In the age of technology, Video-On-Demand (VOD) streaming services have become the dominant way of consuming TV shows and movies. Netflix and Hulu are now household names. They afford the convenience of watching content whenever, wherever, and on whatever device you prefer. What does this shift in TV consumption mean for digital advertisers?
Are you guilty of binge watching the latest season of your favourite show? I sure am, and according to Neilson, more than 70% of Netflix and Hulu subscribers report streaming three or more episodes of the same show in one day (see we’re not alone!).
The online movie streaming industry has transformed the way we watch television shows and movies. We know Netflix and Hulu are some big names in the industry, but there could be another shift happening in light of the recent news that Apple may be launching its very own streaming network. The tech giant is already providing access to HBO NOW in the United States.
With so many eyes glued to different viewing screens, you can only imagine the surge of opportunities that have opened up for advertisers to engage with consumers. Display advertising is growing exponentially in the digital advertising landscape, so we decided to review the display strategies of top VOD services, Netflix and Hulu, to see who the louder advertiser is in the industry. Click on to view our infographic aget the answer!
Download our Free Industry Report to get a leg up on the adaptive display strategies from these top advertisers!
Edit: A previous version of this infographic alluded that US TV subscribers dipped below 40 billion, but this number has been edited to reflect the correct amount of 40 million.
Last week we explored the origins of advertising agencies, and how the rise of the digital agency has transformed the industry. Today we highlight why marketing technologies are important to top advertising agencies, and showcase the work of some great digital agencies.
To recap, digital agencies came into play as early as the 1990s but really started to make waves in the early to mid-2000s. The internet and sudden outbreak of social media opened up new channels of advertising for marketers to conquer. Brands that previously relied on traditional methods of advertising (radio, TV, print) needed to infiltrate the digital landscape in a strategic way and do so FAST.
Why are digital agencies so important now?
WhatRunsWhere is excited to announce our official sponsorship of this year’s Traffic MeetUp Online – the virtual Vertical Media and Online Advertising expo.
Conferences and industry shows are some of the best places to seriously improve your online advertising knowledge. There’s always something new to learn at speaker sessions. With industry experts attending, special guest speakers, and new technology being showcased, there’s plenty of opportunity to network or find quality leads. Unfortunately, showing up at these expos also usually means time away from the office, tiring travel logistics, and overcrowded schedules. The overwhelming preparations required can make anyone hesitant to go. Stopping you from capitalizing on major opportunities.
Luckily Traffic MeetUp Online provides all of the benefits of a normal conference, without any of the complications.
Looking to network, exchange ideas, and learn about industry trends – all from your computer screen? RSVP now for the free event taking place on May 5th – Sign up now!
We’ll see you there – virtually!
Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities extend into the digital advertising world to help truly engage with your audience?
WhatRunsWhere is taking a deep dive into the world of advertising agencies in a 3 part blog series. We’ll take you through the history of advertising agencies and discuss how digital technologies have changed the dynamics of this industry. With marketing technologies like WhatRunsWhere increasingly being used by digital marketers, we’ll also discuss how top tier agencies are using competitive intelligence to optimize their advertising strategy in the digital space.
Exactly what is an advertising agency?
Football isn’t the only cause of hype around the Superbowl. Each year, televised Superbowl ad space is some of the most coveted, with advertisers competing for the opportunity to reach millions of viewers, affixed with a multi-million dollar price tag. Good or bad, Superbowl TV ads are guaranteed to keep America (and the advertising world) talking long-after the the referee signals the end of the game.
With the onset of multi-screen viewing changing the way users consume ad content, advertisers need to consider how viewers are interacting with ads across TV, desktop, tablet and mobile. Smart advertisers are looking at how they can extend the TV ad experience as part of their digital display strategy.
In this infographic, we take a look at the Superbowl online ad strategy of three top advertisers – T-Mobile, Nationwide, and Doritos.
To find out how you can gain further online display insights, visit WhatRunsWhere!
Online advertising is a highly competitive space. The volume of online competition is consistently on the upswing – as demonstrated by the fact that online ad spend has been increasing at a rate of 13% per year, growing to encompass $52.8billion in 2014 alone. Taking this into account, there’s a huge opportunity for advertisers who are able to reach the right audience, cut through the clutter and rise above the competition.
Harness your competition
The best way to deal with abundant competition is to use it to your advantage. Competitive Intelligence can provide you with deep, strategic insights into what’s working (or not working) for the brands you’re up against. This subsequently allows you to capitalize on the success they’ve had, and avoid the time and money invested in their mistakes.
Where do you start?
With such a wealth of data to put to use, it can be difficult just to take the first step. In the infographic below we detail exactly how you can leverage data from your competition to increase the success of your own ad strategy (as demonstrated by Diet & Weight-Loss top performer: Jillian Michaels).
The holiday season leads to many people daydreaming of travel.
Whether it’s to the beaches of an exotic destination, or the cozy living room of a distant relative – flights and hotels are getting fully booked by the second.
These exciting holiday trips can be booked from anywhere at any time, thanks to the ease and convenience of online travel sites. Travel sites see a huge share of their profit from this time of year, which can be attributed to the fact that during Christmas and New Year’s, the number of long-distance trips planned increases 23% (as reported by the U.S. Department of Transportation).
With top travel sites aggressively competing for consumer attention this time of year, we just had to dive in and explore their ad strategy.
Going for a night on the town in hopes of finding ‘the one’ is quickly becoming obsolete.
People are increasingly opting to instead stay in, log on, and browse through thousands of online dating profiles to find that special someone.
With the dating game evolving so drastically, a wealth of dating sites and apps have come out to keep up with the modern dater. This growth of online dating platforms for consumers to choose from has lead to an aggressive competition in the online dating industry (which has quickly become a huge multi-billion dollar market).
While the average online dater judges profiles on their ‘dating strategy’, we took it a step further and dove into the ad strategy of top-performing advertisers in the online dating industry.