Tag Archives: Industry Reports

forex

Forex Companies Compete to be the Loudest Advertiser

According to the Bank for International Settlements, there’s an average of $5.3 trillion traded in the Foreign Exchange (forex) market per day. That’s $1.3 trillion more than 3 years prior in 2010. In the US, there are 11.63 million people who are using online trading platforms to take advantage of this rapidly growing industry. Online trading brokers battle it out to be named the trading platform of choice among online traders.

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How to Draft a Winning Fantasy Football Ad Strategy

When it comes to fantasy football there is no doubt that a winning strategy requires a dedicated mind that leverages insights, does research and of course, learnings from the strategies of other fantasy football leaguers.

The same goes for building a winning display ad strategy in the fantasy football niche. Lucky for you, building a confident plan of action, requires going no further than our newest industry report on the fantasy football advertising landscape! With insights on three major players in the niche – DraftKings, FanDuel and NFL Fantasy – we put you in the ultimate draft pick position. So keep reading if you’re ready to set your winning fantasy football display ad lineup.

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[Infographic] Battle of the Brands: Nike vs. Under Armour

So last month, the NBA finals went out with a bang as the Golden State Warriors won its first NBA title in 40 years. Cue the fanfare for #dubnation (meanwhile tears stream for Cavs fans). Cue also the insane celebrity brand endorsements. I’m talking about Under Armour’s plans to build a $1 billion athletic apparel empire centred on Stephen Curry (Have you visited their website recently? The man is all over it). 

Talk about brand power.

Curry is touted to become the NBA’s next big marketing megastar with a serious social following. With the support of Curry’s own brand power, coupled with a multi-device, cross-channel digital strategy, including social, will no doubt score some big bucks for Under Armour.

Under Armour, which beat out Adidas’ position as the second largest sporting brand in the U.S. last year, is smart to capitalize on Curry and the Warriors’ recent win. As Under Armour rises, there has been much discussion on the brand rivalry of Nike and Under Armour. While Nike is dominant in the athletic wear and sporting goods industry, Under Armour is definitely challenging the giant for a bigger slice of the market share.

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Image courtesy of Instagram.

The Nike vs. Under Armour rivalry is no doubt interesting, but is made even more compelling when we discuss the mirrored rivalry between LeBron James and Stephen Curry – on the court, and now off it too as brand ambassadors of these respective brands.

The comparison between James and Curry throughout the finals has been constant, with commentators dishing about their game on the court. But what about their marketing game?

Neilsen recently polled over 1,000 Americans to get a better understanding of fan allegiance. Overall, 65% and 53% of those surveyed considered James and Curry, respectively, to be successful athletes. But further inquiry resulted in some interested projected consumer behavior.

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Image courtesy of Kia.

The poll determined that LeBron James’ fans are “likely to be in the market for a new wireless service, as they’re 30% more likely than the average American to report planning to switch mobile carriers in the next 12 months. They’re also prospective car owners, 5% more likely to plan to buy a luxury vehicle in the next 12 months and 25% more likely to be on the hunt for a full-size car.”

Note that LeBron James is currently endorsing the 2015 Kia K900 Luxury Sedan, and has deals with Samsung and Nike.

expresscurry

Image courtesy of @glamourchicpeek.

When it comes to the Fan Purchase Profile of Stephen Curry, Neilsen uncovered that they were 16% more likely than the general population to purchase deodorant, athletic gear, and men’s business clothing. Remember, he’s the face of Degree Deodorant for men, Under Armour, and Express.

With the advent of social media, brands big and small have even more ways of directly reaching audiences through the personal Instagram, Snapchat, Vine, and Twitter accounts of stars. The message is always clear: “this is the best brand, this product really works. I use it, now you have to try it – trust me.” Fans buy into it.

Celebrities already have an existing relationship with their fan base. They’re trusted, loved, revered. Celebrity endorsements help brands leverage this lucrative, highly targeted audience.

Digital media including social media offers huge opportunities for advertisers to get their message in front of diehard fans. So we decided to investigate the digital media game that puts the brand power of LeBron James and Stephen Curry head to head for Nike vs. Under Armour.

What were the digital ad strategies of Nike vs. Under Armour with these megastars at their helm? What kinds of ads did they use and where did they serve them? Scroll through the infographic below or download our report to find out.

