Our team kicked off the new year by attending Affiliate Summit West in Las Vegas. The conference brought together thousands of professionals from the online marketing world to discuss the latest trends and learn from experts in the industry. With an exciting new year of opportunities ahead, the conference was buzzing with insightful discussions on how to find success. One subject that is always top of mind at conferences is how to boost ROI to make campaigns more profitable. As always, we were eager to join in on this important conversation. Drawing on the educational sessions from ASW 2016, we’re breaking down three ways to boost ROI for your online campaigns.
The new year is just around the corner and so is Affiliate Summit West! For more than 10 years, this conference has brought together affiliate marketers from around the world to provide educational sessions on current industry trends. WhatRunsWhere is excited to announce that our team will be in Las Vegas from January 10th to January 12th for ASW. Connect with our team at the Meet Market, during the Trade Show or find out how to book a one-on-one meeting below!
Last week our team traveled to the Big Apple to attend Affiliate Summit East (ASE). This is the conference for affiliate marketers, bringing together industry experts, newcomers and everyone in-between to network and discuss all things affiliate marketing. One of the best parts of ASE are the intimate educational sessions that connect industry professionals with affiliates to share insights on the latest trends in the industry.
David Kelly, our VP of Business Development had the opportunity to lead a session on Leveraging Competitive Intelligence in Native Advertising. This is a growing trend in the affiliate world and for marketers looking for serious business growth. David had some valuable insights to share so we summarized the key learnings from his session below.
WhatRunsWhere is thrilled to be both exhibiting and speaking at Affiliate Summit East which is taking place in New York from August 2-4.
This premier conference brings together agencies, affiliates, merchants, networks and vendors for three days of networking, education and discovery of the latest industry trends. One of the best aspects of Affiliate Summit East is the affiliate marketing experts who will be sharing their insights and personal experiences to help others in the industry succeed.
Our VP of Business Development, David Kelly, will be leading Session 5d on Leveraging Competitive Intelligence in Native Advertising on August 2nd, 3:30 – 4:00 PM. Get a better understanding of the ever-expanding native advertising opportunity and uncover the key components of an effective native campaign.
The WhatRunsWhere team will also be demonstrating how our tool is helping to breath new life into the affiliate marketing space.
Stop by Booth 1008 in the Ballroom Foyer to meet our awesome sales team: David, Jonathan, Sheldon and WhatRunsWhere Co-Founder and COO, Max Teitelbaum. Let us show you how WhatRunsWhere can benefit your business.
To help organize your time at ASE you can BOOK A DEMO now by emailing us at firstname.lastname@example.org. Book your demo now!
On January 18, our Sales team will be exhibiting and offering product demos at the Meet Market table, at Affiliate Summit West. If you don’t catch them here, reach out to email@example.com to book a meeting.
Also, don’t miss the “How To Beat the Competition With The Right Intelligence Tools” session…
Our COO, Max Teitelbaum will be presenting on Mon, Jan 19 @ 2pm in the Astor Ballroom alongside Lori Weiman from The Search Monitor.
They’ll show you how merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.
See you in Vegas!!
We’re back from 3 days of hustle and bustle in The Big Apple! We exhibited, networked and attended a handful of informative sessions. If you missed the show or just need a quick refresher, here are the top 15 takeaways from ASE14 in 140 characters or less…
- For ad optimization, test variations with no more than 3 ads per ad set. Test copy, call-to-action and image.
- Go direct to advertisers for higher payouts. Check link on wheregoes.com to see entire path of affiliate links to find the true source.
- Adwords pro tip: use punctuation for longer headlines, ad extensions, keyword insertion.
- Free Shipping Is King! 69% of shoppers more likely to shop when free shipping is available.
- Google doesn’t want to make websites popular. They want to rank popular websites.
- Don’t use merchant data feed without editing, redirect links internally, moderate UGC, don’t sell out user trust.
- Recruit bloggers as affiliates. They bring new customers since they are typically first point of contact.
- Alternative attribution models incl time decay, first interaction, linear. Know the path your customers are taking and use most fitting one.
- DYK smokers and dog owners convert better for dating offers?!
- Don’t just Tweet, build “character” on social media.
- FB ads tip: expand your reach with “lookalike audiences” and use auto bid.
- People want to see ads that are educational, entertaining & evoke emotion.
- 5 pillars of affiliate management: recruitment, activation, policing, communicating, optimization.
- CPM works well for testing over CPC but be mindful of targeting. Better to learn lots about a smaller demographic.
- The biggest predictor of success? Grit!
You can also check out the slides from each session HERE. See you in Vegas in the new year for ASW15!
The WhatRunsWhere spies are taking over The Big Apple!
On August 10-12, our VP of Business Development, David Kelly and Account Executive, Jordan Matheson will be exhibiting and offering product demos at Affiliate Summit East (Booth T811).
Mark your calendars –> our COO, Max Teitelbaum will be presenting on Aug 12 @ 2pm in the Astor Ballroom alongside Lori Weiman from The Search Monitor.
They’ll show you “How To Beat the Competition With The Right Intelligence Tools”. Learn how merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.
Meanwhile over at LeadsCon (Booth #514)…
On Aug 14 -15, our awesome Sales Team: Conrad Bach and Jonathan Marmor will be giving you a sneak peek at what your competitors are up to and how you can crush their display + mobile strategies.
Don’t forget to follow @whatrunswhere and join in on the Twitter conversation as our VP of Marketing, Wendy will be live Tweeting at these shows!
Our Marketing & Sales Teams will be criss-crossing across the country this summer. If Seattle or NYC is your hometown or if you are attending any of these conferences, lets meetup and talk competitive intelligence…
Stop by Booth #3 at SMX Advanced in Seattle on June 11-12 and say hello to our Account Executive, Conrad.
Meanwhile don’t forget to join in on the Twitter conversation as our VP of Marketing, Wendy will be live Tweeting at these shows.
See you soon!