Tag Archives: Adwords

6 Fast & Easy Ways To Boost Your Adwords CTR

CTRIncreasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) to help you lower your costs while optimizing your Adwords campaigns.  Ready, set, prepare for liftoff…


1) Use Ad Extensions

Enhance your ads by using extensions.  You can include additional information about your business like your location, phone number, product, sitelinks and social (which associates with your Goolge+ page).   There is no cost to implement this and Google reports that ad extensions can increase CTR by about 30%!


2) Create A Relevant Display URL

This takes seconds to do and is often forgotten.  The display URL can be different than your destination URL as long as it is within 35 characters so chose your words wisely to market your product.  Use uppercase for the first letter of each word so it clearly stands out.  For example: www.SanFranciscoMovers.com


3) Have Catchy Headers

Unless you are offering some blowout deal, I don’t recommend including the price in the ad.  Instead mention the discount “save $20″  or a bonus offer such as “free delivery” or “buy-one-get-one -free”.  If a special event or holiday is coming up, mention it in your headline.

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4 Tips for Gearing Up Your Advertising for Holiday Season

4 tips holidays ads

December is fast approaching and once again, it’s that most wonderful time of the year.

As you know, the holiday season is a critical time for most businesses and their marketing strategy.  Small to medium sized retailers can see up to 40% of their annual sales come through the last two months of the year.

With consumers giving their wallets a workout, it’s up to your business to stay on their minds when it comes time to buy.

This year holiday spending is expected to jump 11%! What will you be doing this holiday season to drive up your sales?

Just in case you’re scratching your head, here are 4 must-try-tips for boosting your holiday advertising this season…

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Popular Guest Post Roundup

Here we go again!  We’re sharing our top guest posts — everything from affiliate marketing tips to native advertising to ways on how you can drive up your search ad CTR!


4 Ways To Drive Up Your Search Ad CTR via HasOffers

Google Adwords

Before you call it quits on your Adwords campaign, try these quick and simple (but often neglected tactics) on how to optimize your search ads and lift your CTR. Read here >


What Is Native Advertising and Does It Really Work? via The Agency Post


Native advertising is one of those buzzwords that is casually thrown around in agency meetings so what is it and how do you make it work for your business? Read here >


12 Ways To Market On A Startup Budget via Business2Community

Gold piggy bank with coins

No money? No problem! A huge budget for glitzy advertising doesn’t always guarantee leads or sales.  The key to effective marketing is to contribute relevant and quality content that lets consumers know exactly what’s in it for them.  Here are my top tips for the lean small business owner… Read here >


How To Craft A Brilliant Email Campaign via Soho

Email Marketing

Email is a cheap and underrated way for small businesses to build their brand and generate leads, but how can you ensure that your newsletter doesn’t get sent straight to the trash? Here are 6 ways to create amazing email content that your subscribers will want to read! Read here >


[Infographic] Fine-Tuning Your Real-Time Bidding Strategy

Fine-Tuning Your Real-Time Bidding Strategy

Real-time bidding (RTB) is quickly becoming one of the leading methods of selling and purchasing online ad inventory – it is expected to grow 72% this year, and will be a $7 billion market by 2016. A recent paper from the University College London sheds new light on the mechanics, subtle patterns, and areas of improvement in real-time bidding.

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Googled Out, Now What? Advertising Beyond Adwords…

Googled Out


When it comes to advertising online, are you part of the vast majority of small businesses only using Google AdWords?  Perhaps you are unsure of what else is out there?  You don’t have time to research or you are simply overwhelmed with all the options?  Well, when it comes to media buying there are really just two basic types:

1) Direct Buy  – which is buying ad space directly from a website.  For example, buying a banner from Food.com or a Blog.

Pros: You can directly tap into high volumes of traffic, cut out the middle person like an ad network, build relationships with direct websites for future buys and lock inventory to create barriers to entry for your competition.

Cons: It is very time consuming to research and find these sites, you will need to manage the relationship with each site, you will also need to pay a third party ad server (such as AdShuffle.com or  Zedo.com) to deliver these ads and scaling is a harder and more manual process overall.

