Tag Archives: Insights & Analysis Reports

Insights & Analysis: Online Travel

report-dec2014The holiday season leads to many people daydreaming of travel.

Whether it’s to the beaches of an exotic destination, or the cozy living room of a distant relative – flights and hotels are getting fully booked by the second.

These exciting holiday trips can be booked from anywhere at any time, thanks to the ease and convenience of online travel sites. Travel sites see a huge share of their profit from this time of year, which can be attributed to the fact that during Christmas and New Year’s, the number of long-distance trips planned increases 23% (as reported by the U.S. Department of Transportation).

With top travel sites aggressively competing for consumer attention this time of year, we just had to dive in and explore their ad strategy.

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Insights & Analysis: Online Dating

report-nov2014

Going for a night on the town in hopes of finding ‘the one’ is quickly becoming obsolete.

People are increasingly opting to instead stay in, log on, and browse through thousands of online dating profiles to find that special someone.

With the dating game evolving so drastically, a wealth of dating sites and apps have come out to keep up with the modern dater. This growth of online dating platforms for consumers to choose from has lead to an aggressive competition in the online dating industry (which has quickly become a huge multi-billion dollar market).

While the average online dater judges profiles on their ‘dating strategy’, we took it a step further and dove into the ad strategy of top-performing advertisers in the online dating industry.

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Insights & Analysis: Fantasy Sports League

report-oct2014It’s that time of year again: Fantasy Football Season!

Everyone’s been talking about their draft picks, the upcoming game, and who’s the best in their league. But that’s just one side of it. The fantasy sports league garners a lot of media attention, including a huge presence in display advertising.

As the competition heats up, we dive into the fantasy football industry and find out which advertisers put on the best game face!

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Insights & Analysis: eLearning

report-sept2014Gone are the days of being late for class. That is, unless your wifi is acting up.

That’s right –more and more students are moving out of the classroom and into the online world. With that, eLearning has quickly grown to become a $56.2 billion industry, and is predicted to double in size by 2015.

Our spies simply had to go in and do some investigating . We wanted to find out what we could learn from the eLearning online advertising landscape.

Take a look at the display and mobile strategies behind the big players in eLearning—American Intercontinental University, Full Sail University, Walden University and Capella University…

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As well, be sure to check out both Part 1 and Part 2 of our ‘Takeaways from the eLearning Advertising Landscape‘ featuring an infographic on Dedicated Media.

 

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Insights & Analysis: Comparative Travel Sites

TravelSitesYou know the scene: It’s cold and rainy outside, you’re trapped inside at home, just dreaming of some exotic destination. Well, thanks to online travel sites, your dreaming can now easily become a reality.

Gone are the days of using a travel agent – now to plan a trip, people just hop online and can book their all-inclusive getaway, or Eurotrip, in a matter of minutes. In fact, a whopping 57% of all travel reservations are now being made online! Needless to say, travel sites need to work hard to keep up with the demand and beat the competition!

This month, we look at both the display and mobile strategies from Comparative Travel competitors Expedia, Priceline, Trivago, and Hipmunk…

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Insights & Analysis: Women’s Apparel

report-july2014
Skip the busy dressing rooms. Forget the parking lots. Why head to the mall when you can shop for all the latest trends from the comfort of your home?

When online shopping was first introduced, many doubted that it would ever take off, especially with fashion.  Boy, were they wrong!

This year in the US, apparel and accessories revenue from e-commerce is expected to reach $52 billion and it’s showing no signs of slowing down. By 2018 fashion e-commerce is expected to reach a staggering $86 billion!

In our latest industry advertising report we took a look at today’s biggest women’s apparel e-tailers and what they’re doing to bring shoppers to their virtual stores.

Click HERE to check out our latest Insights & Analysis Report as we uncover the display and mobile strategies from NastyGal, ASOS, ModCloth and LuLu’s …

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Insights Report: Cosmetics Advertising

report-june2014

The cosmetic industry has a long and colorful history when it comes to advertising.  Back in the 17th and 18th centuries, European newspapers would place ads for face and hair whitening powder.

Today cosmetic brands continue to dominate television commercials, own spreads in magazines and are aggressively tapping into mobile.

This month, we take a deeper look into the business of beauty and the 4 key players who battle it out with powder puffs and mascara wands.

Click HERE to uncover the display and mobile strategies from L’oréal Paris, Covergirl, Maybelline and Revlon…

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Insights & Analysis: Advertising Landscape For Hosting Services

report-april2014

We took 180 days worth of data from our platform, ending in March of this year, and tracked the top nine hosting service providers.  We looked at over 35,500 placements across display, mobile and in-app channels to find out how these top hosting brands in the industry are approaching online advertising. 

Uncover their top performing ads, the channel mix behind their strategy, what ad networks they are using and more.

It’s free so CLICK HERE to view our newest industry advertising report and uncover online strategies from these top-performing advertisers…

Hosting Services

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