Tag Archives: Infographics

[Infographic] Fine-Tuning Your Real-Time Bidding Strategy

Fine-Tuning Your Real-Time Bidding Strategy

Real-time bidding (RTB) is quickly becoming one of the leading methods of selling and purchasing online ad inventory – it is expected to grow 72% this year, and will be a $7 billion market by 2016. A recent paper from the University College London sheds new light on the mechanics, subtle patterns, and areas of improvement in real-time bidding.

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