It has been almost seven years since the original iPhone was released. That was the final year that a non-smartphone was the top seller.
Caption: Nokia 1200 – Top Selling Mobile Phone in 2007
In 2008, the entire mobile experience shifted. Apple opened the first mobile application store where apps could be downloaded directly onto your apple device.
A little over a year later Apple’s App Store had over 100,000 apps available for download, leading to the famous “There’s an app for that.” campaign.
Also within that first year, two more mobile app stores became available; Android’s Market and Blackberry’s App World.
Flash-forward to 2014, where 1 in 5 people have a smartphone and 1 in 17 people have a tablet, it’s safe to say mobile app downloads are on the rise. Especially since 85% of mobile users prefer mobile apps to the mobile web.
When it comes time to downloading apps, 61% of mobile users want free apps, even if it means they feature in-app ads. Reports show that these in-app ads actually perform more than 11X better than standard banners ads.
Ding! Ding! Ding! Advertisers: Time to get your in-app advertising strategy in gear!
Here are 5 Cardinal Rules for In-App Advertising… Continue reading
Given all the changes and the enormous impact that mobile has had on the way we now consume information and shop, it’s hard to remember that mobile marketing has been around for only a decade. But in the grand scheme of all things digital, it’s still quite young and evolving all the time.
Currently the issue many brands are facing is whether or not to invest in creating an app. While having one can certainly help you to engage with your audience, it can also be a huge waste of time and money if it isn’t developed and marketed properly.
Here are 3 tips to help you plan out your app BEFORE making one…
1) Don’t Rush the Release
I know! You’re so excited to get your app out to the public and start watching the download magic happen but is it really ready? It is imperative to make sure your app is well tested prior to its release. App users are not patient and will quickly delete your app if it isn’t doing what it’s supposed to. Remember, one in four apps are downloaded only to be used once and never again. Also if your app has a lot of features, don’t launch it all at once. Save it for the next update so you can keep your consumers engaged and continue adding value. Continue reading