Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities extend into the digital advertising world to help truly engage with your audience?
WhatRunsWhere is taking a deep dive into the world of advertising agencies in a 3 part blog series. We’ll take you through the history of advertising agencies and discuss how digital technologies have changed the dynamics of this industry. With marketing technologies like WhatRunsWhere increasingly being used by digital marketers, we’ll also discuss how top tier agencies are using competitive intelligence to optimize their advertising strategy in the digital space.
Exactly what is an advertising agency?
Online shopping continues to be one of the biggest driving forces of growth in the commercial world. What does this mean for advertisers?
You do it, I do it, we all do it – shop online, that is. Its quick, easy and you don’t have to worry about the hassle of lineups. Just click and go.
Online shopping’s accessibility may be the very reason why in 2015 worldwide e-commerce B2C sales is expected to reach $1.7 trillion dollars, and at the top of consumers’ shopping lists is clothing.
For marketers, we’re talking about changes in both ad spending budgets and strategies. To keep up with the dynamic digital ad landscape, we’ve re-examined the display ad strategies of the women’s fashion e-commerce industry. In the summer of 2014 we dove into the strategies of top advertisers: ModCloth, NastyGal, ASOS, and Lulu’s. This time we’re looking at how they’ve altered their strategies in an increasingly saturated market, just in time for spring 2015. Check out our infographic below!
The State of e-Commerce – 2015
Download our Free Industry Report to get a leg up on the adaptive display strategies from these top advertisers!
Whether you’re a long-time pro, or just looking to get into the mobile gaming ad space, now is your chance to capitalize on big opportunity. By 2017 this rapidly expanding industry is expected to be worth a huge $40 billion. This means that advertisers, publishers, and networks in this space need to plan how to best capitalize on this staggering growth.
We explore market growth, and leverage competitive insights from top mobile games advertisers Clash of Clans, Clash of Kings, and Candy Crush Soda Saga. Find out more about how to generate top online advertising results for mobile games.
Campaign strategy planning is made easy through the use of competitive intelligence tools. Uncover strategic insights such as top traffic sources, best performing ad networks, and creative trends from top performers in any industry. These insights provide an understanding of the online advertising ecosystem and the tactics that have worked successfully for other top advertisers.
Reach out to our team to learn more about how WhatRunsWhere can provide competitive insights to enhance your ad strategy.