What’s informing your business strategy? With the massive amount of data available at our fingertips today, it’s easier than ever to access information about your target audience, business environment, and, most importantly, your competitors. Data helps inform not only your buying strategy but your overall business strategy as well.
More specifically, competitive intelligence data provides you with the insights you need to make well-informed business decisions and repositioning. Recently our Director of Marketing, Jenny Duong, was interviewed by ReachForce to provide insights on how to develop a business strategy using competitive intelligence. Below you can find a summary of her perspective on how to effectively use competitive intelligence to develop a strong business strategy in the digital world.
The Digital Marketing Exposition and Conference (dmexco) is fast approaching! WhatRunsWhere will be attending the conference that brings together the global digital economy on September 16th and 17th in Cologne, Germany.
This year at demxco, WhatRunsWhere will be rubbing shoulders with more than 500 expert speakers and 32,000 trade visitors (from over 100 countries). We’re very excited to be exhibiting at this premier global digital marketing event that brings together innovative businesses to share learnings on new business models and industry trends. With over 200 hours of conference programming, there is much to learn.
If you are heading to Germany for this exciting conference, be sure to connect with our team. WhatRunsWhere’s CEO and Co-Founder, Max Teitelbaum, and Director of Business Development, Jordan Matheson, will be available to discuss how competitive intelligence is disrupting and changing the way we strategize media buying in the digital age.
Feel free to book a one-on-one meeting with either Jordan or Max by emailing firstname.lastname@example.org.
We look forward to seeing you in a few weeks. Let’s GO to dmexco!
The US Travel e-Commerce sales reached $122 billion in 2014, a 10% increase from 2013. This year, the U.S. Travel Industry is projected to spend $4.85 billion in digital ads. It’s clear the industry is growing rapidly and is forecasted to continue this way. With the wide variety of travel platforms, apps and e-Commerce sites available the growth in this market comes at no surprise.
So what does this mean for brands in the industry? On one hand, this brings a lot of new opportunities to grab the attention of these consumers. But with it is also the challenge of building a display advertising strategy that will allow brands to stand out among the competition.
So what are some industry trends that top brands are employing to reach their consumers?
Audio and Visual Content
This is a trend that was a hot topic at Performance Marketing Insights. Industry leaders discussed the inspirational content being developed on social platforms as a major innovation in the travel industry. With so many consumers willing to share their personal experiences, using suggested branded hashtags or their own, it’s even easier for brands to tap into the hot trend of audio and visual focused campaigns. We’ve even seen brands like Loews Hotel and Resorts build an ad campaign, called #TravelForReal, that solely uses content from Instagram users that have stayed at their hotels.
Loews Hotel and Resorts Display Ads uncovered by WhatRunsWhere
On Tuesday July 7, WhatRunsWhere and Offervault teamed up for an exclusive webinar on How To Launch Campaigns That Convert.
Speakers included Max Teitelbaum, WhatRunsWhere Co-founder and COO, and Liane Carmi, Director of Training at Offervault. As experts in the affiliate marketing industry, they provided valuable insights for new and seasoned affiliates alike, in need of solutions to:
- Finding the best offers on the market
- Saving time and money, while reducing risk
- And most especially, boosting their ROI
The webinar provides exactly those solutions. Using three case studies Max and Liane demonstrated the power of combining both Offervault and WhatRunsWhere to help you save time, money and lower your risk when launching campaigns.
In case you missed this exclusive webinar, we’ve posted the recording below so you can start leveraging the insights from these experts today!
In the previous installments of this blog series, we showed you the origins of the advertising industry, and explained how the digital era changed the dynamics of ad agencies. We even discussed the types of digital agencies that have emerged in the new era. By now you have a better understanding of the prominent place digital agencies hold in today’s advertising industry.
BUT these days just being a ‘digital agency’ is not enough. To stand out from the crowd these agencies need to employ marketing technologies that will give them and their clients a real leg up in the digital landscape. This brings us to our third and final installment of this series where we have determined what a digital agency needs to do to be successful in the future of digital advertising.
What does the future of digital marketing look like?
Last week we explored the origins of advertising agencies, and how the rise of the digital agency has transformed the industry. Today we highlight why marketing technologies are important to top advertising agencies, and showcase the work of some great digital agencies.
To recap, digital agencies came into play as early as the 1990s but really started to make waves in the early to mid-2000s. The internet and sudden outbreak of social media opened up new channels of advertising for marketers to conquer. Brands that previously relied on traditional methods of advertising (radio, TV, print) needed to infiltrate the digital landscape in a strategic way and do so FAST.
Why are digital agencies so important now?
Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities extend into the digital advertising world to help truly engage with your audience?
WhatRunsWhere is taking a deep dive into the world of advertising agencies in a 3 part blog series. We’ll take you through the history of advertising agencies and discuss how digital technologies have changed the dynamics of this industry. With marketing technologies like WhatRunsWhere increasingly being used by digital marketers, we’ll also discuss how top tier agencies are using competitive intelligence to optimize their advertising strategy in the digital space.
Exactly what is an advertising agency?
In our series, the Native Ad Opportunity, we’ve talked a great deal about the benefits of native advertising and the importance of Content Discovery Networks. By now we should be in agreement: native advertising has and will continue to revolutionize the digital advertising landscape.
In fact according to Patrick Albano, Head of Solutions EMEA at Yahoo, we’re seeing “a renaissance underway in digital advertising that is driving brands, publishers and consumers to communicate with each other in more personal and natural ways.” He adds, “Native advertising is an important piece of this evolution.”
To help you figure out how to best position yourself and start incorporating native ads into your media buying, we’ve compiled a list of what to do and what not to do when it comes to your native advertising strategy.