It’s no secret- there are A LOT of mobile ad networks out there. It makes sense, seeing as $17.5 billion will be spent this year to reach mobile users on their smartphones and tablets. With the emergence of mobile campaigns comes the influx of mobile networks. It seems like the list is growing every day. Admob. Admoda. AppLovin. AppBrain. InMobi. Millennial Media. AppNexus. LeadBolt. Advertising.com. These are just a few of the mobile networks digital advertisers can use for their mobile marketing. With so many options to choose from, it’s not always easy deciding on a mobile network that’s right for your campaign.
While there’s no ‘best’ network, here are 3 popular options to consider for 2016:
Whether you’re a long-time pro, or just looking to get into the mobile gaming ad space, now is your chance to capitalize on big opportunity. By 2017 this rapidly expanding industry is expected to be worth a huge $40 billion. This means that advertisers, publishers, and networks in this space need to plan how to best capitalize on this staggering growth.
We explore market growth, and leverage competitive insights from top mobile games advertisers Clash of Clans, Clash of Kings, and Candy Crush Soda Saga. Find out more about how to generate top online advertising results for mobile games.
Campaign strategy planning is made easy through the use of competitive intelligence tools. Uncover strategic insights such as top traffic sources, best performing ad networks, and creative trends from top performers in any industry. These insights provide an understanding of the online advertising ecosystem and the tactics that have worked successfully for other top advertisers.
Reach out to our team to learn more about how WhatRunsWhere can provide competitive insights to enhance your ad strategy.
The morning coffee is a tradition that most people can relate to. So companies in the ‘coffee shop’ industry take this into account and are adamant to put a priority on convenience to keep their customers loyal.
Just like with most other advertisers with brick and mortar locations, geo-targeting has become an especially popular feature for coffee retailers. With geo-targeting, advertisers are able target their audience through their smartphone’s GPS and deliver relevant ads based on their location.
While mobile is certainly a vital part for reaching their audience in real-time and directing them to where they can find you, advertisers like Dunkin’ Donuts still understand the value of reaching consumers through their desktop.
Here we’ll compare Dunkin’ Donuts’ desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…
Left, Right, Right, Left, Right. These are the motions that people have gotten used to since late 2012 when Tinder was released. For those not fully plugged into the online dating realm, Tinder is a location-based mobile dating app. It shows users others in their area, and interest is expressed based on what direction you swipe in.
It won’t be long though before users will see more on the app than carefully angled profile pictures. InterActiveCorp (IAC), Tinder’s parent company, has announced that they will be introducing advertising into the app in order to monetize it. Seeing as Tinder gets more than 800 million ‘swipes’ a day, this is going to affect a lot of ‘swipers’!
Tinder, however, isn’t the only mobile location-based dating app – and some of these other apps have already started making use of ads and monetizing. MeetMe and Are You Interested (AYI), have premium options that a user can pay for, but also feature ads in their free versions.
To prepare for the coming of ads on Tinder and other dating apps, let’s look at 3 advertising strategies seen on MeetMe and AYI…
1. A focus on placement
When a viewer is on-the-go, advertising placement must be strategically done so the viewer doesn’t have to do much searching to find it. If it takes more than a couple clicks to get to the ad, it’s likely the viewer will be lost.