Tag Archives: Ad Networks

mobile ad networks

3 Mobile Ad Networks for Your Mobile Campaign

It’s no secret- there are A LOT of mobile ad networks out there. It makes sense, seeing as $17.5 billion will be spent this year to reach mobile users on their smartphones and tablets. With the emergence of mobile campaigns comes the influx of mobile networks. It seems like the list is growing every day. Admob. Admoda. AppLovin. AppBrain. InMobi. Millennial Media. AppNexus. LeadBolt. Advertising.com. These are just a few of the mobile networks digital advertisers can use for their mobile marketing. With so many options to choose from, it’s not always easy deciding on a mobile network that’s right for your campaign.

mobile ad networks

While there’s no ‘best’ network, here are 3 popular options to consider for 2016:

Continue reading

Share

Media Buying 101: Ad Networks & Ad Exchanges

This is the second article in an exclusive series that explores the complex world of Programmatic Media Buying. If you’d like to suggest a topic, please email us.

Media Buying 101: Ad Networks and Ad Exchanges

In the first installment of this series, you got a quick primer on Programmatic Media Buying. We talked briefly about how programmatic, ideally, makes our lives as media buyers easier.

But the evolution of the ad buying process towards programmatic through the years involves a multi-faceted ecosystem of exchanges, servers, data suppliers, and so much more. Together, all these technological cogs come together to make up the complex programmatic machine (and now-a-days, they can also come in one convenient platform).

Let’s take a step back and talk about this evolution, beginning with Ad Networks and Ad Exchanges. What’s the difference? How and why did they first develop and how have their roles changed in today’s programmatic ecosystem?

Continue reading

Share

Meet The Media Buyers: Joe Burton, Network Director of WAMCPC!

JoeBurtonNext up in our “Meet The Media Buyer” series is Joe Burton, Network Director of WAMCPC!.  This is our flagship column where we interview successful advertisers and savvy media buyers.

I got the chance to talk to Joe about the first 8 years of his career at Pulse360, all the changes he’s seen in the industry, how they impact the way he does business and where he is now.

1) Let’s start from the beginning.  Tell us about how you went from Pulse360 to teaming up with WAM.

I started as a Sales Support Rep at Pulse360 and eventually became the Director of Sales.  I was very instrumental in the planning and launch of many of the successful products and innovations that made Pulse one of the top ad networks in the country during its peak.  Despite all the success Pulse was having I still felt there was a better way to run an ad network.   I took all the knowledge and advertiser feedback that I received over those 8 years and joined up with the WAM team with the mission to build the most advertiser friendly ad network in the business.

The Co-Founders of WAM, Brian Hastreiter and Nick King and I have a great relationship.  We all shared a similar vision for where things in our industry are going in the future.  We got together and discussed our goals and decided to set out on a pace to build WAMCPC.   Between all of us we had lots of experience in both the buying and selling sides of the industry and felt together we could build a business plan that would rival any other ad network in this space.

Continue reading

Share