When we looked at major trends for 2016, native advertising was at the top of the list. This type of advertising has seen rapid growth and tons of digital marketers and publishers have experienced its success. Spend on native advertising is expected to reach $21 billion in 2018. That’s almost a 60% growth from the $7.5 billion expected spend in 2015. If you’ve invested in this type of advertising but haven’t been seeing the results you expected, the problem could be in the networks you’re using. Below we discuss four networks worth considering for a profitable native strategy.
We hear a lot about Big Data lately. It’s the newest trend shaping marketing practices for 2016. But when we think about it, this kind of mass data collection has been happening for years; when we swipe our credit cards at the mall, when we fill out a survey for that free giveaway and when we order pizza to our home address. While many people are skeptical and even fearful of Big Data, we’re looking at ways you can use it to your advantage when it comes to affiliate marketing.
The affiliate marketing landscape is constantly being impacted by new technologies, emerging trends and the availability of information. Big Data is yet another trend that is paving a new path for affiliate marketers and managers. How does affiliate marketing change in the presence of Big Data? What opportunities does Big Data bring to affiliate marketing? And how can this data be leveraged to build more profitable affiliate programs?
Spend on display advertising in the US is expected to surpass search ad spending for the first time this year. If banner ads are part of your online strategy, we want to help you make the most of your investment. We’ve outlined four quick tips that will help you get more ad clicks this year and beyond.
If you’re a digital marketer, you’re no stranger to choosing a publisher for your direct media buys. At first, it seems easy: Find available inventory on a reputable publisher that you can afford. But there’s so much more to consider when choosing a publisher to host your ads.
How do you know where to place your ads? What publishers are going to give you the best bang for your buck? And what makes a ‘good’ publisher? Below, we’ve outlined important questions to consider when choosing the right publisher for your ads:
According to ComScore, Internet users see an average of 1,707 ads per month. Now, more than ever, digital marketers struggle to get their ads noticed online. How can you stand out from your competition, encourage engagement, and improve your brand? By building more effective ads, of course. And how do you do that? You can start by exploring these three trending ad types for your digital strategy:
Not getting the clicks you want on your ads? Hoping for more conversions from your landing pages? It’s time to split test your banner ads and landing pages for optimal success. Stop wasting advertising dollars on campaigns that aren’t working. Split testing lets you leverage what actually delivers the results you’re looking for.
Our latest eBook, A Digital Marketer’s Guide to Optimizing Campaigns through Split Testing, is exactly what you need to run successful campaigns this year.
In this eBook, we’ll answer questions like:
It’s no secret- there are A LOT of mobile ad networks out there. It makes sense, seeing as $17.5 billion will be spent this year to reach mobile users on their smartphones and tablets. With the emergence of mobile campaigns comes the influx of mobile networks. It seems like the list is growing every day. Admob. Admoda. AppLovin. AppBrain. InMobi. Millennial Media. AppNexus. LeadBolt. Advertising.com. These are just a few of the mobile networks digital advertisers can use for their mobile marketing. With so many options to choose from, it’s not always easy deciding on a mobile network that’s right for your campaign.
While there’s no ‘best’ network, here are 3 popular options to consider for 2016:
Competitive intelligence is the secret weapon to taking control of your business’ online marketing strategy. The more you know about your competitors, the better. Where are your biggest competitors advertising online? What traffic sources are they using? What offers are they running? Which of their ads are performing best? These are all important questions to consider when developing your own advertising plans.
In today’s digital age, having a competitive advantage is more important than ever. Our data helps you craft more efficient, creative marketing strategies to grow your brand more effectively. All of which results in a positive jolt for both your CTR and overall ROI.
Our CEO and Co-Founder, Max Teitelbaum, talked to HostingAdvice.com to discuss the importance of competitive analysis in business, its significance for site owners, and how our technology is better equipped to help digital marketers leverage more data without spending an arm and a leg.
The interview takes you behind the scenes of WhatRunsWhere, explaining how you can leverage our data to help you make more informed media-buying decisions.
You can read the full article here.