On November 19th, WhatRunsWhere proudly hosted it’s very first Affiliate Marketing Meetup at our Toronto office. We welcomed Toronto’s diverse online marketing community which included affiliates, advertisers, and ad techs. It was a successful night of high-impact learning, networking, tasty cocktails and awesome food.
More than 50 members of Toronto’s online marketing community joined us for a packed house! They had the chance to hear from Co-Founder and CEO of WhatRunsWhere, Max Teitelbaum. and Chief Innovation Officer of Jumbleberry, Steve Jukes.
Max kicked off the presentations with a discussion on how to use competitive intelligence to build winning affiliate campaigns. He emphasized the importance of capitalizing on current industry trends including Native ads, HTML5 and mobile advertising. Drawing on his personal experience as an affiliate, prior to WhatRunsWhere, attendees were able to get expert advice on what it takes to be a successful performance marketer.
We were also proud to welcome Steve Jukes, CIO of Jumbleberry, who led an informative session on keys to success in the affiliate world. This included finding a competitive edge that will drive success and understanding any biases that could affect your campaign success.
We were thrilled to be able to bring together such a talented group of people from our local community. A HUGE THANK YOU to everyone who came out to make this Meetup a true success! Stay tuned for our next event.