Left, Right, Right, Left, Right. These are the motions that people have gotten used to since late 2012 when Tinder was released. For those not fully plugged into the online dating realm, Tinder is a location-based mobile dating app. It shows users others in their area, and interest is expressed based on what direction you swipe in.
It won’t be long though before users will see more on the app than carefully angled profile pictures. InterActiveCorp (IAC), Tinder’s parent company, has announced that they will be introducing advertising into the app in order to monetize it. Seeing as Tinder gets more than 800 million ‘swipes’ a day, this is going to affect a lot of ‘swipers’!
Tinder, however, isn’t the only mobile location-based dating app – and some of these other apps have already started making use of ads and monetizing. MeetMe and Are You Interested (AYI), have premium options that a user can pay for, but also feature ads in their free versions.
To prepare for the coming of ads on Tinder and other dating apps, let’s look at 3 advertising strategies seen on MeetMe and AYI…
1. A focus on placement
When a viewer is on-the-go, advertising placement must be strategically done so the viewer doesn’t have to do much searching to find it. If it takes more than a couple clicks to get to the ad, it’s likely the viewer will be lost.