The holiday season is in full swing, which means brands are going head to head to compete for the attention of consumers through numerous advertising channels. With over 50% of shoppers planning to do their holiday buying online this year, there is no doubt that the digital channel is a major priority. Especially since brands can build digital holiday campaigns to drive online sales and in-store traffic.
One of the major digital trends being used to serve holiday campaigns this year is native advertising as brands can reach audiences in an unobtrusive way. These days, consumers are eager to learn about products through content and with native advertising, advertisers can reach audiences with creatives that seamlessly blend in with content being browsed on sites.
With brands under pressure to drive sales during the holiday season, WhatRunsWhere decided to investigate the online strategies of four major department stores, Macy’s, Nordstrom, Neiman Marcus and JCPenney. Eager to find out whose holiday campaigns are capitalizing on native advertising and whose missing out on a lucrative opportunity to drive sales? Get the answers below!
Real-time bidding (RTB) is quickly becoming one of the leading methods of selling and purchasing online ad inventory – it is expected to grow 72% this year, and will be a $7 billion market by 2016. A recent paper from the University College London sheds new light on the mechanics, subtle patterns, and areas of improvement in real-time bidding.
Join us on Thursday, May 9 (1 PM — 2 PM EST) for a live webinar and Q&A session with Phil Frost, Managing Partner at Main Street ROI and our VP Business Development, David Kelly.
Here’s What This Free Webinar Will Do For You:
- If you’re just getting started, you’ll learn why the GDN is one of the BEST places to advertise online.
- You’ll learn about the costly mistakes that cause most advertisers to LOSE money, as well as the #1 difference between successful and unsuccessful GDN advertisers.
- Whether you’re already advertising or just getting started, you’ll get step-by-step advice for profiting with Google Display Network advertising.
Hope to see you all there!
We added 2 new resources to help you maximize your media buying.
Check out our Beginner’s Guide To Advertising On Google’s Display Network and open up a whole new channel of traffic, leads and customers. Meanwhile, do you need help polishing up your display ads? Get tips and tricks on making top-performing ads with our How To Create Great Display Ads e-book.
Get’em while they are hot! Both can be downloaded for free right HERE!