According to ComScore, Internet users see an average of 1,707 ads per month. Now, more than ever, digital marketers struggle to get their ads noticed online. How can you stand out from your competition, encourage engagement, and improve your brand? By building more effective ads, of course. And how do you do that? You can start by exploring these three trending ad types for your digital strategy:
It’s no secret- there are A LOT of mobile ad networks out there. It makes sense, seeing as $17.5 billion will be spent this year to reach mobile users on their smartphones and tablets. With the emergence of mobile campaigns comes the influx of mobile networks. It seems like the list is growing every day. Admob. Admoda. AppLovin. AppBrain. InMobi. Millennial Media. AppNexus. LeadBolt. Advertising.com. These are just a few of the mobile networks digital advertisers can use for their mobile marketing. With so many options to choose from, it’s not always easy deciding on a mobile network that’s right for your campaign.
While there’s no ‘best’ network, here are 3 popular options to consider for 2016:
On November 19th, WhatRunsWhere proudly hosted it’s very first Affiliate Marketing Meetup at our Toronto office. We welcomed Toronto’s diverse online marketing community which included affiliates, advertisers, and ad techs. It was a successful night of high-impact learning, networking, tasty cocktails and awesome food.
More than 50 members of Toronto’s online marketing community joined us for a packed house! They had the chance to hear from Co-Founder and CEO of WhatRunsWhere, Max Teitelbaum. and Chief Innovation Officer of Jumbleberry, Steve Jukes.
Max kicked off the presentations with a discussion on how to use competitive intelligence to build winning affiliate campaigns. He emphasized the importance of capitalizing on current industry trends including Native ads, HTML5 and mobile advertising. Drawing on his personal experience as an affiliate, prior to WhatRunsWhere, attendees were able to get expert advice on what it takes to be a successful performance marketer.
We were also proud to welcome Steve Jukes, CIO of Jumbleberry, who led an informative session on keys to success in the affiliate world. This included finding a competitive edge that will drive success and understanding any biases that could affect your campaign success.
We were thrilled to be able to bring together such a talented group of people from our local community. A HUGE THANK YOU to everyone who came out to make this Meetup a true success! Stay tuned for our next event.
Spending endless hours at the mall, drifting through racks, and trying on clothes, is quickly becoming just a piece of nostalgia. Fewer people are walking into the mall while more people are clicking through on retail banner ads.
Not surprisingly, the internet has quickly taken over as most consumers’ preferred method of shopping. It is predicted that online shopping retail sales will grow up to $370 billion in 2017.
The dramatic up rise of mobile devices has certainly helped add fuel to this fire. Research further predicts that 131.4 million users will have made at least one purchase from their mobile device in 2016. Beyond purchasing from their mobile devices, customers are also more commonly doing their ‘pre-purchase research’ on multiple screens before entering their credit card digits, making it vital for brands to stay relevant across channels.
Let’s dive into Reebok’s top display ads – both on desktop and mobile – to see how they have utilized each channel to ultimately maximize their brand reach….
Half Off! Save 75%! Buy One Get One Free! You can’t deny that these words get you excited! When shopping, most people are ecstatic to save a few dollars – this is why online Coupons are such a successful industry!
As you may have guessed, coupons have very quickly moved into the mobile realm.
Being able to collect coupons on your phone and have easy access to them while on the go dramatically simplifies the traditional coupon cutting process. That’s why Mobile coupons get 10 times the redemption rate of traditional coupons, and what lead to 10 billion mobile coupons being redeemed in 2013.
Here we’ll compare Coupons.com’s desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…
If all your friends jumped off a bridge, would you do it too? We’ve all heard the question before and the same logic applies now – but with Mobile Marketing.
Everyone who hasn’t been living under a digital rock knows how big of a deal Mobile Marketing is in 2014. We no longer live in a PC-dominated world, with mobile phones outranking computers in a 5:1 ratio (prompting a 92% increase in Global Mobile Advertising revenue).
So… is your business doomed to failure if you haven’t made the shift? Maybe. But it’s not too late. Analyze your brand as it stands now and ask yourself these 5 questions before making the Mobile jump.
1. Where’s My Target?
There’s no sense in adopting something new if it won’t help you reach the right people. Determine if your target market are heavy app users, which sites do they frequent, if they tend to visit your site to gather information or likely to make a purchase.
When was the last time you heard someone say “I’ll just ask my travel agent”? Been a while? That’s probably because of the surge of travel sites, reviews and tools that are now available online to help us plan the perfect trip.
As of May 2014, 57% of all travel reservations were being made online. Not to mention that another report found that 77% of people plan to book more trips from a smartphone in the next year.
Here we’ll compare Big Fish’s desktop ads with the ads they run for their Mobile Site to see how they maximize their ad potential on each specific medium…
Left, Right, Right, Left, Right. These are the motions that people have gotten used to since late 2012 when Tinder was released. For those not fully plugged into the online dating realm, Tinder is a location-based mobile dating app. It shows users others in their area, and interest is expressed based on what direction you swipe in.
It won’t be long though before users will see more on the app than carefully angled profile pictures. InterActiveCorp (IAC), Tinder’s parent company, has announced that they will be introducing advertising into the app in order to monetize it. Seeing as Tinder gets more than 800 million ‘swipes’ a day, this is going to affect a lot of ‘swipers’!
Tinder, however, isn’t the only mobile location-based dating app – and some of these other apps have already started making use of ads and monetizing. MeetMe and Are You Interested (AYI), have premium options that a user can pay for, but also feature ads in their free versions.
To prepare for the coming of ads on Tinder and other dating apps, let’s look at 3 advertising strategies seen on MeetMe and AYI…
1. A focus on placement
When a viewer is on-the-go, advertising placement must be strategically done so the viewer doesn’t have to do much searching to find it. If it takes more than a couple clicks to get to the ad, it’s likely the viewer will be lost.