Last week, WhatRunsWhere was excited to be an exhibitor at ad:tech San Francisco; the conference where marketing, technology and media communities come together to share new ideas, network, and discuss solutions to new industry challenges.
Jenyo, one of our Account Executives giving a live demo of the WhatRunsWhere tool
ad:tech San Francisco 2015 welcomed over 5000 attendees that ranged from world renowned marketers, to digital media fanatics, top executives and everyone in between. The conference was buzzing with conversations around programmatic marketing, the shift to mobile and every other hot trend in the industry. With more than 130 senior level speakers from various companies including Google, LinkedIn, The Wall Street Journal, Starcom, Twitter and Publicis, – there was a lot of learning and networking to be done!
So what can companies and advertisers learn from a 2 day collaboration of the latest and greatest in the ad tech industry? We’ve summarised 4 key take-aways from ad:tech San Francisco 2015:
ad:tech San Francisco is happening May 20-21!
Our team will be at Booth 1217 and we’re eager to show you how to leverage our display and mobile tools to maximize your online media buying strategy.
ad:tech is a global conference and expo in the marketing world that brings technology, marketing, and media communities – both online and offline – together. At ad:tech its all about sharing new ideas, showcasing exciting technologies, and learning how to incorporate the best of all this into strategies that produce real results.
That’s why WhatRunsWhere is attending. We’ll be demonstrating how our technology is helping to revolutionize the way everyone advertises in the digital space. Drop by our booth to meet our COO and Co-Founder Max along with our awesome Sales Team: David, Conrad and Jenyo.
Don’t forget to BOOK A DEMO before heading to ad:tech so you learn the secret to getting ahead of the competition. Email our awesome sales team at email@example.com and schedule your demo now.
WhatRunsWhere is excited to announce our official sponsorship of this year’s Traffic MeetUp Online – the virtual Vertical Media and Online Advertising expo.
Conferences and industry shows are some of the best places to seriously improve your online advertising knowledge. There’s always something new to learn at speaker sessions. With industry experts attending, special guest speakers, and new technology being showcased, there’s plenty of opportunity to network or find quality leads. Unfortunately, showing up at these expos also usually means time away from the office, tiring travel logistics, and overcrowded schedules. The overwhelming preparations required can make anyone hesitant to go. Stopping you from capitalizing on major opportunities.
Luckily Traffic MeetUp Online provides all of the benefits of a normal conference, without any of the complications.
Looking to network, exchange ideas, and learn about industry trends – all from your computer screen? RSVP now for the free event taking place on May 5th – Sign up now!
We’ll see you there – virtually!
Last week WhatRunsWhere was happy to be one of the 67 exhibitors at MarTech in San Francisco. We were absolutely at home at the conference which unites our passion for technology and marketing.
Jordan, our Account Executive, happy to talk competitive intelligence for online display advertising.
MarTech 2015 witnessed twice the number of vendors since last year with over 1,800 companies in attendance, compared to only 947 in 2014. Such rapid growth in the marketing technology landscape indicates major shifts in the marketing world. Marketing is evolving and is now being driven by technology in an era where BIG DATA informs every decision. With 29 senior level speakers from nearly 30 companies, including Coca-Cola, Netflix, Dell, and LinkedIn just to name a few, there was plenty to learn.
So what does this budding partnership between marketing and technology mean for companies and advertisers? We’ve summarised 4 key take-aways from MarTech San Francisco 2015:
MarTech 2015 – the marketing tech conference that brings the world’s top marketing strategists and technologists together – is coming to San Francisco on March 31-April 1.
The team at WhatRunsWhere is excited to participate and jet off to the sun soaked coast for the show. We’ll be exhibiting and offering custom product demos at Booth 121 – come see the top competitive insights we have to offer!
Schedule a meeting with a member of our team by sending an email to David Kelly, our VP Business Development at: firstname.lastname@example.org. Or just drop by the booth, we’re happy to talk!
Prepare to learn about exciting new technologies and be inspired by the huge wealth of marketing and IT knowledge that will be showcased. Learn how to stay on top of the constantly changing marketing technology world and grow your own success.
We’ll see you there!
It’s almost time to start packing up to head to LeadsCon Las Vegas 2015. The opportunity to speak with industry experts, network and participate in valuable speaking sessions guarantees attendees will come back with valuable insight about direct response marketing and vertical media.
In the lead-up to the event, we chat with Conrad Bach, our Director of Sales, to discuss expectations for LeadsCon 2015.
On January 18, our Sales team will be exhibiting and offering product demos at the Meet Market table, at Affiliate Summit West. If you don’t catch them here, reach out to email@example.com to book a meeting.
Also, don’t miss the “How To Beat the Competition With The Right Intelligence Tools” session…
Our COO, Max Teitelbaum will be presenting on Mon, Jan 19 @ 2pm in the Astor Ballroom alongside Lori Weiman from The Search Monitor.
They’ll show you how merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.
See you in Vegas!!
Jordan, Account Executive & Wendy, VP of Marketing
We’re back from 3 days of hustle and bustle in The Big Apple! We exhibited, networked and attended a handful of informative sessions. If you missed the show or just need a quick refresher, here are the top 15 takeaways from ASE14 in 140 characters or less…
- For ad optimization, test variations with no more than 3 ads per ad set. Test copy, call-to-action and image.
- Go direct to advertisers for higher payouts. Check link on wheregoes.com to see entire path of affiliate links to find the true source.
- Adwords pro tip: use punctuation for longer headlines, ad extensions, keyword insertion.
- Free Shipping Is King! 69% of shoppers more likely to shop when free shipping is available.
- Google doesn’t want to make websites popular. They want to rank popular websites.
- Don’t use merchant data feed without editing, redirect links internally, moderate UGC, don’t sell out user trust.
- Recruit bloggers as affiliates. They bring new customers since they are typically first point of contact.
- Alternative attribution models incl time decay, first interaction, linear. Know the path your customers are taking and use most fitting one.
- DYK smokers and dog owners convert better for dating offers?!
- Don’t just Tweet, build “character” on social media.
- FB ads tip: expand your reach with “lookalike audiences” and use auto bid.
- People want to see ads that are educational, entertaining & evoke emotion.
- 5 pillars of affiliate management: recruitment, activation, policing, communicating, optimization.
- CPM works well for testing over CPC but be mindful of targeting. Better to learn lots about a smaller demographic.
- The biggest predictor of success? Grit!
You can also check out the slides from each session HERE. See you in Vegas in the new year for ASW15!