Picture this: You’re exhibiting at a trade show and someone is very interested in your product. You talk to them for about 5 minutes and can tell that your product is definitely a great fit for their business needs. They don’t purchase your product right then and there because they’re in a rush, but they hand you their business card. Would you throw out their card? Or would you follow up with them?
Now consider this: 98% of visitors to your website will leave without making a purchase. Retargeting is your shot at following up with that 98% of visitors who ‘left a business card’ on your site. And yet, 4 out of 5 online marketers aren’t using retargeting to bring back lost prospects (Kissmetrics).
Why is this?
According to the Bank for International Settlements, there’s an average of $5.3 trillion traded in the Foreign Exchange (forex) market per day. That’s $1.3 trillion more than 3 years prior in 2010. In the US, there are 11.63 million people who are using online trading platforms to take advantage of this rapidly growing industry. Online trading brokers battle it out to be named the trading platform of choice among online traders.
You’ve determined your target audience, established a business objective, created your ad, designed your landing page and set your campaign live. BUT the conversions aren’t coming in. What should you do? First off, don’t panic! The beauty of the digital world is that you can easily make changes to your campaigns even when they’re already live. In fact, you should constantly be viewing your campaign analytics to identify pain points where optimizations can be made to improve your results. While it’s critical to optimize every element of your ad campaign, this article will hone in on where the conversions actually happen: the landing page.
Regardless of what stage your campaign is in, try implementing these four optimization tactics and watch those conversions roll in.
Our team kicked off the new year by attending Affiliate Summit West in Las Vegas. The conference brought together thousands of professionals from the online marketing world to discuss the latest trends and learn from experts in the industry. With an exciting new year of opportunities ahead, the conference was buzzing with insightful discussions on how to find success. One subject that is always top of mind at conferences is how to boost ROI to make campaigns more profitable. As always, we were eager to join in on this important conversation. Drawing on the educational sessions from ASW 2016, we’re breaking down three ways to boost ROI for your online campaigns.
We recently explored major trends digital marketers need to master in 2016. Not surprisingly, programmatic was at the top of that list. If you are in the industry, you know this advertising technology is growing rapidly in terms of ad spend and platforms used to execute it. US programmatic ad spend topped $10 billion in 2015 and is expected to double in 2016! While it’s clear programmatic spend isn’t slowing down anytime soon, the terminology around it may still be confusing. DSP, DMP, RTB, SSP, the list goes on and on. If you’re looking for some clarification around the many different elements that make up programmatic, we’ve got the answers below!
Were wearables on your holiday shopping list this year? Perhaps it was a purchase to kick off your New Year resolution of getting into shape? Even if it wasn’t on your wish list, there were 13.5 million health and fitness trackers sold last year, making it a booming industry, with numerous brands competing for spot on your wrist.
Major players making up the $700 million wearables industry include Fitbit, Jawbone and Basis. So what made them such a hot commodity this holiday season? First, it’s a trendy gift to get for a family member, friend or maybe even yourself. Second, for those looking to kick off their New Year with some healthy resolutions, fitness wearables can help consumers get on track.
Now that everyone is settled into the New Year, we were eager to find out what kind of consumers top wearable brands were targeting over the holidays. Were brands interested in driving sales through holiday gift shoppers? Or did they see an opportunity to target the ‘New Year, New Me’ resolutioners? Find out below!
2016 will be here before we know it! It’s never too early to start planning ahead for the New Year. What does your online marketing strategy look like for 2016? Have you considered programmatic or native advertising for the year ahead? What trends dominated the digital space in 2015 and will they last in the new year? We answered all of these questions and more in an exclusive interview with Garrett Gan from Thalamus.
Thalamus is the largest crowdsourced database of ad vendor data in the world. With 50,000+ partners, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors worldwide.
If you’re wondering what’s in store for the year ahead, read our interview below and start leveraging Garrett’s insights for your 2016 online marketing campaigns. Continue reading
It’s that time of year again! The holidays are just around the corner and we’re gearing up for 2016.
From the entire team at WhatRunsWhere, we’d like to wish you all a safe and happy holiday season.
Please note our Holiday Hours:
- Live Chat will be unavailable from December 24, 2015 to January 3, 2016.
- Please expect slower response times from our support team during this time.
Thank you to all of our clients, partners and affiliates for an incredible 2015! We’re looking forward to an exciting New Year!