Tag Archives: News

We Just Launched The First In-App Ad Intelligence…

The ability to effectively reach audiences across Android phones, tablets and other devices represents an enormous opportunity for advertisers.

WhatRunsWhere InApp

 

To meet the growing needs for better intelligence when it comes to executing a strong mobile campaign strategy, we have been undercover working on a “secret awesomesauce”.  Today we are finally able to share the exciting news and our latest service… In-App ad intelligence!


What does this mean?

Advertisers can now gain access to our data of more than 20,000 Android apps. Having this intelligence means you can see where competitors’ ads are running, which specific ads are running there, who is selling those ads, and other information to help you develop a cost-effective mobile advertising campaign.


Here’s what our COO, Max Teitelbaum has to say:

This is a significant development, not only for WhatRunsWhere, but the entire Android app market.  Until now, apps have been an informational black hole for marketers seeking to implement effective campaigns. Advertisers and agencies were buying ads blind, with no real performance history data showing what types of ads had worked in what apps. Now, with the introduction of WhatRunsWhere’s in-app tool, advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment.

You can read the full press release on VentureBeat.

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WRW Update: Four New Countries Launched!

We get tons of great feedback about our product daily. We’ve listened to you and heard your need for more international coverage – so our BIG ANNOUNCEMENT today is that we are releasing data in 4 new countries!

So where in the world is WhatRunsWhere now?
  • USA
  • Canada
  • Australia
  • Spain
  • Germany
  • France
  • United Kingdom
  • Mexico – New!
  • Brazil – New!
  • Netherlands – New!
  • Israel – New!

WRW in 11 countries

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We Added 2 New Features!

We’re all about making your life easier.  Well, at least when it comes to media buying, so we just completed an overhaul of our “By Keyword” and “Top Ads” filters allowing you to more easily find network-specific data in our system.

For example: You can now go in and search by Strongest, Recently Seen and Recently Discovered ads.  (Click images to enlarge.)

WRW features 1

In addition, you can now filter to view display data specific to one of our 30 top display networks.  This basically means greater access to intel with less digging.

For example, if you wish to see the top ads on the SiteScout network, you can now do so by selecting “SiteScout” from the network filter list.

WRW features 2

Give these new features a test drive and let us know what you think!

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