In the previous installments of this blog series, we showed you the origins of the advertising industry, and explained how the digital era changed the dynamics of ad agencies. We even discussed the types of digital agencies that have emerged in the new era. By now you have a better understanding of the prominent place digital agencies hold in today’s advertising industry.
BUT these days just being a ‘digital agency’ is not enough. To stand out from the crowd these agencies need to employ marketing technologies that will give them and their clients a real leg up in the digital landscape. This brings us to our third and final installment of this series where we have determined what a digital agency needs to do to be successful in the future of digital advertising.
What does the future of digital marketing look like?
Last week we explored the origins of advertising agencies, and how the rise of the digital agency has transformed the industry. Today we highlight why marketing technologies are important to top advertising agencies, and showcase the work of some great digital agencies.
To recap, digital agencies came into play as early as the 1990s but really started to make waves in the early to mid-2000s. The internet and sudden outbreak of social media opened up new channels of advertising for marketers to conquer. Brands that previously relied on traditional methods of advertising (radio, TV, print) needed to infiltrate the digital landscape in a strategic way and do so FAST.
Why are digital agencies so important now?
Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities extend into the digital advertising world to help truly engage with your audience?
WhatRunsWhere is taking a deep dive into the world of advertising agencies in a 3 part blog series. We’ll take you through the history of advertising agencies and discuss how digital technologies have changed the dynamics of this industry. With marketing technologies like WhatRunsWhere increasingly being used by digital marketers, we’ll also discuss how top tier agencies are using competitive intelligence to optimize their advertising strategy in the digital space.
Exactly what is an advertising agency?