The US Travel e-Commerce sales reached $122 billion in 2014, a 10% increase from 2013. This year, the U.S. Travel Industry is projected to spend $4.85 billion in digital ads. It’s clear the industry is growing rapidly and is forecasted to continue this way. With the wide variety of travel platforms, apps and e-Commerce sites available the growth in this market comes at no surprise.
So what does this mean for brands in the industry? On one hand, this brings a lot of new opportunities to grab the attention of these consumers. But with it is also the challenge of building a display advertising strategy that will allow brands to stand out among the competition.
So what are some industry trends that top brands are employing to reach their consumers?
Audio and Visual Content
This is a trend that was a hot topic at Performance Marketing Insights. Industry leaders discussed the inspirational content being developed on social platforms as a major innovation in the travel industry. With so many consumers willing to share their personal experiences, using suggested branded hashtags or their own, it’s even easier for brands to tap into the hot trend of audio and visual focused campaigns. We’ve even seen brands like Loews Hotel and Resorts build an ad campaign, called #TravelForReal, that solely uses content from Instagram users that have stayed at their hotels.
Loews Hotel and Resorts Display Ads uncovered by WhatRunsWhere
On Tuesday July 7, WhatRunsWhere and Offervault teamed up for an exclusive webinar on How To Launch Campaigns That Convert.
Speakers included Max Teitelbaum, WhatRunsWhere Co-founder and COO, and Liane Carmi, Director of Training at Offervault. As experts in the affiliate marketing industry, they provided valuable insights for new and seasoned affiliates alike, in need of solutions to:
- Finding the best offers on the market
- Saving time and money, while reducing risk
- And most especially, boosting their ROI
The webinar provides exactly those solutions. Using three case studies Max and Liane demonstrated the power of combining both Offervault and WhatRunsWhere to help you save time, money and lower your risk when launching campaigns.
In case you missed this exclusive webinar, we’ve posted the recording below so you can start leveraging the insights from these experts today!
In the previous installments of this blog series, we showed you the origins of the advertising industry, and explained how the digital era changed the dynamics of ad agencies. We even discussed the types of digital agencies that have emerged in the new era. By now you have a better understanding of the prominent place digital agencies hold in today’s advertising industry.
BUT these days just being a ‘digital agency’ is not enough. To stand out from the crowd these agencies need to employ marketing technologies that will give them and their clients a real leg up in the digital landscape. This brings us to our third and final installment of this series where we have determined what a digital agency needs to do to be successful in the future of digital advertising.
What does the future of digital marketing look like?
Last week we explored the origins of advertising agencies, and how the rise of the digital agency has transformed the industry. Today we highlight why marketing technologies are important to top advertising agencies, and showcase the work of some great digital agencies.
To recap, digital agencies came into play as early as the 1990s but really started to make waves in the early to mid-2000s. The internet and sudden outbreak of social media opened up new channels of advertising for marketers to conquer. Brands that previously relied on traditional methods of advertising (radio, TV, print) needed to infiltrate the digital landscape in a strategic way and do so FAST.
Why are digital agencies so important now?
Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities extend into the digital advertising world to help truly engage with your audience?
WhatRunsWhere is taking a deep dive into the world of advertising agencies in a 3 part blog series. We’ll take you through the history of advertising agencies and discuss how digital technologies have changed the dynamics of this industry. With marketing technologies like WhatRunsWhere increasingly being used by digital marketers, we’ll also discuss how top tier agencies are using competitive intelligence to optimize their advertising strategy in the digital space.
Exactly what is an advertising agency?
In our series, the Native Ad Opportunity, we’ve talked a great deal about the benefits of native advertising and the importance of Content Discovery Networks. By now we should be in agreement: native advertising has and will continue to revolutionize the digital advertising landscape.
In fact according to Patrick Albano, Head of Solutions EMEA at Yahoo, we’re seeing “a renaissance underway in digital advertising that is driving brands, publishers and consumers to communicate with each other in more personal and natural ways.” He adds, “Native advertising is an important piece of this evolution.”
To help you figure out how to best position yourself and start incorporating native ads into your media buying, we’ve compiled a list of what to do and what not to do when it comes to your native advertising strategy.
Online shopping continues to be one of the biggest driving forces of growth in the commercial world. What does this mean for advertisers?
You do it, I do it, we all do it – shop online, that is. Its quick, easy and you don’t have to worry about the hassle of lineups. Just click and go.
Online shopping’s accessibility may be the very reason why in 2015 worldwide e-commerce B2C sales is expected to reach $1.7 trillion dollars, and at the top of consumers’ shopping lists is clothing.
For marketers, we’re talking about changes in both ad spending budgets and strategies. To keep up with the dynamic digital ad landscape, we’ve re-examined the display ad strategies of the women’s fashion e-commerce industry. In the summer of 2014 we dove into the strategies of top advertisers: ModCloth, NastyGal, ASOS, and Lulu’s. This time we’re looking at how they’ve altered their strategies in an increasingly saturated market, just in time for spring 2015. Check out our infographic below!
The State of e-Commerce – 2015
Download our Free Industry Report to get a leg up on the adaptive display strategies from these top advertisers!
MarTech 2015 – the marketing tech conference that brings the world’s top marketing strategists and technologists together – is coming to San Francisco on March 31-April 1.
The team at WhatRunsWhere is excited to participate and jet off to the sun soaked coast for the show. We’ll be exhibiting and offering custom product demos at Booth 121 – come see the top competitive insights we have to offer!
Schedule a meeting with a member of our team by sending an email to David Kelly, our VP Business Development at: firstname.lastname@example.org. Or just drop by the booth, we’re happy to talk!
Prepare to learn about exciting new technologies and be inspired by the huge wealth of marketing and IT knowledge that will be showcased. Learn how to stay on top of the constantly changing marketing technology world and grow your own success.
We’ll see you there!