Last week, the WhatRunsWhere team jetted off to Berlin to attend Performance Marketing Insights (PMI). This marketing conference welcomed more than 800 senior executives globally to network, strategize, and discuss the evolutionary future of performance marketing.
Attendees included advertisers, publishers, networks, agencies, affiliates, and adtechs from around the world. It was two days of informative keynotes and insightful panels led by industry leaders from companies including Matomy Media Group, Salesforce, RetailMeNot, and hotels.com.
PMI attracted a wide variety of industries, but there were two prominent verticals, retail (making up 22% of ticket holders) and travel that seemed to dominate in conversation and in attendance.
So what can brands and advertisers learn about the travel and retail industries when it comes to the future of performance marketing? We’ve summarized the top takeaways for both verticals below.
ad:tech San Francisco is happening May 20-21!
Our team will be at Booth 1217 and we’re eager to show you how to leverage our display and mobile tools to maximize your online media buying strategy.
ad:tech is a global conference and expo in the marketing world that brings technology, marketing, and media communities – both online and offline – together. At ad:tech its all about sharing new ideas, showcasing exciting technologies, and learning how to incorporate the best of all this into strategies that produce real results.
That’s why WhatRunsWhere is attending. We’ll be demonstrating how our technology is helping to revolutionize the way everyone advertises in the digital space. Drop by our booth to meet our COO and Co-Founder Max along with our awesome Sales Team: David, Conrad and Jenyo.
Don’t forget to BOOK A DEMO before heading to ad:tech so you learn the secret to getting ahead of the competition. Email our awesome sales team at email@example.com and schedule your demo now.
It’s almost time to start packing up to head to LeadsCon Las Vegas 2015. The opportunity to speak with industry experts, network and participate in valuable speaking sessions guarantees attendees will come back with valuable insight about direct response marketing and vertical media.
In the lead-up to the event, we chat with Conrad Bach, our Director of Sales, to discuss expectations for LeadsCon 2015.
On January 18, our Sales team will be exhibiting and offering product demos at the Meet Market table, at Affiliate Summit West. If you don’t catch them here, reach out to firstname.lastname@example.org to book a meeting.
Also, don’t miss the “How To Beat the Competition With The Right Intelligence Tools” session…
Our COO, Max Teitelbaum will be presenting on Mon, Jan 19 @ 2pm in the Astor Ballroom alongside Lori Weiman from The Search Monitor.
They’ll show you how merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.
See you in Vegas!!
ad:tech NYC is happening November 5-6!
Drop by Booth 401 and find out how you can leverage our display and mobile tools to find new traffic sources, get inspiration for your banners and split-tests, and maximize your media buys.
Our COO and Co-Founder, Max will be there along with our awesome Sales Team: David, Conrad and Jonathan.
Bring us a business card and you may just win a set of Beats By Dre Wireless On-Ear Headphones! There will be a draw on November 5-6, so make sure you stop by.
Get ahead of your competition and BOOK A DEMO in advance by emailing our VP of Business Development david (at) whatrunswhere (dot) com.
Here we go again! ad:tech SF is happening March 26-27 at the Moscone Center West. Max, David, Conrad and Jonathan will be there with their spy gear so make sure you stop by Booth 2724.
ad:tech is the premium advertising and tech conference that draws in close to 200 exhibitors and 8,500+ attendees. It’s two action-packed days filled with keynotes, and education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers, nonstop networking and more.
We are giving away an All Access Pass (valued at $1795). This includes: access to all conference sessions, keynotes, lunch, Expo Floor and special events including Happy Hour. Contest ends Wednesday, March 19 at 11pm PST.
Enter to win by following us on Twitter @WhatRunsWhere and
tell us why you want to attend #adtechSF.
Photo Courtesy of @CloudRaker
The team is back from an informative and fun-filled two days at Dx3 Canada, Toronto’s Digital Advertising trade show.
This was our first time attending Dx3 as an exhibitor. Our Sales Team manned the booth while our Marketing and Customer Support Teams were out and about on the floor networking and collecting cool swag.
From all the awesome networking, to the informative sessions, to the ultra-innovative booths (shoutout to Art & Science!) we definitely learned a lot and had a blast.
Here are 10 key takeaways from the show in (mostly) 140 characters or less:
SMX is one of the best conferences for SEO and SEM. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and there are tons of networking opportunities.
Come by Booth #407 and say hello to our Sales Team!
Our VP of Biz Dev, David Kelly will also be speaking about Taking Your Campaigns to the Next Level on Tuesday, March 11 (4:40pm – 5pm) in Theater A.
We’re giving away one All Access Pass (valued at $1795)!
To enter our contest, complete BOTH these steps:
1) Comment below and tell us how you use competitive intelligence and why it’s important in your advertising strategy.
(Don’t forget to include your email or Twitter so we can contact the winner.)
2) Follow us on Twitter @whatrunswhere and send us a Tweet with the hashtag #SMX.
We will chose a winner based on the best answer. Passes cannot be transferred. If you are selected and don’t reply within 48 hrs, your pass will be given to a runner-up winner. This contest closes on March 3 at 11pm PST. Good Luck!
Interested in buying more tickets?
Receive a 10% discount when you use the Partner Code: WHATRUNSWHERESMXW14 (case sensitive) Head over to SMX’s site NOW to get pre-show prices!