Direct buys are a way to hone in on great inventory and have targeted huge ROI campaigns. Are you buying programmatically and finding one site is working well? Does your campaign scream that it would be a great match for a specific site? Buying directly from the publisher is an age old practice that has yielded great results for both direct response and branded advertisers over the years.
Publishers hypothetically love it because they earn more revenue (the ad network, SSP or DSP doesn’t take a cut), and they can charge “premium prices”. Advertisers like locking in inventory, which creates a barrier to entry for competition and guarantees them access to an audience they value.
Here are a few tips to help you make the most of your direct buys. From the point when you approach the publisher to actually pushing the buy live, these tips will help ensure you have the greatest chance of the best campaign possible.
The WhatRunsWhere team is excited to be attending Affiliate World Europe for the first time! Our team will be touching down in Berlin on June 13 to join the rest of our peers in the Affiliate Industry.
Spend on display advertising in the US is expected to surpass search ad spending for the first time this year. If banner ads are part of your online strategy, we want to help you make the most of your investment. We’ve outlined four quick tips that will help you get more ad clicks this year and beyond.
If you’re a digital marketer, you’re no stranger to choosing a publisher for your direct media buys. At first, it seems easy: Find available inventory on a reputable publisher that you can afford. But there’s so much more to consider when choosing a publisher to host your ads.
How do you know where to place your ads? What publishers are going to give you the best bang for your buck? And what makes a ‘good’ publisher? Below, we’ve outlined important questions to consider when choosing the right publisher for your ads:
Competitive intelligence is the secret weapon to taking control of your business’ online marketing strategy. The more you know about your competitors, the better. Where are your biggest competitors advertising online? What traffic sources are they using? What offers are they running? Which of their ads are performing best? These are all important questions to consider when developing your own advertising plans.
In today’s digital age, having a competitive advantage is more important than ever. Our data helps you craft more efficient, creative marketing strategies to grow your brand more effectively. All of which results in a positive jolt for both your CTR and overall ROI.
Our CEO and Co-Founder, Max Teitelbaum, talked to HostingAdvice.com to discuss the importance of competitive analysis in business, its significance for site owners, and how our technology is better equipped to help digital marketers leverage more data without spending an arm and a leg.
The interview takes you behind the scenes of WhatRunsWhere, explaining how you can leverage our data to help you make more informed media-buying decisions.
You can read the full article here.
The new year is just around the corner and so is Affiliate Summit West! For more than 10 years, this conference has brought together affiliate marketers from around the world to provide educational sessions on current industry trends. WhatRunsWhere is excited to announce that our team will be in Las Vegas from January 10th to January 12th for ASW. Connect with our team at the Meet Market, during the Trade Show or find out how to book a one-on-one meeting below!
In this installment of Meet the Media Buyers, we talked to the founders of Clever Zebo, Igor Belogolovsky and Josh Krafchin. Clever Zebo is made up of online marketing strategy experts that focus on perfecting conversion paths with A/B testing and optimizing advertising efforts as a result. You can think of them as an exceptionally awesome extension to your marketing team that is sure to bring positive results to your campaigns.
We were thrilled to interview the founders of Clever Zebo, in order to bring you exclusive advice from their experience as digital marketers. Both Josh and Igor are extremely passionate about driving business and website growth through optimization, with a particular interest in A/B testing and conversion rates.
Today, we’re sharing exclusive insights from these media buying experts including what has brought them success in the industry, the latest trends they’ve noticed and why digital marketers should capitalize on them now.
Read on to hear from these experts!
In our latest installment of Meet the Media Buyer, we had the chance to talk to Alex Omelianovych, COO of AdsBridge, to get his perspective on finding success in the affiliate world.
Omelianovych founded AdsBridge in 2012, a platform used by affiliates to effectively track campaigns and design optimized landing pages, after coming to the conclusion that affiliates were missing an important tool in their stack that was necessary to build successful campaigns.
We’re eager to hear about Omelianovych’s experience in the affiliate marketing industry, learn about current trends he deems as profitable opportunities and find out what it takes to build an optimized affiliate campaign.
Read on for our exclusive interview!