Tag Archives: digital marketing

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4 Tools Every Digital Marketer Needs

In today’s digital marketing world, there are thousands of tools that exist to help you optimize your online strategy. So how do you know what to include in your marketing stack? Whether you’re trying to maximize your social reach, optimize landing pages, increase email response rates or develop a multi-channel strategy, you have a lot of tools to choose from. With so many tools available, the selection process can be overwhelming. BUT everyone’s needs are different.

If you’re feeling unsure about your current marketing stack or are seeking new tools to spice up your strategy, then this list is for you. We break down four key elements of your online marketing campaign and tell you which tools to use to optimize your success in that area. Whether you are a media buyer, affiliate manager, social media coordinator or anything in between, this list is your essential toolkit for online marketing success.

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Connect With Us At dmexco!

The Digital Marketing Exposition and Conference (dmexco) is fast approaching! WhatRunsWhere will be attending the conference that brings together the global digital economy on September 16th and 17th in Cologne, Germany.

This year at demxco, WhatRunsWhere will be rubbing shoulders with more than 500 expert speakers and 32,000 trade visitors (from over 100 countries). We’re very excited to be exhibiting at this premier global digital marketing event that brings together innovative businesses to share learnings on new business models and industry trends. With over 200 hours of conference programming, there is much to learn. 

If you are heading to Germany for this exciting conference, be sure to connect with our team. WhatRunsWhere’s CEO and Co-Founder, Max Teitelbaum, and Director of Business Development, Jordan Matheson, will be available to discuss how competitive intelligence is disrupting and changing the way we strategize media buying in the digital age.

MJ

Feel free to book a one-on-one meeting with either Jordan or Max by emailing sales@whatrunswhere.com.

We look forward to seeing you in a few weeks. Let’s GO to dmexco!

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5 Articles Every Lead Generation Expert Has Read

When it comes to lead generation in the digital age, B2B companies can no longer rely on the traditional methods that only consist of one or two points of contact with the customer. The selling process has witnessed a dramatic shift due to two main reasons:

1) The plethora of technology and lead-gen platforms available
2) The number of sales pitches people receive daily (I know you saw them in your inbox today)

These factors make it increasingly difficult to lead potential customers down a straightforward funnel of sales. B2B brands need to have several points of contact that actively maintain the attention and focus of their lead.

So how can you achieve the optimal strategy for generating leads in today’s distraction-filled digital world? We searched high and low to find you the best resources for tackling lead generation in today’s digital landscape. We figured this would be particularly helpful with LeadsCon, the premier conference for lead generation strategies, fast approaching. These articles will ensure you have a clear understanding of current trends, strategies and challenges before networking with a conference full of lead generating professionals. Even if you’re not attending LeadsCon, the resources below will ensure that you are on the right track when it comes to leveraging the latest trends and tools for lead generation.

Check out these 5 articles for mastering lead generation for best practices tips, tricks, and everything in between!

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Meet us at LeadsCon New York!

We had such a great time at ASE in New York and now our team is heading back to the Big Apple from August 24-26 to attend LeadsCon! We are thrilled to be part of a conference that brings together industry experts in online lead generation and direct response marketing verticals. We’re eager to network with marketers, learn from other industry leaders and contribute to the conversation on future trends in the industry.

Our team is also looking forward to connecting with all attendees, you can find us at Booth 307 from August 25-26, 11:00AM-4:00PM. Make sure to stop by to meet John and Jordan to discuss competitive intelligence and get a free demo!

We know you’ll be busy trying to fit in all the keynotes, sessions and lunches so to help organize your schedule you can book a FREE demo with WhatRunsWhere in advance. This way even if you can’t catch us on the exhibition floor we can still have the chance to connect. Email us at sales@whatrunswhere.com and book your demo now!

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See you at LeadsCon!

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Meet us at Affiliate Summit East!

WhatRunsWhere is thrilled to be both exhibiting and speaking at Affiliate Summit East which is taking place in New York from August 2-4.

This premier conference brings together agencies, affiliates, merchants, networks and vendors for three days of networking, education and discovery of the latest industry trends. One of the best aspects of Affiliate Summit East is the affiliate marketing experts who will be sharing their insights and personal experiences to help others in the industry succeed.

David Kelly, VP of Business Development

David Kelly, VP of Business Development

Our VP of Business Development, David Kelly, will be leading Session 5d on Leveraging Competitive Intelligence in Native Advertising on August 2nd, 3:30 – 4:00 PM. Get a better understanding of the ever-expanding native advertising opportunity and uncover the key components of an effective native campaign.

The WhatRunsWhere team will also be demonstrating how our tool is helping to breath new life into the affiliate marketing space.

Stop by Booth 1008 in the Ballroom Foyer to meet our awesome sales team: David, Jonathan, Sheldon and WhatRunsWhere Co-Founder and COO, Max Teitelbaum. Let us show you how WhatRunsWhere can benefit your business.

To help organize your time at ASE you can BOOK A DEMO now by emailing us at sales@whatrunswhere.com. Book your demo now!

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[Infographic] Battle of the Brands: Nike vs. Under Armour

So last month, the NBA finals went out with a bang as the Golden State Warriors won its first NBA title in 40 years. Cue the fanfare for #dubnation (meanwhile tears stream for Cavs fans). Cue also the insane celebrity brand endorsements. I’m talking about Under Armour’s plans to build a $1 billion athletic apparel empire centred on Stephen Curry (Have you visited their website recently? The man is all over it). 

