include Fitbit, Jawbone and Basis.   So what made them such a hot commodity this holiday season? First, it’s a trendy gift to get for a family member, friend or maybe even yourself. Second, for those looking to kick off their New Year with some healthy resolutions, fitness wearables can help consumers get on track.

Now that everyone is settled into the New Year, we were eager to find out what kind of consumers top wearable brands were targeting over the holidays. Were brands interested in driving sales through holiday gift shoppers? Or did they see an opportunity to target the ‘New Year, New Me’ resolutioners? Find out below!

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