WhatRunsWhere is excited to announce our official sponsorship of this year’s Traffic MeetUp Online – the virtual Vertical Media and Online Advertising expo.
Conferences and industry shows are some of the best places to seriously improve your online advertising knowledge. There’s always something new to learn at speaker sessions. With industry experts attending, special guest speakers, and new technology being showcased, there’s plenty of opportunity to network or find quality leads. Unfortunately, showing up at these expos also usually means time away from the office, tiring travel logistics, and overcrowded schedules. The overwhelming preparations required can make anyone hesitant to go. Stopping you from capitalizing on major opportunities.
Luckily Traffic MeetUp Online provides all of the benefits of a normal conference, without any of the complications.
Looking to network, exchange ideas, and learn about industry trends – all from your computer screen? RSVP now for the free event taking place on May 5th – Sign up now!
We’ll see you there – virtually!
You did it! You caught the viewer’s attention. This is half the battle in a world jam-packed with advertising. But even though the viewer is now paying attention to you, you’re not necessarily guaranteed a sale – let alone even a click for that matter.
This is the tricky part: making sure your ad strategy will encourage consumers to take action, and not forget about your brand. According to ComScore, the average Internet user is served 1,707 banner ads per month. Even if the consumer notices one in particular, it is likely that they won’t take any action and may never think about the ad again. So then what?
By using these 3 tips to get the conversion, your viewer will know exactly what to do… and they’ll actually do it!
1. Make Sure Your Call-To-Action (CTA) Is Clear And Direct
You know when your boss gives you 5 things to do at once, how you always forget at least 3 of the 5? Well, it’s the same for ads. Heavy ad copy leads to confusion. Pick one key message and one clear CTA and stick to it! If there’s only one thing to do, it’s much more likely it’ll actually be done.
2. Differentiate Yourself From Your Competitors
In the digital age, people do their research. With so many review sites and comparisons readily available, it’s not too common that people see an ad and immediately buy the product without checking up on the product competitors first. Or even when they first see your ad, if it’s too similar to your competition, later on when they go to buy the product they may think of your competition before you Continue reading