Tag Archives: Mobile Advertising

Shifting Screens: Reebok

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Spending endless hours at the mall, drifting through racks, and trying on clothes, is quickly becoming just a piece of nostalgia. Fewer people are walking into the mall while more people are clicking through on retail banner ads.

Not surprisingly, the internet has quickly taken over as most consumers’ preferred method of shopping. It is predicted that online shopping retail sales will grow up to $370 billion in 2017.  

The dramatic up rise of mobile devices has certainly helped add fuel to this fire. Research further predicts that 131.4 million users will have made at least one purchase from their mobile device in 2016. Beyond purchasing from their mobile devices, customers are also more commonly doing their ‘pre-purchase research’ on multiple screens before entering their credit card digits, making it vital for brands to stay relevant across channels. 

Let’s dive into Reebok’s top display ads – both on desktop and mobile – to see how they have utilized each channel to ultimately maximize their brand reach….

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Shifting Screens: Big Fish Games

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Online gaming sounds like all fun and… well, games, but us advertisers know how much work gets put into advertising this massive industry. In fact, 40% of all gaming sales included apps and mobile games, resulting in mobile gaming revenue in the U.S. growing to over $2.2 billion.

Big Fish Games is a huge player in the mobile gaming industry. Like most online games that have been around a while they started as a desktop site, but as the user-base shifted to mobile, so did they.

From a mobile site to a variety of engaging apps, they know what the modern gamer is looking for and how to cater to it. They now have a large presence in both desktop and mobile – with unique and customized strategies developed for each.

Here we’ll compare Big Fish’s desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…

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Shifting Screens: Coupons.com

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Half Off! Save 75%! Buy One Get One Free! You can’t deny that these words get you excited! When shopping, most people are ecstatic to save a few dollars – this is why online Coupons are such a successful industry!

As you may have guessed, coupons have very quickly moved into the mobile realm.

Being able to collect coupons on your phone and have easy access to them while on the go dramatically simplifies the traditional coupon cutting process. That’s why Mobile coupons get 10 times the redemption rate of traditional coupons, and what lead to 10 billion mobile coupons being redeemed in 2013.

Here we’ll compare Coupons.com’s desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…

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5 Questions To Ask Before Making The Mobile Jump

MobileJump2

If all your friends jumped off a bridge, would you do it too? We’ve all heard the question before and the same logic applies now – but with Mobile Marketing.

Everyone who hasn’t been living under a digital rock knows how big of a deal Mobile Marketing is in 2014.  We no longer live in a PC-dominated world, with mobile phones outranking computers in a 5:1 ratio (prompting a 92% increase in Global Mobile Advertising revenue).

So… is your business doomed to failure if you haven’t made the shift? Maybe. But it’s not too late. Analyze your brand as it stands now and ask yourself these 5 questions before making the Mobile jump.

1. Where’s My Target?

There’s no sense in adopting something new if it won’t help you reach the right people. Determine if your target market are heavy app users, which sites do they frequent, if they tend to visit your site to gather information or likely to make a purchase.

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Shifting Screens: Dunkin’ Donuts

DunkinDonuts

The morning coffee is a tradition that most people can relate to. So companies in the ‘coffee shop’ industry take this into account and are adamant to put a priority on convenience to keep their customers loyal.

Just like with most other advertisers with brick and mortar locations, geo-targeting has become an especially popular feature for coffee retailers. With geo-targeting, advertisers are able target their audience through their smartphone’s GPS and deliver relevant ads based on their location.

While mobile is certainly a vital part for reaching their audience in real-time and directing them to where they can find you, advertisers like Dunkin’ Donuts still understand the value of reaching consumers through their desktop.

Here we’ll compare Dunkin’ Donuts’ desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…

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Shifting Screens: Travelocity

Travelocity

When was the last time you heard someone say “I’ll just ask my travel agent”? Been a while? That’s probably because of the surge of travel sites, reviews and tools that are now available online to help us plan the perfect trip.

As of May 2014, 57% of all travel reservations were being made online. Not to mention that another report found that 77% of people plan to book more trips from a smartphone in the next year.

Here we’ll compare Big Fish’s desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…

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Flirting With Ads: 3 Mobile Strategies Used In Dating Apps

Online-Dating

Left, Right, Right, Left, Right. These are the motions that people have gotten used to since late 2012 when Tinder was released. For those not fully plugged into the online dating realm, Tinder is a location-based mobile dating app. It shows users others in their area, and interest is expressed based on what direction you swipe in.

It won’t be long though before users will see more on the app than carefully angled profile pictures. InterActiveCorp (IAC), Tinder’s parent company, has announced that they will be introducing advertising into the app in order to monetize it. Seeing as Tinder gets more than 800 million ‘swipes’ a day, this is going to affect a lot of ‘swipers’!

Tinder, however, isn’t the only mobile location-based dating app – and some of these other apps have already started making use of ads and monetizing. MeetMe and Are You Interested (AYI), have premium options that a user can pay for, but also feature ads in their free versions.

To prepare for the coming of ads on Tinder and other dating apps, let’s look at 3 advertising strategies seen on MeetMe and AYI…

1. A focus on placement

When a viewer is on-the-go, advertising placement must be strategically done so the viewer doesn’t have to do much searching to find it. If it takes more than a couple clicks to get to the ad, it’s likely the viewer will be lost.

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Shifting Screens: Nutrisystem

SS_nutrisystemAny digital marketer knows that you always have to be ready for a change. A small one, a big one – any industry change must be efficiently adapted to for marketing success. However, sometimes it takes more than adaptation, sometimes an entire shift in practice is needed. And recently that shift has been for mobile marketing.

In 2013, mobile marketing ad spend grew more than 100% (Mobile Marketing Watch), and now a year later, it’s increased another 85% (BDLive).

It seems like it’s about time for us all to come to terms with the new mobile phenomenon. Yet despite the prevalence of handheld devices, it’s been reported that 97% of businesses have no idea how to take advantage of it (Mobile Commerce Press).

To help combat this confusion, lets see how top online performers are shifting their screens – from display to mobile…

This week, it’s for Diet & Weight Loss program – Nutrisystem!

Here we’ll compare Nutrisystem’s desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…

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