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[Infographic] The State of the Movie Streaming Industry 2015

In the age of technology, Video-On-Demand (VOD) streaming services have become the dominant way of consuming TV shows and movies. Netflix and Hulu are now household names. They afford the convenience of watching content whenever, wherever, and on whatever device you prefer.  What does this shift in TV consumption mean for digital advertisers?

Are you guilty of binge watching the latest season of your favourite show? I sure am, and according to Neilson, more than 70% of Netflix and Hulu subscribers report streaming three or more episodes of the same show in one day (see we’re not alone!).

The online movie streaming industry has transformed the way we watch television shows and movies. We know Netflix and Hulu are some big names in the industry, but there could be another shift happening in light of the recent news that Apple may be launching its very own streaming network. The tech giant is already providing access to HBO NOW in the United States.

With so many eyes glued to different viewing screens, you can only imagine the surge of opportunities that have opened up for advertisers to engage with consumers. Display advertising is growing exponentially in the digital advertising landscape, so we decided to review the display strategies of top VOD services, Netflix and Hulu, to see who the louder advertiser is in the industry. Click on to view our infographic aget the answer!

MovieStreaming2015

Download our Free Industry Report to get a leg up on the adaptive display strategies from these top advertisers!

Edit: A previous version of this infographic alluded that US TV subscribers dipped below 40 billion, but this number has been edited to reflect the correct amount of 40 million.

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[Infographic] The State of E-Commerce in 2015

Online shopping continues to be one of the biggest driving forces of growth in the commercial world. What does this mean for advertisers?

You do it, I do it, we all do it – shop online, that is. Its quick, easy and you don’t have to worry about the hassle of lineups. Just click and go.

Online shopping’s accessibility may be the very reason why in 2015 worldwide e-commerce B2C sales is expected to reach $1.7 trillion dollars, and at the top of consumers’ shopping lists is clothing.

For marketers, we’re talking about changes in both ad spending budgets and strategies. To keep up with the dynamic digital ad landscape, we’ve re-examined the display ad strategies of the women’s fashion e-commerce industry. In the summer of 2014 we dove into the strategies of top advertisers: ModCloth, NastyGal, ASOS, and Lulu’s. This time we’re looking at how they’ve altered their strategies in an increasingly saturated market, just in time for spring 2015. Check out our infographic below!

The State of e-Commerce - 2015

The State of e-Commerce – 2015

Download our Free Industry Report to get a leg up on the adaptive display strategies from these top advertisers!

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Insights & Analysis: Online Travel

report-dec2014The holiday season leads to many people daydreaming of travel.

Whether it’s to the beaches of an exotic destination, or the cozy living room of a distant relative – flights and hotels are getting fully booked by the second.

These exciting holiday trips can be booked from anywhere at any time, thanks to the ease and convenience of online travel sites. Travel sites see a huge share of their profit from this time of year, which can be attributed to the fact that during Christmas and New Year’s, the number of long-distance trips planned increases 23% (as reported by the U.S. Department of Transportation).

With top travel sites aggressively competing for consumer attention this time of year, we just had to dive in and explore their ad strategy.

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Insights & Analysis: Online Dating

report-nov2014

Going for a night on the town in hopes of finding ‘the one’ is quickly becoming obsolete.

People are increasingly opting to instead stay in, log on, and browse through thousands of online dating profiles to find that special someone.

With the dating game evolving so drastically, a wealth of dating sites and apps have come out to keep up with the modern dater. This growth of online dating platforms for consumers to choose from has lead to an aggressive competition in the online dating industry (which has quickly become a huge multi-billion dollar market).

While the average online dater judges profiles on their ‘dating strategy’, we took it a step further and dove into the ad strategy of top-performing advertisers in the online dating industry.

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Insights & Analysis: Fantasy Sports League

report-oct2014It’s that time of year again: Fantasy Football Season!

Everyone’s been talking about their draft picks, the upcoming game, and who’s the best in their league. But that’s just one side of it. The fantasy sports league garners a lot of media attention, including a huge presence in display advertising.

As the competition heats up, we dive into the fantasy football industry and find out which advertisers put on the best game face!

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