Tag Archives: Data Driven Marketing

[Infographic] Advertising Agencies: Past, Present, and Future

Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities extend into the digital advertising world to help truly engage with your audience?

WhatRunsWhere is taking a deep dive into the world of advertising agencies in a 3 part blog series. We’ll take you through the history of advertising agencies and discuss how digital technologies have changed the dynamics of this industry. With marketing technologies like WhatRunsWhere increasingly being used by digital marketers, we’ll also discuss how top tier agencies are using competitive intelligence to optimize their advertising strategy in the digital space.

Exactly what is an advertising agency?

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