According to ComScore, Internet users see an average of 1,707 ads per month. Now, more than ever, digital marketers struggle to get their ads noticed online. How can you stand out from your competition, encourage engagement, and improve your brand? By building more effective ads, of course. And how do you do that? You can start by exploring these three trending ad types for your digital strategy:
It’s no secret- there are A LOT of mobile ad networks out there. It makes sense, seeing as $17.5 billion will be spent this year to reach mobile users on their smartphones and tablets. With the emergence of mobile campaigns comes the influx of mobile networks. It seems like the list is growing every day. Admob. Admoda. AppLovin. AppBrain. InMobi. Millennial Media. AppNexus. LeadBolt. Advertising.com. These are just a few of the mobile networks digital advertisers can use for their mobile marketing. With so many options to choose from, it’s not always easy deciding on a mobile network that’s right for your campaign.
While there’s no ‘best’ network, here are 3 popular options to consider for 2016:
2016 will be here before we know it! It’s never too early to start planning ahead for the New Year. What does your online marketing strategy look like for 2016? Have you considered programmatic or native advertising for the year ahead? What trends dominated the digital space in 2015 and will they last in the new year? We answered all of these questions and more in an exclusive interview with Garrett Gan from Thalamus.
Thalamus is the largest crowdsourced database of ad vendor data in the world. With 50,000+ partners, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors worldwide.
If you’re wondering what’s in store for the year ahead, read our interview below and start leveraging Garrett’s insights for your 2016 online marketing campaigns. Continue reading
Last week, WhatRunsWhere was excited to be an exhibitor at ad:tech San Francisco; the conference where marketing, technology and media communities come together to share new ideas, network, and discuss solutions to new industry challenges.
Jenyo, one of our Account Executives giving a live demo of the WhatRunsWhere tool
ad:tech San Francisco 2015 welcomed over 5000 attendees that ranged from world renowned marketers, to digital media fanatics, top executives and everyone in between. The conference was buzzing with conversations around programmatic marketing, the shift to mobile and every other hot trend in the industry. With more than 130 senior level speakers from various companies including Google, LinkedIn, The Wall Street Journal, Starcom, Twitter and Publicis, – there was a lot of learning and networking to be done!
So what can companies and advertisers learn from a 2 day collaboration of the latest and greatest in the ad tech industry? We’ve summarised 4 key take-aways from ad:tech San Francisco 2015:
With people spending more and more time on their mobile devices, it has become imperative to have an effective mobile strategy.
Here are three major mistakes to avoid when approaching mobile marketing…
Marketers: Are you taking advantage of mobile advertising? If not, it’s time to get on it.
The industry of mobile marketing has seen tremendous growth over the past decade. From text message marketing to QR codes to location-targeted ads – the advances in mobile strategies have been nothing short of incredible.
A study released by Mobile Marketer shares that mobile marketing grew into a $29 million industry in 2013 and is predicted to reach $50 million in this upcoming year.
As the global penetration of smartphones (22%) finally surpasses the number of people who currently own a PC (20%) it’s time for online marketers to recognize the fact that more and more people are turning to their phone over their computers to use the internet.
If you strictly advertise to desktops, you’re simply cutting your audience reach short.
Here are some revealing stats to keep in mind for mobile marketing in 2014… [Scroll down for Inforgraphic] Continue reading
Given all the changes and the enormous impact that mobile has had on the way we now consume information and shop, it’s hard to remember that mobile marketing has been around for only a decade. But in the grand scheme of all things digital, it’s still quite young and evolving all the time.
Currently the issue many brands are facing is whether or not to invest in creating an app. While having one can certainly help you to engage with your audience, it can also be a huge waste of time and money if it isn’t developed and marketed properly.
Here are 3 tips to help you plan out your app BEFORE making one…
1) Don’t Rush the Release
I know! You’re so excited to get your app out to the public and start watching the download magic happen but is it really ready? It is imperative to make sure your app is well tested prior to its release. App users are not patient and will quickly delete your app if it isn’t doing what it’s supposed to. Remember, one in four apps are downloaded only to be used once and never again. Also if your app has a lot of features, don’t launch it all at once. Save it for the next update so you can keep your consumers engaged and continue adding value. Continue reading
Attention spans beware. Distractions are everywhere.
Everyone and their mother now have a smartphone.
Well, not quite. But it is predicted that by the end of 2013 one in five people on earth will have a smartphone.
Check out some mind-blowing facts about the move from desktop computers to smartphones and tablets in this illuminating infographic…