I met Charles (aka Dr. Ngo) a few years ago at Affiliate Summit and we chatted about our travels to Asia and his incredible track record in the industry. He truly is a leader in performance marketing, and has generated millions of dollars in leads for his clients since 2008. Charles specializes in generating traffic using paid traffic sources such as media buying, search, mobile, and social. He also writes about his experiences and learnings in the industry at CharlesNgo.com. Bookmark and read his blog, he keeps it real and it’s full of inspiration and awesome sauce! You can also follow him on Twitter. Now lets get onto my interview with the expert himself…
1) With an army of “make monies online” gurus, what’s your motivation for dropping knowledge bombs on your blog?
I discovered the industry by stumbling onto Shoemoney and John Chow’s blogs in 2007, and I had my first profitable campaign a few months later off an idea I saw on Nickycakes. You could say that blogs were important to my career development. I didn’t know anyone in this industry so reading blogs and WickedFire back in the day was my source of motivation during the bad times.
I’ve actually always wanted to start a blog but I felt that they were way too time-consuming. On top of that there’s a million other projects I could launch that would make more money with the amount of time I put in. What made me change my mind is I noticed almost all of my favorite affiliate blogs stopped updating. It was time to step up because someone has to lookout for the next generation of internet marketers.
My life is way more awesome than I deserve because of this industry and I want to give back to it. I don’t think I’m that smart – I’m just an average guy who stayed focused and worked his ass off. I want to share my passion and my mindset with anyone that gives me a chance. I want to change lives.