2) Network or Agency Buy – buying ad space through a third  party network or agency such as Google Adwords, MSN Bing Ads, AOL Sponsored Listings, Pulse360, Tribal Fusion, Blue Lithium, Rubicon Project, 247 Real Media and many more.

Pros: It is fast to setup and you can test many sites, a rep will work with you to optimize your media buy and you can scale, swap out ads and content quickly.

Cons: There is more risk since it requires higher $ minimums to start buying, you are reliant on your rep doing a good job for you, there are varying levels of transparency and you don’t necessarily know where your ads are showing up.

Have we lost you yet?

Before you set your googly eyes on another expensive keyword, know that there are plenty of other options and WhatRunsWhere.com is here to help you make sense of it all.  Our tools can quickly and easily extract relevant data from over 40 ad networks and thousands of sites (INCLUDING Google) so that you can expand your advertising reach and find new traffic sources to advertise on.

What if you are in a highly competitive niche?  We can spy on your competition by showing you what types of ads they are running, how long they’ve been running and where they are running.  Yes, that is lots of running but we promise you won’t break a sweat!

So no matter where you are at with your media buying, we are here to help you advertise smarter!  Check us out… our 7 day trial offer is only $1 and gets you access to our display features.

Image credit: The Big Orange Slide with the permission of Grip Limited, Mike Koe (author) and Nancy Ng (illustrator).


AdWords Enhanced Campaigns Is Here! What Does This Mean For Advertisers?

Google Enhanced Campaigns

Just when we think we’re getting the hang of things in search, Google shakes it up all again! In their latest announcement of “enhanced campaigns”, marketers can now reach consumers with more relevant ads regardless of what device they are using.

Sounds like a good move towards seamlessly converging mobile and desktop devices, saving time and making things easier right? Well it’s never just that simple with Google. So what does this big news really mean for Media Buyers and how can we help?

The basics: how it works?

According to Google, “enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.”

Let’s use a Pizza Restaurant to demonstrate how this work. Just before noon, you want to catch the office crowd that is searching for “pizza” and show your ad on their desktop with a link to your menu. Then again around 5:00pm when most people leave work, you may want to show a different ad to someone searching “pizza”, and include a click-to-call phone number so they can order straight from their smartphone on their way home.

Adwords Enhanced Campaigns

This basically means that regardless of the time of day, keyword intent or whether your audience is toggling between a laptop, tablet or smartphone, you won’t miss the opportunity to reach them with the right ad.

The benefits:

It’s like killing two birds with one smartphone! We know mobile is hot right now but many businesses still haven’t optimized their advertising (or websites) for mobile devices. With enhanced campaigns, marketers (even the noobs) can easily setup mobile ads, manage, pull reports and compare multiple campaigns across all devices at the same time.

Secondly, Google is getting better at localization. By knowing whether a search is done at home, in the office or elsewhere, you can serve ads based on the proximity of where a user is relative to your business. This “mobile preferred” feature is great if you are sending out location specific offers or limited time promotions.

The drawbacks:

Previously you could chose whether you want to create a desktop OR mobile campaign but now there is no option to create a mobile-only campaign. Hmmmm sounds like Google thinks it knows what’s best for marketers! Meanwhile, agencies, affiliate marketers and other more savvy advertisers can expect to experience some frustrations with these new changes.

Controlling bids and budgets are also not as transparent and some of the granular options for the more sophisticated advertisers will be sacrificed.

How can we enhance your experience with Adwords enhanced campaigns?

Between now and the full upgrade of all campaigns in mid-2013, advertisers can experiment with different types of ads by device. More than ever it’s important to track the performance of mobile vs. desktop ads.

With our WhatRunsWhere mobile tool (currently in beta), you can get access to real-time intel on what your competition is doing by device (iPad, iPhone and Android), by networks and across 9 countries.

Also, just like with our Display Intel tool, you can search through text ads, landing pages and the most popular banner sizes. Notice how the ads may change depending on the device and get new ideas on ways to customize the copy/creative to each device.

Like it or not, enhanced campaigns is here! Get ahead of the game and try us out for just $1.

What are your thoughts on this? Do you believe enhanced campaigns will boost your business’ success in a world of constant connectivity?