Tag Archives: Lunch n Learn

How Affiliate Networks Use Competitive Intelligence

WRW Lunch n Learn

In our latest Lunch n Learn series, Moufid Al-Joundi, VP of Network Distribution at Mundo Media came in to talk about life at an affiliate network and how they use our tools and services to stay ahead of the game.  Here’s a recap:

What exactly does an Affiliate Manager do?

The role of an Affiliate Manager (AM) at a network is quite vast and involves recruiting and managing affiliates.  They ensure affiliates have all the assets they need to promote a particular advertiser/merchant and that they abide by the terms of the campaign. Think of them as the middle man or woman!

A good AM will work with an affiliate to promote the right offers (not just what makes him/her the most commission). The highest payout doesn’t necessarily keep a good affiliate around either but more importantly, they are looking to work with networks that pay on time, have reliable and timely support, are transparent and offer additional reward incentives that are unique.  Mundo has a Loyalty Program where publishers can earn points and trade them in for cool prizes like electronics and exotic vacations.

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What is Real-Time Bidding (RTB)?

WRW recently launched a Lunch n’ Learn series for their staff… so we can stay in the know and serve you better! Our first guest speaker was Steve Monti, the Director of Sales for SiteScout. Between mouthfuls of burritos, we learned about RTB’s , here’s the recap:

What is Real-Time Bidding (RTB)?

RTB is an online advertising technology that enables publishers (website owners) to sell advertising inventory through an ad exchange platform on an impression-by-impression basis as each impression becomes available on a publisher’s website (in real time). Think auctions for ad space!

RTB real time bidding

Forrester Research recently issued a report that says RTB is the “fastest growing segment of the online video advertising market,” having grown more than 100 percent in the last year. RTB is expected to grow another 70 percent this year, and by 2014, it will be responsible for nearly 25 percent of all online video spending.

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