Tag Archives: Mobile Marketing

Major Mistakes To Avoid With Your Mobile Strategy

major mistakes mobile marketing

With people spending more and more time on their mobile devices, it has become imperative to have an effective mobile strategy.

And to add to the pressure, mobile users are particularly picky.  If your mobile site isn’t working correctly, it is reported that an astounding 46% will NEVER return to your site again. Yikes.

Here are three major mistakes to avoid when approaching mobile marketing…

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Powering Conversions With Multiple Screens

multi platform advertising This morning I woke up and checked the weather on my smartphone.  I then bundled up and headed for my morning train, where I proceeded to read the newspaper on my tablet. Upon reaching the office I logged onto my laptop and began sifting through my emails.

Within 2 hours of waking up, I had already accessed the online world using 3 different devices. And I’m not alone. As of June last year, it was reported that over 54% of American digital consumers were engaging with at least two platforms for online access.

With so many people using multiple devices to get online, it makes online marketing much more complex, but it also presents new opportunities.

 

Here are some pointers on how you can both tackle and take advantage of cross-platform advertising…

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3 Cardinal Rules for In-App Advertising

It has been almost seven years since the original iPhone was released. That was the final year that a non-smartphone was the top seller.

In-App Advertising

Caption: Nokia 1200 – Top Selling Mobile Phone in 2007

In 2008, the entire mobile experience shifted.  Apple opened the first mobile application store where apps could be downloaded directly onto your apple device.

A little over a year later Apple’s App Store had over 100,000 apps available for download, leading to the famous “There’s an app for that.” campaign.

In-App AdvertisingAlso within that first year, two more mobile app stores became available; Android’s Market and Blackberry’s App World.

Flash-forward to 2014, where 1 in 5 people have a smartphone and 1 in 17 people have a tablet, it’s safe to say mobile app downloads are on the rise.  Especially since 85% of mobile users prefer mobile apps to the mobile web.

When it comes time to downloading apps, 61% of mobile users want free apps, even if it means they feature in-app ads. Reports show that these in-app ads actually perform more than 11X better than standard banners ads.

Ding! Ding! Ding! Advertisers: Time to get your in-app advertising strategy in gear!

Here are 5 Cardinal Rules for In-App Advertising… Continue reading

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6 Things Online Retailers Can Learn from RetailMeNot

It’s a well-known fact that the majority of people like to save money with a good deal.  People have been bartering for deals since before money even existed.retailmenot

The option to pay less for a product or service can create a strong incentive to buy. This is why the distribution of coupons has been a widely used advertising tactic for over 200 years.

Although coupons have been successful at drawing in foot traffic for retailers, the cost of printing and distributing them often exceeds the ROI.  Furthermore, unless the coupons get into the hands of a well targeted audience, most end up in the trash.

Then came online coupons.

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6 Powerful Online Marketing Infographics

Prepare yourself!  You won’t be able to take your eyes off the screen.

We’ve compiled our past infographics and squeezed them all into one post.  From top ads, to 2014 trends, tips to improve your real-time bidding strategy, to everything you need to know about mobile marketing.  These 6 powerful online marketing infographics tell and show all.

Mobile Advertising: From Clicks To Taps [View Post]

 

Online Marketing Infographic

 

Top Display Ads of 2013 [View Post]

 

Top Ads 2013|

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What You Must Know About Mobile Marketing for 2014 [Infographic]

mobile-marketing-2014

Marketers: Are you taking advantage of mobile advertising?  If not, it’s time to get on it.

The industry of mobile marketing has seen tremendous growth over the past decade.  From text message marketing to QR codes to location-targeted ads – the advances in mobile strategies have been nothing short of incredible.

A study released by Mobile Marketer shares that mobile marketing grew into a $29 million industry in 2013 and is predicted to reach $50 million in this upcoming year.

As the global penetration of smartphones (22%) finally surpasses the number of people who currently own a PC (20%) it’s time for online marketers to recognize the fact that more and more people are turning to their phone over their computers to use the internet.

If you strictly advertise to desktops, you’re simply cutting your audience reach short.

Here are some revealing stats to keep in mind for mobile marketing in 2014… [Scroll down for Inforgraphic] Continue reading

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Top Blog Posts from 2013

The best way to start the New Year is by reviewing last year’s best lessons!

Here is a compilation of our Top Blog Posts from 2013…Top Blog Posts from 2013

8. Split-Testing Tips for Banner Ads

Have you ever felt like you wasted your time or money building a campaign that flopped? Don’t give up just yet! Find out how you can accurately split-testing different elements to improve your campaign success…

7. 5 tips for creating a spectacular mobile ad campaign

If you haven’t started taking advantage of mobile advertising, 2014 is the year to start! Here are 5 must-follow tips for making a successful mobile ad campaign…

6. How To Use Big Data For Your Online Marketing Strategy

One off the biggest marketing buzzwords from 2013 was “Big Data”. Here are 5 simple tips to help you figure out how to take all these raw numbers and turn them into something useful…

5. Ads that Actually Work: Looking at AT&T

Some of the best marketing advice ever shared: Don’t reinvent the wheel. Even a huge company like AT&T knows that it’s best to go with what works. Check out their top performing display ads to gain inspiration for your own campaigns…
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3 Tips For Planning Your App BEFORE Making One

Mobile Apps

 

Given all the changes and the enormous impact that mobile has had on the way we now consume information and shop, it’s hard to remember that mobile marketing has been around for only a decade.  But in the grand scheme of all things digital, it’s still quite young and evolving all the time.

Currently the issue many brands are facing is whether or not to invest in creating an app.  While having one can certainly help you to engage with your audience, it can also be a huge waste of time and money if it isn’t developed and marketed properly.


Here are 3 tips to help you plan out your app BEFORE making one…

1) Don’t Rush the Release

I know!  You’re so excited to get your app out to the public and start watching the download magic happen but is it really ready?   It is imperative to make sure your app is well tested prior to its release. App users are not patient and will quickly delete your app if it isn’t doing what it’s supposed to. Remember, one in four apps are downloaded only to be used once and never again. Also if your app has a lot of features, don’t launch it all at once.  Save it for the next update so you can keep your consumers engaged and continue adding value. Continue reading

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