When we looked at major trends for 2016, native advertising was at the top of the list. This type of advertising has seen rapid growth and tons of digital marketers and publishers have experienced its success. Spend on native advertising is expected to reach $21 billion in 2018. That’s almost a 60% growth from the $7.5 billion expected spend in 2015. If you’ve invested in this type of advertising but haven’t been seeing the results you expected, the problem could be in the networks you’re using. Below we discuss four networks worth considering for a profitable native strategy.
We hear a lot about Big Data lately. It’s the newest trend shaping marketing practices for 2016. But when we think about it, this kind of mass data collection has been happening for years; when we swipe our credit cards at the mall, when we fill out a survey for that free giveaway and when we order pizza to our home address. While many people are skeptical and even fearful of Big Data, we’re looking at ways you can use it to your advantage when it comes to affiliate marketing.
The affiliate marketing landscape is constantly being impacted by new technologies, emerging trends and the availability of information. Big Data is yet another trend that is paving a new path for affiliate marketers and managers. How does affiliate marketing change in the presence of Big Data? What opportunities does Big Data bring to affiliate marketing? And how can this data be leveraged to build more profitable affiliate programs?
Spend on display advertising in the US is expected to surpass search ad spending for the first time this year. If banner ads are part of your online strategy, we want to help you make the most of your investment. We’ve outlined four quick tips that will help you get more ad clicks this year and beyond.
According to ComScore, Internet users see an average of 1,707 ads per month. Now, more than ever, digital marketers struggle to get their ads noticed online. How can you stand out from your competition, encourage engagement, and improve your brand? By building more effective ads, of course. And how do you do that? You can start by exploring these three trending ad types for your digital strategy:
Picture this: You’re exhibiting at a trade show and someone is very interested in your product. You talk to them for about 5 minutes and can tell that your product is definitely a great fit for their business needs. They don’t purchase your product right then and there because they’re in a rush, but they hand you their business card. Would you throw out their card? Or would you follow up with them?
Now consider this: 98% of visitors to your website will leave without making a purchase. Retargeting is your shot at following up with that 98% of visitors who ‘left a business card’ on your site. And yet, 4 out of 5 online marketers aren’t using retargeting to bring back lost prospects (Kissmetrics).
Why is this?
According to the Bank for International Settlements, there’s an average of $5.3 trillion traded in the Foreign Exchange (forex) market per day. That’s $1.3 trillion more than 3 years prior in 2010. In the US, there are 11.63 million people who are using online trading platforms to take advantage of this rapidly growing industry. Online trading brokers battle it out to be named the trading platform of choice among online traders.
2016 will be here before we know it! It’s never too early to start planning ahead for the New Year. What does your online marketing strategy look like for 2016? Have you considered programmatic or native advertising for the year ahead? What trends dominated the digital space in 2015 and will they last in the new year? We answered all of these questions and more in an exclusive interview with Garrett Gan from Thalamus.
Thalamus is the largest crowdsourced database of ad vendor data in the world. With 50,000+ partners, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors worldwide.
If you’re wondering what’s in store for the year ahead, read our interview below and start leveraging Garrett’s insights for your 2016 online marketing campaigns. Continue reading
WhatRunsWhere is excited to attend the upcoming ad:tech New York taking place November 4th & 5th. As one of the largest conferences for digital marketers, ad:tech welcomes thousands of professionals from global agencies, brands, publishers, and ad technology platforms.
So what are we looking forward to most at this action-packed conference?
- Hearing from major players in the digital game including American Express, Facebook, AMC Networks and Hulu (to mention a few)
- Getting exclusive insights from industry leaders including Laura Olin, President Obama’s 2012 campaign social media director, Jeremey Levine, SVP of Digital Sales at Live Nation and John Costello, President of Global Marketing and Innovation Dunkin’ Brands Inc.
- Checking out ad:tech’s newest feature on the Expo floor, the ad:tech International Pavilions, where countries with emerging startup scenes will be featured
- And of course, having the opportunity to connect with all of the passionate attendees (like you!)
Who will you meet from our team?
Jordan and Alex will be in the big apple for the upcoming conference and are eager to discuss how critical competitive intelligence is for anyone in the digital eco-system. Be sure to stop by Booth 501 in the Expo Hall to get a demo of WhatRunsWhere.
Or, if you’re planning your ad:tech NY agenda ahead of time, you organize a one-on-one meeting with Jordan or Alex by scheduling an appointment here.
We look forward to seeing you there!