Last week WhatRunsWhere was happy to be one of the 67 exhibitors at MarTech in San Francisco. We were absolutely at home at the conference which unites our passion for technology and marketing.
Jordan, our Account Executive, happy to talk competitive intelligence for online display advertising.
MarTech 2015 witnessed twice the number of vendors since last year with over 1,800 companies in attendance, compared to only 947 in 2014. Such rapid growth in the marketing technology landscape indicates major shifts in the marketing world. Marketing is evolving and is now being driven by technology in an era where BIG DATA informs every decision. With 29 senior level speakers from nearly 30 companies, including Coca-Cola, Netflix, Dell, and LinkedIn just to name a few, there was plenty to learn.
So what does this budding partnership between marketing and technology mean for companies and advertisers? We’ve summarised 4 key take-aways from MarTech San Francisco 2015: