Tag Archives: Case Studies

[Webinar Recap] How To Launch Campaigns That Convert

On Tuesday July 7, WhatRunsWhere and Offervault teamed up for an exclusive webinar on How To Launch Campaigns That Convert.

Speakers included Max Teitelbaum, WhatRunsWhere Co-founder and COO, and Liane Carmi, Director of Training at Offervault. As experts in the affiliate marketing industry, they provided valuable insights for new and seasoned affiliates alike, in need of solutions to:

  • Finding the best offers on the market
  • Saving time and money, while reducing risk
  • And most especially, boosting their ROI

The webinar provides exactly those solutions. Using three case studies Max and Liane demonstrated the power of combining both Offervault and WhatRunsWhere to help you save time, money and lower your risk when launching campaigns.

In case you missed this exclusive webinar, we’ve posted the recording below so you can start leveraging the insights from these experts today!

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The Native Ad Opportunity: Content Discovery Networks

In our recent posts, we gave a brief introduction to native advertising and broke down the three golden rules of a good native campaign. Create valuable, enriching, and non-disruptive content and viewers will click – those clicks will quickly turn into conversion.

But creating interesting content alone isn’t enough – you need to be able to get it in front of the right audience. This is where Content Discovery Networks come in.

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The Native Ad Opportunity: Defining Native Growth

Native-01

It’s a common argument that standing out is key to advertising success. The longstanding practice is to have banners that pop and draw the eye directly to them, distracting viewers from the page content. Now however, the key to advertising success might be the complete opposite – blending in.

One of the fastest growing trends and newest frontier in the online ad landscape is native advertising. The main premise of native advertising is ensuring that creatives blend in with on-site content.

Increasingly, advertisers are incorporating native ads into their strategy to combat the millions of display and text ads already fighting for consumer attention. With banner blindness reaching 86%, as reported in a study conducted by Infolinks, native advertising could be the solution to winning back this lost attention and limiting wasted ad spend.

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How To Freshen Up A Stale Strategy: 4 Advertising Pivots

BestBefore

Never switching up your ad strategy is like wearing the same outfit every day, over and over again, for years.

Sure, it may have once been a favorite, and made you look and feel confident. But over time you’ve changed, the people who you want looking at it have changed, and now the outfit has become shabby and wornout.

When looking to gain more leads and reach your target more effectively, try re-visiting your digital strategy and determine whether it could use a changeup – be it new tools for targeting and optimization, doing more split-testing or shifting the budget.

By the end of 2014 marketing teams are predicted to spend $135 billion on new digital marketing collateral. Don’t let your competitors forge ahead while you stay in the past!

Learn how to freshen up your own strategy with these pivots from 4 Top Performing Advertisers…

eHarmony

Back in 2009 when eHarmony was newer to the ad game, they took the strategy of explaining what exactly their product does. They focused on a benefit to gain consumers by demonstrating how their product was different than their competition.

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Now in 2014, they’ve shifted to lifestyle and emotional benefits instead. It’s not what the product does, but how your life changes for the better (“Meet the one you’ve been waiting for”) and how much they understand your needs (“We get you”), when you signup with eHarmony.

eharmony2

 

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Top Campaigns of Summer 2014

TopSummerAds

People get nostalgic for summer quickly. Reminiscing about trips to the beach, or their favorite cottage drink, everybody does it. We’re no different. It’s only a week back into busy season and we’re already thinking about campaigns-gone-by from the summer.

While many advertisers were away on vacation, others took advantage of off-season to ramp up their strategies and forged ahead of their competition.

Let’s take a look at the 5 Top Campaigns of Summer 2014…

First, let’s start with some common patterns we see across these campaigns:

Simple messaging. Don’t make consumers think too much, their brains are on vacation!
• Advertisers encouraged consumers to experiment, embrace change and be adventurous.
• Lots of banners with bright colors and fun outdoor images.

Starbucks – Say Yes To What’s Next
May to August, 2014

Who can say no to Starbucks’ Frappucino – the perfect summer drink!  Their ads definitely makes us want to get one! The messaging in this campaign is two-fold – advertising the drink and the convenience of finding a location near you. Since people spend more time outdoors, “Find A Starbucks” is a very relevant call-to-action.

Starbuckssumer1desktop
Desktop Ad

Starbuckssumer1mobileMobile Ad

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Who Placed It Best? Booking.com vs. Tripadvisor

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The two most popular travel websites are Booking.com which is #116 based on Alexa’s global site rankings and TripAdvisor.com which falls at #207.

Wherever there’s a successful website, there’s always a successful online marketing strategy. 

Let’s put these two travel-booking rivals up against each other and see who placed it best…

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Case Study: Top In-App Campaigns

In-app advertising is one of today’s biggest marketing buzzwords for obvious reasons.  In 2013, it was reported that people were spending about 80% of their smartphone usage within an app. That number has now grown to 86%.

Photo credit: Tech Wyse

Photo credit: Tech Wyse

While advertising within an app is still relatively new, many advertisers have begun exploring the opportunities it offers.  In-app advertising revenue is predicted to surpass PC online display by 2017!

New to in-app advertising? Check out 3 Cardinal Rules for In-App Advertising or try looking up a few of your competitors on our mobile intel platform and see what they’re testing.

 

Here is a breakdown of a few top performing in-app campaigns…

Audible Top In-App Ad:

audible in app

Top App Traffic Source: WaytoSMS Free

Strategy:  this advertiser didn’t park all their campaigns on Google’s AdMob!  We tracked their ads coming from at least 13 different mobile ad networks.

Cupid.com Top In-App Ad:

cupid in app

Top App Traffic Source: The Best YouTube

Strategy:  almost 90% of their mobile ads are being run through the ad network LeadBolt. They are also testing AppLovin and Google’s AdMob.

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