Content, content, content – producing quality content is key to connecting with audiences. More than ever, companies are publishing original content through blogs and guest blogs. But does the same rule apply to affiliate marketers?
Blogging has become an essential channel of communication that offers a more intimate way of sharing information and connecting with customers. Most company websites have a tendency of being one dimensional in terms of informing readers about the company. They’re also usually one directional since they “talk at” customers. But blogs are different: they’re a place for companies and customers to engage in ongoing conversations about original, interesting, educational, or entertaining content. Content shared on company blogs can range from product launches, tips & tricks, industry trends to customer success stories, infographics, and everything in between.
Another part of the blog ecosystem is guest blogging. A guest blog is when a blog owner features the writing and opinion of someone else – usually an industry influencer – on their blog to share new insight with their audience. The benefit? Both the blog owner and guest writer are able to share the content with both of their audiences to extend their voice to a much larger reach.
Guest blogging was the topic of discussion in a recent live Twitter chat hosted by SEMrush and Website Magazine – whom we’ve guest blogged for before! The chat got us thinking about how some of the top affiliate marketers out there are also some of the best bloggers that produce great original content. The question is why?