Spend on display advertising in the US is expected to surpass search ad spending for the first time this year. If banner ads are part of your online strategy, we want to help you make the most of your investment. We’ve outlined four quick tips that will help you get more ad clicks this year and beyond.
If you’re a digital marketer, you’re no stranger to choosing a publisher for your direct media buys. At first, it seems easy: Find available inventory on a reputable publisher that you can afford. But there’s so much more to consider when choosing a publisher to host your ads.
How do you know where to place your ads? What publishers are going to give you the best bang for your buck? And what makes a ‘good’ publisher? Below, we’ve outlined important questions to consider when choosing the right publisher for your ads:
Picture this: You’re exhibiting at a trade show and someone is very interested in your product. You talk to them for about 5 minutes and can tell that your product is definitely a great fit for their business needs. They don’t purchase your product right then and there because they’re in a rush, but they hand you their business card. Would you throw out their card? Or would you follow up with them?
Now consider this: 98% of visitors to your website will leave without making a purchase. Retargeting is your shot at following up with that 98% of visitors who ‘left a business card’ on your site. And yet, 4 out of 5 online marketers aren’t using retargeting to bring back lost prospects (Kissmetrics).
Why is this?
According to the Bank for International Settlements, there’s an average of $5.3 trillion traded in the Foreign Exchange (forex) market per day. That’s $1.3 trillion more than 3 years prior in 2010. In the US, there are 11.63 million people who are using online trading platforms to take advantage of this rapidly growing industry. Online trading brokers battle it out to be named the trading platform of choice among online traders.
The holiday season is in full swing, which means brands are going head to head to compete for the attention of consumers through numerous advertising channels. With over 50% of shoppers planning to do their holiday buying online this year, there is no doubt that the digital channel is a major priority. Especially since brands can build digital holiday campaigns to drive online sales and in-store traffic.
One of the major digital trends being used to serve holiday campaigns this year is native advertising as brands can reach audiences in an unobtrusive way. These days, consumers are eager to learn about products through content and with native advertising, advertisers can reach audiences with creatives that seamlessly blend in with content being browsed on sites.
With brands under pressure to drive sales during the holiday season, WhatRunsWhere decided to investigate the online strategies of four major department stores, Macy’s, Nordstrom, Neiman Marcus and JCPenney. Eager to find out whose holiday campaigns are capitalizing on native advertising and whose missing out on a lucrative opportunity to drive sales? Get the answers below!
When it comes to fantasy football there is no doubt that a winning strategy requires a dedicated mind that leverages insights, does research and of course, learnings from the strategies of other fantasy football leaguers.
The same goes for building a winning display ad strategy in the fantasy football niche. Lucky for you, building a confident plan of action, requires going no further than our newest industry report on the fantasy football advertising landscape! With insights on three major players in the niche – DraftKings, FanDuel and NFL Fantasy – we put you in the ultimate draft pick position. So keep reading if you’re ready to set your winning fantasy football display ad lineup.
What’s informing your business strategy? With the massive amount of data available at our fingertips today, it’s easier than ever to access information about your target audience, business environment, and, most importantly, your competitors. Data helps inform not only your buying strategy but your overall business strategy as well.
More specifically, competitive intelligence data provides you with the insights you need to make well-informed business decisions and repositioning. Recently our Director of Marketing, Jenny Duong, was interviewed by ReachForce to provide insights on how to develop a business strategy using competitive intelligence. Below you can find a summary of her perspective on how to effectively use competitive intelligence to develop a strong business strategy in the digital world.
WhatRunsWhere was proud to be part of the 5th Annual Adsimilis Meetup that took place in Prague last week. This exclusive event brought together top affiliates for three days of high-level networking and discussion of new ways to grow affiliate businesses.
WhatRunsWhere CEO, Max Teitelbaum, led a session on the changes and challenges of display advertising in the affiliate marketing world. Max provided valuable insights and advice from his personal experience as an affiliate marketer. Here, we summarize his 5 key tips to display advertising success in the affiliate world. Read on to get Max’s exclusive insights!