You’ve determined your target audience, established a business objective, created your ad, designed your landing page and set your campaign live. BUT the conversions aren’t coming in. What should you do? First off, don’t panic! The beauty of the digital world is that you can easily make changes to your campaigns even when they’re already live. In fact, you should constantly be viewing your campaign analytics to identify pain points where optimizations can be made to improve your results. While it’s critical to optimize every element of your ad campaign, this article will hone in on where the conversions actually happen: the landing page.
Regardless of what stage your campaign is in, try implementing these four optimization tactics and watch those conversions roll in.