Tag Archives: Banner Ads

Choosing a Publisher for Your Display Ads

If you’re a digital marketer, you’re no stranger to choosing a publisher for your direct media buys. At first, it seems easy: Find available inventory on a reputable publisher that you can afford. But there’s so much more to consider when choosing a publisher to host your ads.

How do you know where to place your ads? What publishers are going to give you the best bang for your buck? And what makes a ‘good’ publisher? Below, we’ve outlined important questions to consider when choosing the right publisher for your ads:

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Forex Companies Compete to be the Loudest Advertiser

According to the Bank for International Settlements, there’s an average of $5.3 trillion traded in the Foreign Exchange (forex) market per day. That’s $1.3 trillion more than 3 years prior in 2010. In the US, there are 11.63 million people who are using online trading platforms to take advantage of this rapidly growing industry. Online trading brokers battle it out to be named the trading platform of choice among online traders.

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Weighing in on Wearables

Were wearables on your holiday shopping list this year? Perhaps it was a purchase to kick off your New Year resolution of getting into shape? Even if it wasn’t on your wish list, there were 13.5 million health and fitness trackers sold last year, making it a booming industry, with numerous brands competing for spot on your wrist.

Major players making up the $700 million wearables industry include Fitbit, Jawbone and Basis.   So what made them such a hot commodity this holiday season? First, it’s a trendy gift to get for a family member, friend or maybe even yourself. Second, for those looking to kick off their New Year with some healthy resolutions, fitness wearables can help consumers get on track.

Now that everyone is settled into the New Year, we were eager to find out what kind of consumers top wearable brands were targeting over the holidays. Were brands interested in driving sales through holiday gift shoppers? Or did they see an opportunity to target the ‘New Year, New Me’ resolutioners? Find out below!

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Join Us At Traffic MeetUp Online!

WhatRunsWhere is excited to announce our official sponsorship of this year’s Traffic MeetUp Online – the virtual Vertical Media and Online Advertising expo.

Conferences and industry shows are some of the best places to seriously improve your online advertising knowledge. There’s always something new to learn at speaker sessions. With industry experts attending, special guest speakers, and new technology being showcased, there’s plenty of opportunity to network or find quality leads. Unfortunately, showing up at these expos also usually means time away from the office, tiring travel logistics, and overcrowded schedules. The overwhelming preparations required can make anyone hesitant to go. Stopping you from capitalizing on major opportunities.

Luckily Traffic MeetUp Online provides all of the benefits of a normal conference, without any of the complications.

Looking to network, exchange ideas, and learn about industry trends – all from your computer screen? RSVP now for the free event taking place on May 5th – Sign up now!

We’ll see you there – virtually!

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Who Placed It Best: American Express vs. Visa

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From online shopping, to credit tracking, to point collection – credit cards are revolutionizing the experience of shopping.

With the benefits of credit cards becoming all the more apparent, the amount of consumers applying for them is consistently on the upswing. In 2013 alone, the total number of credit card accounts in the U.S. added up to 391.24 million.

With such high numbers, many credit companies are fighting it out to catch the attention of these would-be shoppers. Two of these credit titans are American Express and Visa.

Let’s dive in to their advertising strategies to determine who placed it best…

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3 Holiday Examples For Engaging The Cross-Screen Shopper

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‘Tis the season! With the holidays just around the corner, consumers are heading out in masses to get all of their gift-shopping done. This is the biggest shopping season of the year, and is therefore crucial for advertisers to capitalize on.

Consumers now rely on all kinds of technology to get their shopping done – be it through desktop, mobile, or both. From purchasing small retail items on-the-go to conducting research for purchases to make later, both mobile and desktop technologies play key parts in the holiday shopping experience.  Due to this, advertisers need to ensure they connect with these consumers through holiday-themed mobile ads on both platforms.

Here we’ll take three industries that are huge this season – fashion, electronics, seasonal foods – and dive into some advertising holiday examples that are grabbing the attention of the busy cross-screen shopper…

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6 Banner Ad Split Tests To Try Right Now

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Online advertising isn’t as alluring as it once was.

When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was unfamiliar to viewers. Essentially, it stood out.

These days, display ads have to work a lot harder to earn clicks. With multiple ad placements on webpages, ad exhaustion and banner blindness, advertisers have to step up their strategy to get ahead.

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The Secrets To Staying Ahead During Busy Season

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The events that excite shoppers the most are also the ones that send marketers into crisis mode: Black Friday, Christmas, and Boxing Day.

These are all main components of the much anticipated (and dreaded) Busy Season!

New campaigns are needed to capitalize on the hordes of shoppers who are eager to buy, and could be your new consumers – if you get your strategy right. There’s also plenty of competition out there, new and old, ready to take these shoppers for themselves.

So… Does it feel like impending doom for you with busy season getting into full swing? Don’t worry, take a deep breath, and keep reading.

Learn how to get a head start (and avoid a meltdown) when it matters most, with The Secrets To Staying Ahead During Busy Season…

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