Talk about brand power.

Curry is touted to become the NBA’s next big marketing megastar with a serious social following. With the support of Curry’s own brand power, coupled with a multi-device, cross-channel digital strategy, including social, will no doubt score some big bucks for Under Armour.

Under Armour, which beat out Adidas’ position as the second largest sporting brand in the U.S. last year, is smart to capitalize on Curry and the Warriors’ recent win. As Under Armour rises, there has been much discussion on the brand rivalry of Nike and Under Armour. While Nike is dominant in the athletic wear and sporting goods industry, Under Armour is definitely challenging the giant for a bigger slice of the market share.

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Image courtesy of Instagram.

The Nike vs. Under Armour rivalry is no doubt interesting, but is made even more compelling when we discuss the mirrored rivalry between LeBron James and Stephen Curry – on the court, and now off it too as brand ambassadors of these respective brands.

The comparison between James and Curry throughout the finals has been constant, with commentators dishing about their game on the court. But what about their marketing game?

Neilsen recently polled over 1,000 Americans to get a better understanding of fan allegiance. Overall, 65% and 53% of those surveyed considered James and Curry, respectively, to be successful athletes. But further inquiry resulted in some interested projected consumer behavior.

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Image courtesy of Kia.

The poll determined that LeBron James’ fans are “likely to be in the market for a new wireless service, as they’re 30% more likely than the average American to report planning to switch mobile carriers in the next 12 months. They’re also prospective car owners, 5% more likely to plan to buy a luxury vehicle in the next 12 months and 25% more likely to be on the hunt for a full-size car.”

Note that LeBron James is currently endorsing the 2015 Kia K900 Luxury Sedan, and has deals with Samsung and Nike.

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Image courtesy of @glamourchicpeek.

When it comes to the Fan Purchase Profile of Stephen Curry, Neilsen uncovered that they were 16% more likely than the general population to purchase deodorant, athletic gear, and men’s business clothing. Remember, he’s the face of Degree Deodorant for men, Under Armour, and Express.

With the advent of social media, brands big and small have even more ways of directly reaching audiences through the personal Instagram, Snapchat, Vine, and Twitter accounts of stars. The message is always clear: “this is the best brand, this product really works. I use it, now you have to try it – trust me.” Fans buy into it.

Celebrities already have an existing relationship with their fan base. They’re trusted, loved, revered. Celebrity endorsements help brands leverage this lucrative, highly targeted audience.

Digital media including social media offers huge opportunities for advertisers to get their message in front of diehard fans. So we decided to investigate the digital media game that puts the brand power of LeBron James and Stephen Curry head to head for Nike vs. Under Armour.

What were the digital ad strategies of Nike vs. Under Armour with these megastars at their helm? What kinds of ads did they use and where did they serve them? Scroll through the infographic below or download our report to find out.

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Media Buying 101: What Is Programmatic Buying?

This is the first article in an exclusive series that explores the complex world of Programmatic Media Buying. If you’d like to suggest a topic, please email us.

An Introduction to Programmatic Buying

I’m sure you hear this word thrown around quite a bit. Programmatic Media Buying – it’s ‘the future of online advertising’ – a means to completely remove all manual processes in digital advertising.

It’s an important buzzword that many people know of and use. But let’s be honest, there’s a lot of confusion surrounding this term and few actually know what it means.

Programmatic In a Nutshell

In short, programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time.

A simplified example of programmatic is the use of ad networks like AdWords, which is powered by algorithms, to serve highly targeted ads at viewers.

But programmatic has evolved to be much more complex than this. Once exclusive to search and display ads, programmatic now includes many more mediums, like video, and can be done across multiple channels (desktop and mobile).

Generally, it is a catch-all term that encompasses the leveraging of big data and technology including ad networks, ad exchanges, trading desks, demand-side platforms (DSPs), supply-side platforms (SSPs), exchange-based buying of ad inventory, real-time bidding (RTB), and ad networks to serve targeted and relevant experiences to consumers across channels. On the back end of things, algorithms filter ad impressions derived from consumer behavioral data, which allows advertisers to define budgets, goals, attribution, and optimize for reduced risk while increasing ROI with ease.

That’s a lot of jargon. Confused? Me too.

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Before we even begin to understand the many intricacies of programmatic media buying, we need to know why it came into demand, and define the many elements that programmatic encompasses.

So let’s break this down, and take it one step at a time.

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4 Key Take-Aways from ad:tech 2015

Last week, WhatRunsWhere was excited to be an exhibitor at ad:tech San Francisco; the conference where marketing, technology and media communities come together to share new ideas, network, and discuss solutions to new industry challenges.

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Jenyo, one of our Account Executives giving a live demo of the WhatRunsWhere tool

ad:tech San Francisco 2015 welcomed over 5000 attendees that ranged from  world renowned marketers, to digital media fanatics, top executives and everyone in between.  The conference was buzzing with conversations around programmatic marketing, the shift to mobile and every other hot trend in the industry. With more than 130 senior level speakers from various companies including Google, LinkedIn, The Wall Street Journal, Starcom, Twitter and Publicis,  – there was a lot of learning and networking to be done!

So what can companies and advertisers learn from a 2 day collaboration of the latest and greatest in the ad tech industry?  We’ve summarised 4 key take-aways from ad:tech San Francisco 2015:

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