Tag Archives: Guest Post

On Blogging: Is Content Creation Relevant to Affiliate Marketers?


Content, content, content – producing quality content is key to connecting with audiences. More than ever, companies are publishing original content through blogs and guest blogs. But does the same rule apply to affiliate marketers?

Blogging has become an essential channel of communication that offers a more intimate way of sharing information and connecting with customers. Most company websites have a tendency of being one dimensional in terms of informing readers about the company. They’re also usually one directional since they “talk at” customers. But blogs are different: they’re a place for companies and customers to engage in ongoing conversations about original, interesting, educational, or entertaining content.  Content shared on company blogs can range from product launches, tips & tricks, industry trends to customer success stories, infographics, and everything in between.

Another part of the blog ecosystem is guest blogging. A guest blog is when a blog owner features the writing and opinion of someone else – usually an industry influencer – on their blog to share new insight with their audience. The benefit? Both the blog owner and guest writer are able to share the content with both of their audiences to extend their voice to a much larger reach.

Guest blogging was the topic of discussion in a recent live Twitter chat hosted by SEMrush and Website Magazine – whom we’ve guest blogged for before! The chat got us thinking about how some of the top affiliate marketers out there are also some of the best bloggers that produce great original content. The question is why?

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Popular Guest Post Roundup

GuestPostRoundUp2014

With busy season taking a toll on your schedule, it can be hard to keep up on the latest tips for online advertising and marketing. Lucky for you, now’s your chance to catch up!

Sit back, minimize all of your campaigns and spreadsheets, and take a look at a roundup of our most popular recent guest posts…

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Winning the Digital Ad Game: 6 Tactics to Boost Your Advertising ROI

With the average banner click-through rate (CTR) falling around 0.1%, some people think display advertising has lost its effect.

But look at these stats from the U.K.:

  • Digital adspend grew £435 million in the first half of 2013.
  • Search is the top category, with 59% of the total.
  • Display has 23% of the total, making it the fastest growing category.
  • Banner ads take 44%.

In the U.S., growth is forecasted year over year through 2017, even taking into account the anticipated move from desktop to mobile:

display-advertising-tactics

Image Source

Clearly, the digital ad game is still in play.

And yes, banner blindness and low CTR are real problems that marketers must work through with every ad created, but it isn’t necessarily display advertising that’s causing the issue.

This one might sting a little, but the problem is more likely a lack of strategy. (Don’t fret. This article is here to help you out!)

Display advertising is one of the most effective ways to create brand awareness at the front end of your sales funnel. It helps strengthen brand recall and connect your brand to whatever your consumer is searching for.

For example, Intuit’s tax preparing software Turbotax has a number of text ads that come up when searching key terms such as ‘taxes,’ ‘do my own taxes,’ or ‘how to do my taxes.’

Take a look…

display-advertising-tactics

These ads are designed to align with the search terms plugged in by the user. The same context can be found with display ads by simply selecting other, more opportune ad placements. (More on that later.)

Display and text adverting is a very powerful way to drive traffic and strengthen your brand. However what works for one brand or industry, doesn’t always work for others.

Just like any other form of marketing, it takes research, data, and testing to figure out how display advertising can help your business.

Start building your highly effective customized display and text advertising strategy by using these 6 key tactics…

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Popular Guest Post Roundup

Here we go again!  We’re sharing our top guest posts — everything from affiliate marketing tips to native advertising to ways on how you can drive up your search ad CTR!

 

4 Ways To Drive Up Your Search Ad CTR via HasOffers

Google Adwords

Before you call it quits on your Adwords campaign, try these quick and simple (but often neglected tactics) on how to optimize your search ads and lift your CTR. Read here >

 

What Is Native Advertising and Does It Really Work? via The Agency Post

Buzzfeed

Native advertising is one of those buzzwords that is casually thrown around in agency meetings so what is it and how do you make it work for your business? Read here >

 

12 Ways To Market On A Startup Budget via Business2Community

Gold piggy bank with coins

No money? No problem! A huge budget for glitzy advertising doesn’t always guarantee leads or sales.  The key to effective marketing is to contribute relevant and quality content that lets consumers know exactly what’s in it for them.  Here are my top tips for the lean small business owner… Read here >

 

How To Craft A Brilliant Email Campaign via Soho

Email Marketing

Email is a cheap and underrated way for small businesses to build their brand and generate leads, but how can you ensure that your newsletter doesn’t get sent straight to the trash? Here are 6 ways to create amazing email content that your subscribers will want to read! Read here >

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Guest Post Roundup – From Retargeting to Boosting Your CTR to Winning Back Customers!

