Tag Archives: Affiliate Marketing

6 Tips For A Great Direct Buy

Direct buys are a way to hone in on great inventory and have targeted huge ROI campaigns. Are you buying programmatically and finding one site is working well? Does your campaign scream that it would be a great match for a specific site? Buying directly from the publisher is an age old practice that has yielded great results for both direct response and branded advertisers over the years.

Publishers hypothetically love it because they earn more revenue (the ad network, SSP or DSP doesn’t take a cut), and they can charge “premium prices”. Advertisers like locking in inventory, which creates a barrier to entry for competition and guarantees them access to an audience they value.

Here are a few tips to help you make the most of your direct buys. From the point when you approach the publisher to actually pushing the buy live, these tips will help ensure you have the greatest chance of the best campaign possible.

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Meet and Connect with WRW in Berlin at AWE 2017

The WhatRunsWhere team is excited to be attending Affiliate World Europe for the first time! Our team will be touching down in Berlin on June 13 to join the rest of our peers in the Affiliate Industry.

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How Big Data is Changing Affiliate Marketing

We hear a lot about Big Data lately. It’s the newest trend shaping marketing practices for 2016. But when we think about it, this kind of mass data collection has been happening for years; when we swipe our credit cards at the mall, when we fill out a survey for that free giveaway and when we order pizza to our home address. While many people are skeptical and even fearful of Big Data, we’re looking at ways you can use it to your advantage when it comes to affiliate marketing.

The affiliate marketing landscape is constantly being impacted by new technologies, emerging trends and the availability of information. Big Data is yet another trend that is paving a new path for affiliate marketers and managers.   How does affiliate marketing change in the presence of Big Data? What opportunities does Big Data bring to affiliate marketing? And how can this data be leveraged to build more profitable affiliate programs?

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Meet Our Team at Affiliate Summit West 2016

The new year is just around the corner and so is Affiliate Summit West! For more than 10 years, this conference has brought together affiliate marketers from around the world to provide educational sessions on current industry trends. WhatRunsWhere is excited to announce that our team will be in Las Vegas from January 10th to January 12th  for ASW. Connect with our team at the Meet Market, during the Trade Show or find out how to book a one-on-one meeting below!

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WhatRunsWhere Affiliate Marketing Meetup Toronto

On November 19th, WhatRunsWhere proudly hosted it’s very first Affiliate Marketing Meetup at our Toronto office. We welcomed Toronto’s diverse online marketing community which included affiliates, advertisers, and ad techsIt was a successful night of high-impact learning, networking, tasty cocktails and awesome food.

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Welcome to Affiliate Marketing Meetup Toronto!

More than 50 members of Toronto’s online marketing community joined us for a packed house! They had the chance to hear from Co-Founder and CEO of WhatRunsWhere,  Max Teitelbaum. and Chief Innovation Officer of Jumbleberry, Steve Jukes.

Max kicked off the presentations with a discussion on how to use competitive intelligence to build winning affiliate campaigns. He emphasized the importance of capitalizing on current industry trends including Native ads, HTML5 and mobile advertising. Drawing on his personal experience as an affiliate, prior to WhatRunsWhere, attendees were able to get expert advice on what it takes to be a successful performance marketer.

Affiliate Meetup

Max Teitelbaum, Co-Founder and CEO of WhatRunsWhere, discussing current affiliate marketing trends

We were also proud to welcome Steve Jukes, CIO of Jumbleberry, who led an informative session on keys to success in the affiliate world. This included finding a competitive edge that will drive success and understanding any biases that could affect your campaign success.

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Steve Jukes, CIO of Jumbleberry, discussing keys to success in affiliate marketing

We were thrilled to be able to bring together such a talented group of people from our local community.  A HUGE THANK YOU to everyone who came out to make this Meetup a true success! Stay tuned for our next event.

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Thank you to all the attendees who made the night a huge success! – WhatRunsWhere Team

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Meet the Media Buyer: Alex Omelianovych

In our latest installment of Meet the Media Buyer, we had the chance to talk to Alex Omelianovych, COO of AdsBridge, to get his perspective on finding success in the affiliate world. 

Omelianovych founded AdsBridge in 2012, a platform used by affiliates to effectively track campaigns and design optimized landing pages, after coming to the conclusion that affiliates were missing an important tool in their stack that was necessary to build successful campaigns.

We’re eager to hear about Omelianovych’s experience in the affiliate marketing industry, learn about current trends he deems as profitable opportunities and find out what it takes to build an optimized affiliate campaign.

Read on for our exclusive interview!

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[Event] Affiliate Marketing Meetup Toronto – Hosted by WhatRunsWhere

WhatRunsWhere is excited to announce that we are proudly hosting our very own Affiliate Marketing Meetup in Toronto on November 19th, 2015.

If you’re a performance marketer in the Toronto area, mark your calendars! This is an event you don’t want to miss. You’ll have the opportunity to network and learn from the industry’s most experienced online marketers. Not to mention, we’ll be serving up some FREE food and drinks. Affiliates are welcome. (Oh, and did we mention the FREE food and drinks yet?)

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Here’s what you can expect:

On Thursday, November 19th from 6:00-9:00 PM WhatRunsWhere is giving you the chance to:

  • Mix and mingle with Toronto’s smart, creative, and diverse Affiliate Marketing community over food and drinks
  • Learn how to boost your strategy from an informative session on Mapping the Changing Advertising Landscape and Its Effect on Performance Marketers.
  • Get exclusive insights from highly curated industry leaders and innovators with media buying, digital marketing and entrepreneurial experience.

 

Speakers are TBA, but we’ll keep you updated on who will be there.

Why attend?

Not only will you build your affiliate network but you’ll hear from experts on the latest trends  in the industry and be able to discuss key strategies for success in the performance marketing space. RSVP now to secure your spot for a night that is sure not to disappoint!

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5 Tips for Success in the Affiliate World

WhatRunsWhere was proud to be part of the 5th Annual Adsimilis Meetup that took place in Prague last week. This exclusive event brought together top affiliates for three days of high-level networking and discussion of new ways to grow affiliate businesses.
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WhatRunsWhere CEO, Max Teitelbaum, led a session on the changes and challenges of display advertising in the affiliate marketing world. Max provided valuable insights and advice from his personal experience as an affiliate marketer. Here, we summarize his 5 key tips to display advertising success in the affiliate world. Read on to get Max’s exclusive insights!

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