Get caught up with the latest online advertising, marketing and mobile news and tips.  It’s time for a roundup of our most popular guest blog posts!

6 Fast & Easy Ways To Boost Your Adwords CTR via Revenews

CTR

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick. Here are my six fast and easy ways (each one can be done under 5 minutes) to help you lower your costs while optimizing your Adwords campaigns…

 

How To Win Back Lost Customers via Soho

fish jumping out of bowl

Oops! You messed up and lost your customers… now what?!  You can always beg at their door with chocolates and bribes but here are more efficient ways to win them back (and keep them around)…

 

Going Back For Seconds: How To Remarket to Your Retargeted Customers via The Agency Post

Retargeting Ads

So, did you manage to convert that window shopper into a paying customer? Job well done! But the success of your retargeting campaign shouldn’t end there. There are still plenty of opportunities to engage a converted user and bring him or her back for second and third purchases without appearing like a silent stalker…

 

Why Your Ads Are Under Performing via ReTargeter

Ads

Before you decide to call it quits, revisit your display strategy and see if you’re committing any of the following common design mistakes...

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Guest Post Roundup

We’ve been busy guest posting and wanted to share these top articles with you…

7 Ways to Increase Engagement With Mobile Ads via StreetFight Mag

Mobile Ads

Mobile is all the talk these days but do you know how to really engage consumers with your mobile ads?   We had the chance to contribute and learn what works and doesn’t work with industry experts like TapJoy, CraveLabs, Retailigence and more.

 

Retargeting: Yay or Nay? via Agency Post

Retargeting Ads

Have you been retargeted lately?  What do you think… is it a friendly nudge or the silent stalker?  Our latest guest post for The Agency Post discusses 6 steps on how to create a successful retargeting campaign without being annoying!

 

6 PROVEN $ Making Tips + Ad Examples! via Ads.Pof.com

POF Pro

Last month we announced the integration of our data with POFpro, their Premium Tracking & Optimization Platform.  Go check them out if you haven’t already!  Tracking automation and scaling your campaigns on POF just got way easier.  We also wrote a guest post offering $ making tips and ad examples so if you are a marketer for a dating site or any niche that is highly competitive, you don’t want to miss out on reading this post!

 

Featured Startup Pitch via StartUp Beat

Startup Founder

Every startup has a story. Here’s our Featured Startup Pitch from our Co-Founders, Mike Cojanu and Max Teitelbaum.

 

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3 Types of Advertising on Blogs to Jolt More Interest in Your Business

 by Stephanie Furlan, Marketing Coordinator at Atomic Reach

Running dry on ideas on how to freshen up interest for your business?  Seek advertising opportunities with bloggers and publishers to jolt your marketing and publicity strategy. In Technorati’s 2013 Digital Influence Report, “According to consumers, blogs are more influential in shaping opinion than Twitter, and when it comes to affecting purchase decisions, more important than Facebook.” Here are three types of advertising that bloggers can take part in to help promote your business:

nner ad sizes

Online Ads

Online ads a.k.a banner ads are a form of paid media. Some bloggers and publishers have their stats (on unique visitors, demographics, etc) on their website or you can send a request to gain access to their media kit. Then, you can determine whether or not to advertise with them or find out what kind of ad space is available.

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Two Metrics You Need To Know To Throw A Jet Engine Behind Your Mobile User Acquisition

by Robin Campbell, Marketing at Tapstream

mobile users acqusition

As competition rises, one of the biggest questions plaguing the minds of app makers today is “How do I get more users?”

The other day, Tapstream’s CEO, Slaven Radic, was chatting to an app company about exactly this, only to discover the app maker had no idea what his customer lifetime value was – that’s to say, how much he will earn from an average customer throughout their relationship. This is alarming considering he was ready to dive head-first into user acquisition.

The sexy veneer of taking action and roping-in new users is tempting, but there are some important numbers you need to know first.

Knowing your cost of customer acquisition (CoCA) and lifetime value (LTV)

Learning how much it costs to acquire a customer (CoCA) for a given channel and how much that user is worth to you (LTV) is the only way you can determine which sources of users are worth going after.

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